Telecom Operators are Embracing Perplexity to Gain an Edge

Sep 11, 2024

Overview: Perplexity, a rising rival to Google, is leveraging its AI-driven search engine to disrupt the traditional search industry by positioning itself as a conversational answer machine. The company has been turning heads, particularly in the telecom sector, where the leading operators, such as Softbank, SK Telecom and Deutsche Telekom, are lining up to collaborate. Counterpoint believes the partnerships between Perplexity and telecom operators are a win-win, driven by mutual benefits and strategic advantages. This report examines the motivation of telecom players for investing in Perplexity. Table of Content:

Overview of Perplexity
Perplexity in telecom use cases
Investment by telecom operators
Why do the investments matter
Outlook

Number of Pages: 6 Publication Date: September 2024

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Author

Wei Sun

Wei is a senior consultant in Counterpoint specializing in Artificial Intelligence. She is also the China founder of Humanity+, an international non-profit organization which advocates the ethical use of emerging technologies. She formerly served as a product manager of Embedded Industrial PC at Advantech. Before that she was an MBA consultant to Nuance Communications where her team successfully developed and launched Nuance’s first B2C voice recognition app on iPhone (later became Siri). Wei’s early years in the industry were spent in IDC’s Massachusetts headquarters and The World Bank’s DC headquarters.