(Source: Tech Times)
"Spotify is reportedly working on developing its own voice assistant for the mobile app. The wake word "Hey Spotify" resembles that of Google. As far as the smartphone is concerned, Google's own voice assistant already provides accessibility to Spotify, so we believe it is not going to be that useful until and unless Spotify brings something really great in its assistant." – Abhilash Kumar
Key Takeaways:
- The feature can be very useful with Spotify's first automotive hardware "Car Thing" where users can access the playlist handsfree while driving.
- The move indicates Spotify's long-term plan to create its own ecosystem, along with its own voice assistant, music streaming and hopefully some smart hardware.