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Smartphone 360

Smartphone 360

Smartphone 360 provides a comprehensive view of the global handset market from both supply and demand side. We provide granular data breakdowns and qualitative analysis for monthly sales, quarterly shipments, short and long-term forecasts, with splits by brand, model, and region. Weekly and city-level data available for specific countries.

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Complimentary Report

India Quarterly Handset Outlook – February 2024

India’s smartphone shipments remained flat at 151.8  million units in 2023. The market’s performance in Q4 was better than our expectations and the market ended up shipping 39 million units registering 24% YoY growth. Growth in premium segment, 5G upgrades and better than expected festive season aided this growth. As per our latest forecast, the last quarter (October-December) exited the market with healthy inventory levels compared to last year, setting the right tone for growth for next year.  We believe the market will grow by 6% YoY next year driven by premiumization, diffusion of 5G in lower price bands and better macroeconomic conditions.

Smartphone Intelligence Tracker, September 2023

Counterpoint’s monthly Smartphone Intelligence Tracker gives the Counterpoint perspective on a curated collection of recent news and other articles that have made an impact on the smartphone ecosystem (OEMs, app ecosystem, policy, and more). It gives readers an idea of the current state of affairs in the sector and potential ramifications, helping connect the dots.

See all complimentary reports

Reports

Global Foldable Market Analysis, Q4 2023

  • Report
Global foldable smartphone shipments jumped 31.3% YoY in Q4 2023 to reach 4.82 million units. Meanwhile, global smartphone shipments showed a minus growth of about 4.43% YoY to 1,172 million units. And in 2023, global foldable shipments increased 24.7% YoY to record 15.78 million units.
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China’s Smartphone Landscape Before Chinese New Year

  • Report
During the four weeks leading up to the 2024 Chinese New Year, a key holiday season in China, smartphones in the country saw a 3% decline from the previous year. However, the sales saw robust WoW growth, with average weekly sales during these four weeks increasing more than 20% compared to a normal week. This report analyzes in detail the smartphone market’s dynamics and brand performance during the pre-Chinese New Year festival period in 2024.
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MEA Smartphone Market Report, Q4 2023

  • Report
MEA smartphone shipments increased 30% YoY and 9% QoQ in Q4 2023. The MEA market continues to outperform all other regions during the quarter, due to an improvement in consumer sentiments, decreasing inflation and stabilizing local currencies. Vendors capitalized on better fundamentals and successfully executed multiple sales events and hefty discounts towards the end of the year.
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See all research in Smartphone 360

India Monthly Smartphone Market Analysis 2023 Aug

Reports / October 4, 2023 / Shubham Singh

The India smartphone market grew 1% YoY and 10% MoM driven by Great Freedom Sale and 5G launches in $120 – $180 segment leading to faster uptick in 5G share. According to our latest forecast, the Indian smartphone market will decline by 2% YoY to reach 145 million shipments in 2023.

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India Smartphone Monthly Model Tracker 2023 Aug (Online Channels)

Reports / October 2, 2023 / Shilpi Jain

India’s smartphone shipments grew by 1% YoY in August-23 as OEMS started filling in channel for festive season sale. Rajasthan tender and affordable 5G launches also drove shipments during the month especially in lower price segment. Xiaomi regained top position with 19% market share driven by strong sales of Redmi 12 series.

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Market Pulse – Smartphone Insights and Analysis (August 2023)

Reports / September 27, 2023 / Ankit Malhotra

Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell-through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry. Market Pulse’s Global handset market analysis combines our comprehensive and accurate database with unique insights across regions and OEMs, from Counterpoint’s team of Global Analysts.

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See all research in Smartphone 360

Analysts Insights

Five Takeaways from Google’s Fourth Brick-and-Mortar Store in US

  • Blogs
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  • Team Counterpoint

GenAI-capable Smartphone Shipments to Grow Over 4X by 2027

  • Press releases
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  • Team Counterpoint
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Our Opinion Leaders in Smartphones

Peter Richardson

Vice President

Tom Kang

Research Director

Jeff Fieldhack

Research Director

Tarun Pathak

Research Director

Hanish Bhatia

Associate Director

Sujeong Lim

Associate Director​

Liz Lee

Associate Director

Jan Stryjak

Associate Director

Ivan Lam

Senior Analyst

Glen Cardoza

Senior Analyst

Varun Mishra

Senior Analyst

Maurice Klaehne

Senior Analyst

Tina Lu

Senior Analyst

Jene Park

Senior Analyst

Prachir Singh

Senior Analyst

Our Opinion Leaders in Smartphones

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