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Smartwatch 360

Smartwatch 360

360 degree perspective on global and regional smartwatch markets with tracking and forecast data and insights covering shipments. Data breakdowns by key regions and country, brand, model, watch type, wholesales/retail ASP, and device specifications; forecasts by brand, ASP and key regions. Monthly and quarterly Insight reports providing top level and granular context on key region and technology trends, competitive dynamics, launches and forecasts.

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Complimentary Report

Global HLOS Smartwatch Shipment Forecast (2023 November update)

The global smartwatch market has been witnessing sluggish growth since late 2022 due to macroeconomic headwinds and geopolitical conflicts. Meanwhile, the aggressive product shipments of Indian local brands such as Fire Boltt and Noise, based on young demand groups, provided impetus for the overall market to continue to grow. However, at the same time, this also resulted in a decrease in the proportion of High-level OS (HLOS) smartwatches. Nevertheless, Counterpoint expects the share of HLOS-powered smartwatches, which can support the advanced features such as better health monitoring, deliberate fitness tracking, and 3rd party app supporting to grow steadily in future. This Excel report provides shipment forecast for smartwatches running High Level OS by brand and OS until 2027.

Mid-to-Long-Term Smartwatch Market Outlook

After steady and high YoY growth over the past four years, the smartwatch market has been showing some signs of slowing down since the late first half of 2022 due to macroeconomic and inflationary pressures. However, we still believe that there is enough room for more growth if market conditions become favorable.

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Reports

Global Smartwatch Shipments by Model Quarterly Tracker, Q1 2018-Q4 2023

The global smartwatch market increased by 5% YoY. The expansion was mainly driven by Apple and Huawei, both introducing new models to boost their shipments. In contrast, Google observed a decline of 52% YoY, despite the launch of the Pixel 2 Watch. By region, India, LATAM, and China region shipments grew by 43%, 38%, and 24% respectively, compensating for declines in North America, Europe, and the rest of Asia. By type, basic smartwatches grew the most, 31% YoY, driven by Indian brands including Fire-Boltt, Noise, and boAt.
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Global Smartwatch Quarterly Model Tracker, Q1 2018-Q4 2023

  • Report
The market share of high-price and high-performance HLOS smartwatches stood at 59% in Q4 2023 driven by the good performance of Apple S9 and Ultra 2 along with the introduction of Galaxy Watch 6 and Huawei GT 4 in the second half of 2023. On the other hand, the market share of basic smartwatches increased to 31% from 25%, driven by rapid growth in the Indian market.
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Express Report – Global Monthly Smartwatch Sell Through: January 2024

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The global smartwatch market in January declined slightly compared to the previous month but grew by 1% compared to the same period last year. Except for China, US and India all contracted compared to the previous month, but China grew compared to the previous month thanks to the promotion of e-commerce platforms. In this report, we provide preliminary version sales by Apple Watch model and brand-level monthly sales for Samsung, Huawei, Noise, and Fire-Boltt.
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Smartwatch Shipment Forecast by Brand Region (2023 August Update)

Reports / September 4, 2023 / Sujeong Lim

Global smartwatch shipments increased 11% YoY in Q2 2023 after declining in both Q4 2022 and Q1 2023. India’s shipments soared by 70% YoY, serving as the primary driver for the global market’s rebound. China’s market also recorded a modest increase. Besides, a shift in the competitive landscape was evident as Huawei ascended to the second position in terms of global market share.

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Global Smartwatch Market Analysis Q2 2023

Reports / August 31, 2023 / Woojin Son

Global smartwatch shipments increased 11% YoY in Q2 2023, after declining in both Q4 2022 and Q1 2023. India’s shipments soared by 70% YoY, serving as the primary driver for the global market’s rebound. HLOS smartwatch shipments increased YoY after dropping for two consecutive quarters. Within this high-price and high-performance segment, Huawei more than doubled its share to 15%, up from 6% in the year-ago quarter.

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Global Smartwatch Shipments by Model Quarterly Tracker, Q2 2023

Reports / August 25, 2023 / Yeree Yoon

The global smartwatch market increased by 11.1% YoY reaching 35 million of quarterly shipments. This is a turnaround in three quarters after experiencing a YoY decline in the previous two quarters. While Apple and Samsung saw YoY declines of 10% and 19% respectively, Huawei and India’s top two brands – Noise and Fire Boltt – recorded significant growth. By region, India led the overall global gains as it more than offset declines in North America, Europe and the rest of Asia.

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Analysts Insights

OnePlus Watch 2: Big Upgrades, Competitive Pricing

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Global Smartwatch Shipments Market Share (Q3 2022 – Q4 2023)

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Global Smartwatch Market Rebounds; Huawei and Fire-Boltt Hit New Peaks

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Our Opinion Leaders in Wearables

Sujeong Lim

Associate Director

Anshika Jain

Senior Analyst

Prachir Singh

Senior Analyst

Our Opinion Leaders in Wearables

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