Global brands currently account for the majority of the Indian TV market. Local brands are targeting the low cost TV segment by aggressively marketing to value conscious consumers upgrading from older CRT to LED sets. As a consequence we expect the market share of local brands to go up in short term. Most of these brands are working on an import model. Thanks to the Government of India's “Make in India“ campaign, some players started assembly operations during 1H 2015. It will take some time build a whole ecosystem around the original component manufacturers. Our brief overview of the India TV market is covered in the report.