Overview:
The smartphone replacement cycle has become longer due to COVID-19 restrictions, the Russia-Ukraine war and the subsequent rise in energy prices, and macro headwinds in recent years. On top of these, there is the continuing trend of many users being content with their existing devices as new devices are not drastically different than the previous ones in terms of the experience they offer. As a result, the global smartphone replacement cycle recorded a high in 2022. This report provides the smartphone replacement cycle forecast by region and brand for 2023-2027.
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Author
Liz Lee
Liz, an Associate Director at Counterpoint Research, has 14+ years of extensive experience in the tech industry. Previously, Liz worked for Samsung SDI focusing on IR (Investor Relations) along with insight-based analysis of emerging tech markets and corporate strategies. She holds an International MBA degree from Waseda Business School.
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