Overview:
Operator Branded handsets can be useful for operators to enter into a new category, acquire new users at a lower cost and retain them through bundling offers and trade-ins. It is also an segment for hhandset manufactures which do not have an established brand can also leverage operator brands names to gain market. More than 20 Million operator branded handsets has been sold in the first half of 2019. This report from counterpoint analyses this market by providing key matrices like market share by Operators, price band and also looks at the growth of smart feature phones within the segment.
The report is useful for operators, handset OEMs, investors and component players.
Table of Contents:
- Operator Handset Strategies – The Objective
- Global Operator Branded Handset Market by OEMs, category and price band
- The entry of operators in the smart feature phone market and its drivers
Number of Pages: 8
Author: Varun Mishra
Published Date: October 2019