"OnePlus has confirmed its smart TV plans and revealed the logo for its upcoming OnePlus TV. TVs is an important segment and a natural extension for smartphone brands looking to expand in different product categories targeting consumers’ daily screen timeshare across various form-factors. This will help them lock in users and be more aggressive in content partnerships across entertainment, gaming and other verticals to drive user experience. However, the TV market will be different in terms of smartphones when compared to slow upgrade rates, the total cost of ownership and after-sales services over the years." – Tarun Pathak