Monthly Market Pulse – Oct 2016
Please find herewith the Oct 2016 edition of the Counterpoint Research Market Pulse covering the global sales in Sep 2016.
Overview:
- The iPhone 7 ramped up sales while Samsung ramped down the ill-fated Note 7.
- OPPO and vivo the two Chinese brands know how to market and distribute better than anyone else in both China and India right now and it’s working well for them.
- China’s Singles’ Day – although it has spread far from China’s shores now – was another success with volumes up year on year, though less strongly than in 2015.
Table of Contents:
- Key Takeaways
- Monthly Research Topic
– Singles Day 11/11 - The Market
– Market Sizing – Demand and Supply
– Demand and Supply
– O/S landscape
– Market by Price band - Competitive Landscape
– Country Analysis: US/China/India
– Market share by Price band
– Vendor Analysis: revenue structures - Features and Specs
– Hardware trends and feature adoption rates
– Average feature sets
– Vendor market share by feature set
Number of Pages: 46 (Full reports are available for clients at our portal)
Author: Peter Richardson (analyst@counterpointresearch.com)
Published Date: November 2016