"JLR, in collaboration with the University of Cambridge, has developed concepts for 3D head-up displays (HUDs) showing road information and personalized 3D infotainment information. Most of the commercial head-up displays (HUDs) are 2D with some colors while 3D HUDs are still rare due to their high costs. Advancements in Augmented and Virtual Reality (AR and VR) are encouraging automakers to introduce colorful 3D HUDs, which can communicate more intuitively with drivers. Counterpoint expects this trend to continue in coming years, and 3D HUDs technology will eventually transfer from luxury to mass-produced cars in the long-term with economies of scale." – Aman Madhok
(Source: Auto Blog)
"JLR, in collaboration with the University of Cambridge, has developed concepts for 3D head-up displays (HUDs) showing road information and personalized 3D infotainment information. Most of the commercial head-up displays (HUDs) are 2D with some colors while 3D HUDs are still rare due to their high costs. Advancements in Augmented and Virtual Reality (AR and VR) are encouraging automakers to introduce colorful 3D HUDs, which can communicate more intuitively with drivers. Counterpoint expects this trend to continue in coming years, and 3D HUDs technology will eventually transfer from luxury to mass-produced cars in the long-term with economies of scale." – Aman Madhok