Overview:
Smartwatch Shipments grew steadily until Q3 2022 but fell 36% QoQ in Q4. Noise has continued to maintain its lead in Q4 and the whole year 2022 as well. The brand has started increasing its SKU count and had the second-highest SKU in Q4 after Fire Boltt. Fire Boltt captured the second spot for the quarter and the year. The brand has continued with its strategy of multiple launches, all under INR 5000 in Q4 2022. INR 1000 – 2000 retail price band saw the highest YoY growth (5.6x). In this report, we have analyzed this market in detail covering brands strategy, price band analysis, market drivers along with forecast.
Table of Contents:
- Market Overview and TAM (Q4 2021 – Q4 2022)
- Top 10 Brand’s market share (Q4 2021 – Q4 2022)
- New Entrants (Q4 2021 – Q4 2022)
- Price Band Analysis (Q4 2021 – Q4 2022)
- Brand Share by Retail Price Band (Q4 2022)
- Best Selling Models – Top 10 (Q4 2022)
- Average Selling Price Trends (Q4 2021 – Q4 2022)
- Update on Domestic Manufacturing
- Forecast till 2025
Number of Pages: 12
Published Date: March 2023