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India Quarterly TV Model Tracker Q1 2018 – Q2 2024

Overview: 

Smart TV shipments were flat and declined by 3% YoY in Q2 2024, because of reduced consumer demand and an inventory buildup issue among the OEMs. Samsung continued to lead the market, followed by LG, and Xiaomi. The market is seeing the advent of budget MiniLED options, and QLED TVs shipments increased 73% YoY, whereas 55” and above screen size shipments increased by 4% YoY. Google TV continues to be the preferred choice among OEMs for the operating system, replacing Android TV. This report analyses the shipments of TVs splitting them into ASPs, price bands, and revenues along with channel and category split. It also includes model and specs level analysis.

Table of Contents:

  • Pivot
  • Flatfile
    • Brand
    • Model
    • Shipment
    • Offline Shipments
    • Online Shipments
    • Flipkart Shipments
    • Amazon Shipments
    • Mi.com Shipments
    • Other Online Channel Shipments
    • Average Selling Price (INR and USD)
    • Retail Price Band (INR and USD)
    • Total Market Value (In million) (INR and USD)
    • Major Specifications

Published Date: September 2024

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