India Survey for Consumer Electronics Purchase Preferences This Festive Season

Sep 16, 2024

This report aims to understand and analyze consumer purchase preferences for consumer electronics (CE), such as smartwatches, headphones, tablets, laptops, and cameras, during India's 2024 festive season. The report provides an in-depth analysis of consumer preferences across product categories, planned budgets, preferred channel of purchase, motivations for buying, and key parameters for eCommerce platform suitability.

Subscription required to
continue reading this content

Please log in to your account or click below to make purchase enquiries for this publication

Go to Contact

Existing Subscriber?

go to Login

New to Counterpoint?

go to Register

Author

Arushi Chawla

Arushi Chawla is a Research Analyst with Counterpoint Technology Market Research, based out of Gurgaon (near New Delhi). Currently, she is dedicated to primary research of emerging technology like mobile phone device, consumer IoT, and other technology-associated segments. She also has a keen interest in researching the impact of mobile phone technology and the digital payment ecosystem on the economy. Arushi holds a Post Graduate Degree in Economics from Amity School of Economics and is a graduate in Economics from Delhi University.