Overview:
- India mobile phone shipments reached 83.4 million units with 37.8 million smartphones during Q4 2018.
- Smartphone market grew 11% YoY in 2018, however, it declined 15% QoQ in Q4 2018 as shipments declined post the festive season.
- The declining trend of feature phones saw a reversal as features phones grew 15% QoQ following the success of LYF JioPhone especially with “Monsoon Hungama” offer which involved trade-in of 2G feature phones.
Table of Contents:
- Overview
- Key OEM strategies
- India Market – Drill Down
- Price Band Analysis
- Online Channels
- Offline Channels
- Key Smartphone Launches
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Manufacturing Ecosystem
Number of Pages: 96
Author: Tarun Pathak
Published Date: February 2019