Overview:
India’s smartphone market declined by 4% YoY in May 2023. The persisting macroeconomic challenges have been affecting consumer demand negatively, brands resort to various sales strategies across different channels to clear their existing inventory. Samsung continue to lead the market with 19% share because of its omnichannel presence. The Ultra-premium price band witnessed 76% YoY growth in May 2023 driven by premium models of Apple, Samsung, and OnePlus. Indian smartphone market ASP grew 8% YoY and reached $253 (Retail) in May 2023. Offline channel capture 56% share in May 2023. The brands which earlier had their forte in the online channel are venturing into offline channels as well with competitive discounts and offers. The summer sale offers and discounts were active during the month on both offline and online channel.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- New launches Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of Pages: 111
Publication Date: July 2023