Overview:
In 2022, online retail accounted for 35% of smartphone unit sales in China, up from 32% in 2021. In terms of sales revenue, online retail’s share rose to 37% in 2022 from 34% in 2021.
The China E-commerce Channel Smartphone Market Analysis provides a comprehensive overview of online channel sales in 2022.
It includes analyses of four sectors:
1. Online retail analysis, including changes in smartphone sales in units and revenue, e-commerce platform changes and brand-level share changes.
2. Brand case study, an in-depth analysis of the performance of each leading smartphone OEM in channels.
3. E-commerce platform discussion, an in-depth analysis of e-commerce platform changes.
4. Outlook and assumptions about channel changes in 2023.
Table of Contents:
- Executive Summary
- China Smartphone Online Retail Analysis
- China E-commerce Smartphone Brands Case Study
- China E-commerce Platform Discussion
- China Smartphone Channel Movements Forecast
Number of Pages: 28
Published Date: June 2023