Overview:
In the second quarter, the VR market continued to face a downturn, while the AR/Smart Glasses market remained vibrant in China. In Q2 2023, VR shipments in China plummeted by 66% YoY(Year-on-year) and 20% QoQ (Quarter-on-Quarter). The extent of the decline significantly intensified compared to the last quarter. Despite the excitement generated by the introduction of Apple’s Vision Pro (AVP) in June, the demand for existing VR headset offerings in China remained subdued. In comparison, China’s AR/smart glasses shipments surged by 69% YoY from a small base. Compared to the preceding quarter, the market increased by 45%.
In the supply chain sector, it is notable that Chinese vendors in the display and optical solutions domain have been vigorously promoting new solutions throughout Q2 2023. Companies like AYR (Augment Your Reality), Raysolve Technology, Goertek, JBD, and AAC Technologies have all unveiled their latest technological advancements in Q2. Please review the full report for in-depth details and insights.
Table of Contents:
- Key Takeaways
- China VR Market Analysis
- Market Outlook Update
- Competitive Landscape, Q2 2023
- Top-selling Models, Q2 2023
- China AR/Smart Glasses Market Analysis
- Market Outlook Update
- Competitive Landscape, Q2 2023
- Top-selling Models, Q2 2023
- Industrial Intelligence Update, Q2 2023
- AR/VR OEMs’ Latest Movements
- Latest Movements from AR/VR Supply Chain & Developer Ecosystem
- Key Industrial Applications Update
Number of Pages (PDF): 37
Published Date: September 2023
Overview:
The Apple Vision Pro is probably the most complex consumer electronics device ever made. But why is Apple launching this product when the XR market is struggling for sustained growth?
This report analyses the Apple Vision Pro – both the product and Apple’s likely motivation for launching it. The report also provides three scenarios for AVP’s possible sales volume in its first few years.
Number of Pages: 13
Published Date: August 2023
Overview:
In 2022, China's VR market grew by over 30% Year-over-year (YoY), mainly propelled by the extensive promotion of Pico devices such as Pico 4 and Pico Neo 3. Meanwhile, China’s AR/smart glasses market has seen remarkable growth of 150%, attributed to the commercialization of a variety of consumer AR glasses offered by Chinese OEMs like TCL-RayNeo, Xreal (previously known as Nreal), INMO and Rokid since H2 2022. Nevertheless, VR shipments in China fell 42% YoY in Q1 2023. China’s AR/smart glasses market continued to experience YoY growth in Q1 2023. However, compared to the preceding quarter, it declined by 36%. This report analyzes the market changes, OEMs’ performances, top-selling models, and recent developments within China's AR/VR supply chain and ecosystem during the first quarter of 2023. Additionally, we present our forecast on the growth of China's AR/VR market until CY2024, highlighting the key growth drivers and anticipated challenges.
Table of contents:
- Key Takeaways
- China VR Market Analysis
- Market Outlook
- Competitive Landscpae:CY2022 & Q1 2023
- Top-selling Models, Q1 2023
- China AR/Smart Glasses Market Analysis
- Market Outlook
- Competitive Landscpae:CY2022 & Q1 2023
- Top-selling Models, Q1 2023
- Industrial Intelligence Update Q1 2023
- AR/VR OEMs’ Latest Movements
- Latest Movements from AR/VR Supply Chain & Developer Ecosystem
- Key Industrial Applications Update
Number of Pages: 26
Published Date: Jul 2023
Overview:
This report covers the forecast of Extended Reality (XR: AR & VR Headsets) market by shipment and revenue for the period of 2016 to 2027. The report divides the market by top (nearly 25) brands, augmented and virtual reality device types and tethered and standalone form factors for each device type. The report also gives a flavour of the market based on geography and user type.
Data: Brand-level shipments of XR headsets by device type and form factor including wholesale price.
Time Period: 2016 – 2027
Publication Date: July 2023
Overview:
This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 40+ XR brands and 100+ headset models by memory variants.
Table of Contents:
- Time period: Q1 2020 to Q1 2023 with quarterly granularity
- By brand (40+) and models (100+)
- By region: Global
- Specification and prices (35+)
- Price bands
- Chipsets Company
- Chipset Models
- Display Size
- Display Type
- Internal memory
- RAM
- Wi-Fi Type
- FOV
- 26+ other specifications
Published Date: June 2023
Overview:
The AR/VR hype in China has gone through two waves of growth, despite the relatively small market size at present. The market and investment hype in China have waned and returned to a more rational level since the beginning of 2023. This can be attributed to the dismal profitability of internet giants under macroeconomic pressures and the underwhelming sales performance of VR devices. Nonetheless, China's national government has recognized the long-term potential of XR technologies, with the XR industry prioritized as one of the top seven key industries to constitute the digital economy of China in the country's 14th Five-Year Plan. Recently, CAICT (China Academy of Information and Communications Technology) has also introduced Action plans to foster the integration of virtual reality technologies (including augmented reality and mixed reality technologies) and vertical applications from 2022 to 2026.
This report analyzes the evolution of AR/VR technologies and the primary suppliers in China. It covers various aspects such as SoC (System on Chip), optical and display solutions, sensing and interaction technologies, and ODM/EMS, among others. Additionally, the report highlights some of the most significant AR/VR use cases in both China's consumer and enterprise sectors.
Table of Contents:
- Key Takeaways
- China’s AR/VR Development & Policy Incentives
- China AR/VR Value Chain Overview
- SoC
- Photonics & Display Solutions
- Sensing & interaction
- Connectivity/Battery/Memory
- ODM/EMS
- OS & Development Tools
- Prevailing Use Cases
Number of Pages: 48
Published Date: April 2023
Overview:
This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 35+ XR brands and 70+ headset models by memory variants.
Data: Model level shipments of XR headsets including retail price, specs, and features.
Time Period: Q1 2020 – Q4 2022
Covers 99% of the global market
Published Date: March 2023
Overview:
Extended reality (XR) headset shipments declined by 9% from 10.8 million units in 2021 to 9.8 million units in 2022, according to the latest Counterpoint Global XR (VR & AR) Market Forecast. After an overhyped 2021, VR/AR stocks also faced a tough 2022, exacerbated by global economic uncertainties. This can be seen in S&P’s Kensho VR Index, which shows a -46.73% yearly return. However, the quest to bring game-changing VR devices and applications, as crucial portals to the metaverse at large, continues.
Despite early success with Meta’s Quest 2 headset, the VR industry is yet to see mass adoption. This will require significant technological advancement (hardware as well as software), building of a self-contained ecosystem, more and better content and games, and greater interest from more global players, which can happen with the business model becoming sustainable rather than running on subsidies. In August 2021, China’s social media giant Bytedance (TikTok parent) acquired local XR firm Pico, heating up the competition in XR.
This report aims to:
- Investigate Pico and Meta’s latest VR solutions as cornerstones to their differentiated metaverse strategies.
- Compare them in terms of technical specifications, product positioning and primary markets.
- Analyze the ongoing challenges and opportunities of the VR industry in 2023.
Table of Contents:
- Introduction
- Background
- GoerTek’s XR Connection with Meta and Pico
- ByteDance’s record-breaking acquisition of Pico
- ByteDance vs Meta in metaverse strategy
- Comparison analysis of Pico 4/4Pro and Meta Quest Pro
- Opportunities
- Challenges
- Conclusion
This report is helpful for manufacturers, component suppliers and service providers of the XR market. Also market planners, consultants and investors looking to size the opportunity of the XR market will find the report useful.
Number of Pages: 12
Published Date: February 2023
Overview:
This report covers the forecast of Extended Reality (XR: AR & VR Headsets) market by shipment and revenue for the period of 2016 to 2027. The report divides the market by top (nearly 25) brands, augmented and virtual reality device types and tethered and standalone form factors for each device type. The report also gives a flavour of the market based on geography and user type.
Data: Brand-level shipments of XR headsets by device type and form factor including wholesale price
Time Period: 2016 – 2027
Date of Publication: January 2023