Overview:
The global XR market continues to decline in Q3 2023 with its lowest volume since Q4 2020. This represents a continuous annual decline since Q4 2021. Outdated headsets from major OEMs, a lack of a high-quality content library and high price points are the main drivers of the XR market’s decline. The main challenge OEMs are facing is the lack of compelling and high-quality VR content and experiences. Standalone VR headsets captured 60% of the total XR market shipments in Q3 2023, down from 93% in Q3 2022. This is attributed to the presence of Sony PSVR 2. Global AR shipments remain very low, due to a lack of sales of AR headsets. AR is still in its early stages and needs a breakthrough headset. Clubbing of solutions in a single headset will bring more opportunities for the AR headset industry.
Table of Contents:
- XR (AR/VR) market trends Q3 2023 by device type.
- XR (AR/VR) market trends Q3 2023 by retail ASP
- XR (AR/VR) Market Trends Q3 2023 by Top Brands
- XR (AR/VR) major specs analysis Q3 2023
- XR (AR/VR) forecast by headset type
- XR (AR/VR) forecast by brands
- XR (AR/VR) forecast by regions
- XR recent Updates and Future Trends
Number of Pages: 21
Published Date: January 2024
Overview:
VR shipments in the Chinese market dropped 66% YoY during the initial nine months of 2023. We forecast full-year 2023 VR headset shipments to decline 60% YoY based on factors such as iQiyi’s departure from the VR market in August and Pico’s reduced investment since October. In 2024, we anticipate the Chinese VR market to deliver modest performance. In contrast to the stagnation in China’s VR market in Q3 2023, the AR smart glasses market experienced a 60% YoY increase during the quarter. It also witnessed a remarkable 62% YoY surge in the first nine months of 2023. Based on the continuous launch of new products and aggressive promotions by AR OEMs to stimulate sales during the 11.11 e-Commerce festival, we maintain our 53% YoY growth forecast for China’s AR smart glasses market in the calendar year 2023 and over 50% YoY growth in 2024.
Within China’s supply chain ecosystem, innovations persist in the optical and display sectors. Goertek introduced a new pancake optical module series on July 29, while it is reported that Apple is seeking BOE and SeeYa Technology for additional supply of its MR headset displays. For a comprehensive understanding of the market dynamics, please refer to the complete report for detailed insights.
Table of Contents:
- Key Takeaways
- China VR Market Analysis
- Market Outlook Update
- Competitive Landscape, Q3 2023
- Top-selling Models, Q3 2023
- China AR/Smart Glasses Market Analysis
- Market Outlook Update
- Competitive Landscape, Q3 2023
- Top-selling Models, Q3 2023
- Industrial Intelligence Update, Q3 2023
- AR/VR OEMs’ Latest Developments
- Latest Developments- AR/VR Supply Chain and Developer Ecosystem
- Industrial Applications Update
Number of Pages: 28
Published Date: January 2024
Overview:
This report covers the forecast of Extended Reality (XR: AR & VR Headsets) market by shipment and revenue for the period of 2016 to 2027. The report divides the market by top (nearly 25) brands, augmented and virtual reality device types and tethered and standalone form factors for each device type. The report also gives a flavour of the market based on geography and user type.
Data: Brand-level shipments of XR headsets by device type and form factor including wholesale price.
Time Period: 2016 – 2027
Publication Date: January 2024
Overview:
This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 40+ XR brands and 100+ headset models by memory variants.
- Time period: Q1 2020 to Q3 2023 with quarterly granularity
- By brand (40+) and models (100+)
- By region: Global
- Specification and prices (35+)
- Price bands
- Chipsets Company
- Chipset Models
- Display Size
- Display Type
- Internal memory
- RAM
- Wi-Fi Type
- FOV
- 26+ other specifications
Publication Date: December 2023
Overview:
ByteDance’s Virtual Reality (VR) arm PICO has publicly confirmed plans to lay off 23% of its workforce, or about 300 employees, after it released an internal notice on November 7, 2023, announcing layoffs and an organizational restructuring. As part of the restructuring, PICO will retain the core hardware R&D team comprising about 500 engineers. The Mobile OS team will be separated from PICO and merged into ByteDance’s middleware platform due to which the team will be excluded from the layoff count. Meanwhile, other PICO departments such as Sales, Marketing, and Content Center are likely to face significant reductions. Consequently, the number of employees leaving PICO will likely surpass the publicly announced 23%. PICO reiterates that the layoffs and restructuring are not a sign of giving up on the XR business, but rather a necessary step to focus on core technologies for sustainable development in the sector.
In this report, we will analyze the factors influencing PICO’s decision and provide a forecast for its near-term development.
Table of Contents:
- Background
- Analysis of Factors Contributing to PICO’s Decision
- Forecast of the Near-term Development
Number of Pages: 9
Published Date: November 2023
Overview:
The XR market shipped over 1 million units in Q2 2023, which is the lowest shipment volume since Q2 2020. This represents a continuous annual decline since Q4 2021. The XR market volumes are falling because OEMs are not introducing headsets frequently into the market, as there are no innovative improvements in hardware happening at affordable costs. The main challenge OEMs are facing is the lack of compelling and high-quality VR content and experiences. Standalone VR headsets captured 63% of the total XR market shipments in Q2 2023, down from 89% in Q2 2022. This is attributed to lower sales of Meta Quest 2 and the launch of the tethered VR PS VR2 from Sony. Global AR shipments remain very low, produced mainly by the enterprise segment. AR is still in its early stages and needs a breakthrough headset. OEMs are now launching AR glasses for specific use cases.
Table of Contents:
- XR (AR/VR) market trends Q2 2023 by device type.
- XR (AR/VR) market trends Q2 2023 by retail ASP
- XR (AR/VR) market trends Q2 2023 by Top Brands
- XR (AR/VR) major specs analysis Q2 2023
- XR (AR/VR) forecast by headset type
- XR (AR/VR) forecast by brands
- XR (AR/VR) forecast by regions
- XR recent Updates and Future Trends
Number of Pages: 24
Published Date: November 2023
Overview:
This is a database of Extended Reality (XR) headset chipset brand and model shipments by quarter including chipset specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 40+ XR brands and 100+ headset models by chipset.
Table of Contents:
- Time period: Q1 2020 to Q2 2023
- By chipset brand and models
- By region: global
Publication Date: October 2023
Overview:
XR (eXtended Reality) remains a relatively small segment within the global market TAM, especially when compared to well-established technologies such as smartphones and PCs. The current market’s apparent stagnation is primarily due to the limitations of available hardware, challenges associated with software development and interoperability, and a dearth of compelling use cases across both consumer and enterprise sectors. However, the introduction of Apple’s Vision Pro, along with the advent of “spatial computing,” has ignited a fresh wave of inspiration and tremendous excitement within the industry.
This report will offer comprehensive insights into questions like:
-
What is the current sales status in the global XR market?
-
What are the obstacles that have impeded the development and widespread adoption of XR devices?
-
How has Apple’s entry transformed the landscape, and what enduring challenges will the industry face in the foreseeable future?
-
What defensive strategies can be expected from the Android camp? What pivotal factors might trigger an explosion of XR in the market?
Table of Contents:
- Definition
- Market Update
- Key Applications
- Technology Ecosystem
- Development Obstacles & Solutions from Apple
- View on the Future
Number of Pages: 39
Published Date: October 2023
Overview:
This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 40+ XR brands and 100+ headset models by memory variants.
- Time period: Q1 2020 to Q2 2023 with quarterly granularity
- By brand (40+) and models (100+)
- By region: Global
- Specification and prices (35+)
- Price bands
- Chipsets Company
- Chipset Models
- Display Size
- Display Type
- Internal memory
- RAM
- Wi-Fi Type
- FOV
- 26+ other specifications
Publication Date: September 2023