Overview:
Given the relatively nascent development status of the global AR/VR market and the volatile nature of this phase, which may be impacted by potential changes in the strategies of key market players, this report includes three forecast scenarios for the outlook of the global AR/VR market development: the base scenario, the conservative scenario, and the positive scenario. This approach aims to comprehensively showcase the potential drivers and inhibitors in the growth of the global AR/VR market.
- Base Scenario: implies a baseline or reference scenario that doesn’t lean too heavily in either direction. It represents the most likely or expected course of events based on current information and assumptions.
- Conservative Scenario: represents a cautious or risk-averse approach to present a prudent estimation of future performance under less favorable conditions.
- Positive Scenario: implies a more optimistic outlook and expectation of a more favorable outcome.
For the latest forecast on short-term and longer-term market performance, key market players, and our assumptions for the different forecasting scenarios, please refer to the full report.
Table of Contents:
- Definitions
- Short-term forecast (2024-2026F) : VR OEMs and assumptions
- Short-term forecast (2024-2026F) : AR OEMs and assumptions
- Short-term forecast (2024-2026F) : Segments
- Short-term forecast (2024-2026F) : Regions
- Long-term forecast (2024-2030F) : VR market development and assumptions
Long-term forecast (2024-2030F) : AR market development and assumptions
Published Date: June 2024
Overview:
In Q1 2024, global VR headset shipments declined 29% YoY and 51% QoQ. The sequential drop was partially due to seasonality during the post-Black Friday sales period in NAM and the 11.11 Single’s Day promotion in China. Despite the entry of Apple’s Vision Pro, the global VR headset market remained weak in Q1 2024. Meta’s shipments declined, while Sony and Pico faced significant inventory-clearing pressures. Global AR smart glass shipments grew 40% YoY in Q1 2024. However, the market declined 45% QoQ, primarily due to the end of the Black Friday sales in NAM and the 11.11 Single’s Day promotion in China. We expect NAM and China to account for nearly 90% of the global AR smart glass market. A noteworthy event in Q1 2024 was the rise of VITURE to the third position in the AR smart glass market with the launch of its VITURE One series glasses in China.
For detailed data on the performances of key OEMs and key models in the global AR/VR market in Q1 2024, please refer to the full report.
Table of Contents:
- Time period: Q1 2020 to Q1 2024 with quarterly granularity
- By brand (40+) and models (100+) Shipments Volume
- By region: Global
- Specification and prices (35+)
- Price bands
- Chipsets Company
- Chipset Models
- Display Size
- Display Type
- Internal memory
- RAM
- Wi-Fi Type
- FOV
- 26+ other specifications
Overview:
In Q1 2024, global VR headset shipments declined 29% YoY and 51% QoQ. The sequential drop was partially due to seasonality during the post-Black Friday sales period in NAM and the 11.11 Single’s Day promotion in China. Despite the entry of Apple’s Vision Pro, the global VR headset market remained weak in Q1 2024. Meta’s shipments declined, while Sony and Pico faced significant inventory-clearing pressures. The enterprise VR segment demonstrated more resilience compared to the consumer segment.
Global AR smart glass shipments grew 40% YoY in Q1 2024. However, the market declined 45% QoQ, primarily due to the end of the Black Friday sales in NAM and the 11.11 Single’s Day promotion in China. We expect NAM and China to account for nearly 90% of the global AR smart glass market. A noteworthy event in Q1 2024 was the rise of VITURE to the third position in the AR smart glass market with the launch of its VITURE One series glasses in China.
In this report, we have adjusted our forecast for global AR/VR headset shipments. For a detailed analysis of the initial sales performance and application ecosystem of Apple’s Vision Pro, performances of key OEMs in the global AR/VR market in Q1 2024, and our assumptions for our adjusted market forecast, please refer to the full report.
Table of Contents:
- Key Takeaways and Themes of the Quarter
- Global VR Market Analysis, Q1 2024
- Global AR Smart Glass Market Analysis, Q1 2024
- Component and Specification Trends, Q1 2024
- Industrial Intelligence Update, Q1 2024
- Market Forecast Update
Number of Pages (if it’s a PDF): 47
Overview:
The Apple Vision Pro (AVP) made waves when it was initially launched in January 2024 with viral videos of people using the device on subways and in their Tesla doing the rounds. However, launch hype seems to have subsided and reports of reduced production targets illustrate that we are at the early stages in the XR market. Even before the Apple launch, VR/AR shipments declined 19% YoY in FY 2023, according to Counterpoint’s Global XR Model Tracker.
Table of Contents:
- Initial Impressions
- Apple Vision Pro Use Case Analysis
- Perceived Barriers to Adoption
- Final Takeaways
Number of Pages: 5
Publication Date: June 2024
Overview:
XR technology, together with XR glasses like the Microsoft HoloLens 2, has long been used in various industries. However, the technology has expanded to new use cases across diverse sectors driven by the COVID-19 pandemic and the rapid advancement of digital technology. Beyond facilitating remote collaboration through XR avatar teleconferences and virtual space workshops – ensuring interaction and collaboration among physically distant participants – XR technology is also viewed as an effective means to enhance both safety and proficiency among employees, transcending the constraints of time and space.
Table of Contents:
- Introduction
- Time and Cost-Efficient Collaboration Method
- XR Avatar Meeting Complements the Shortcomings of Traditional Video Conferencing
- Virtual Space Collaboration Platform Streamlines Processes
- Employ Training with Enhanced Safety and Proficiency
- XR Technology Enables Repetitive Training Across Time and Location
- Tailored XR Disaster Response Training Prevents Safety Issues
- System Optimization with Real-time Information
- Real-time Complex State Interworking Simplified Facility Maintenance
- Conclusion: Device Improvement Vital for Expanding XR Use Cases in Industry
Number of Pages: 9
Published Date: May 2024
Overview:
The global XR headset market showed annual shipment growth of 20% in Q4 2023. However, in the full year 2023, the XR market declined by 19%. 2023 decline was attributed to the lack of compelling XR headsets and attractive use cases. After 3 years of waiting, Meta introduced Quest 3 to its successor Quest 2 in the holiday season of Q4 2023. Seasonality, holiday offers and availability of Quest 2 with price cut which made it an attractive VR offering in Q4 2023. All these factors helped the Meta and overall XR market to perform better. OEMs are now launching AR glasses for specific use cases such as gaming, enterprise, and productivity. Clubbing of features in a single headset and improved user experience will bring more opportunities for the AR headset industry.
Table of Contents:
- Time period: Q1 2020 to Q4 2023 with yearly granularity
- XR Device Forecast by Region and User Type
- XR Device Forecast by Device Type
- XR Device Forecast by Price Band by Device Type
Publishing Date: March 2024
Overview:
The global XR headset market showed annual shipment growth of 20% in Q4 2023. However, in the full year 2023, the XR market declined by 19%. 2023 decline was attributed to the lack of compelling XR headsets and attractive use cases. After 3 years of waiting, Meta introduced Quest 3 to its successor Quest 2 in the holiday season of Q4 2023. Seasonality, holiday offers and availability of Quest 2 with price cut which made it an attractive VR offering in Q4 2023. All these factors helped the Meta and overall XR market to perform better. OEMs are now launching AR glasses for specific use cases such as gaming, enterprise, and productivity. Clubbing of features in a single headset and improved user experience will bring more opportunities for the AR headset industry.
Table of Contents:
- Time period: Q1 2020 to Q4 2023 with quarterly granularity
- By brand (40+) and models (100+)
- By region: Global
- Specification and prices (35+)
- Price bands
- Chipsets Company
- Chipset Models
- Display Size
- Display Type
- Internal memory
- RAM
- Wi-Fi Type
- FOV
- 26+ other specifications
Publishing Date: March 2024
Overview:
The global XR headset market showed annual shipment growth of 20% in Q4 2023. However, in the full year 2023, the XR market declined by 19%. 2023 decline was attributed to the lack of compelling XR headsets and attractive use cases. After 3 years of waiting, Meta introduced Quest 3 to its successor Quest 2 in the holiday season of Q4 2023. Seasonality, holiday offers and availability of Quest 2 with price cut which made it an attractive VR offering in Q4 2023. All these factors helped the Meta and overall XR market to perform better. OEMs are now launching AR glasses for specific use cases such as gaming, enterprise, and productivity. Clubbing of features in a single headset and improved user experience will bring more opportunities for the AR headset industry.
Table of Contents:
- XR (AR/VR) market trends Q4 2023 by device type.
- XR (AR/VR) market trends Q4 2023 by retail ASP
- XR (AR/VR) Market Trends Q4 2023 by Top Brands
- XR (AR/VR) major specs analysis Q4 2023
- XR (AR/VR) forecast by headset type
- XR (AR/VR) forecast by brands
- XR (AR/VR) forecast by regions
- XR recent Updates and Future Trends
Number of Pages: 27
Publishing Date: March 2024
Overview:
VR shipments in the Chinese market dropped 61% YoY in CY2023, in line with our previous projections. The decline in the consumer segment was notably more pronounced than in the enterprise segment. However, in Q4 2023, VR shipments in China surged by 53% QoQ, fueled by vigorous promotional activities from OEMs during the 11.11 Single’s Day sales and increased demand from China’s enterprise segment. OEMs focusing on the enterprise market, such as DPVR, showed more resilience than their consumer-sector peers.
In contrast to the stagnation in China’s VR market, the AR smart glasses market in China experienced a remarkable 67% YoY surge in CY 2023. This growth was propelled by the strong introduction of new products targeting the Chinese consumer segment. These glasses can be primarily classified into two categories: video-watching AR glasses and information-display AR glasses. A notable development in China’s AR market in Q4 2023 was the release of TCL-RayNeo’s X2, a standalone AR glass based on Qualcomm’s XR 2 Gen 1 SoC, and RayNeo’s self-developed Polychrome Micro LED + Diffractive waveguide solution. Although its FoV remained limited compared to products based on mature solutions, it made progress as an independent lightweight product featuring a complexity of functionalities.
For a comprehensive understanding of the market dynamics, as well as our latest forecast on the 2024 Chinese XR market, please refer to the complete report for detailed insights.
Table of Contents:
- Key Takeaways
- China VR Market Analysis
-
- Market Outlook Update
- Competitive Landscape, Q4 2023
- Top-selling Models, Q4 2023
- China AR/Smart Glasses Market Analysis
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- Market Outlook Update
- Competitive Landscape, Q4 2023
- Top-selling Models, Q4 2023
- Industrial Intelligence Update, Q4 2023
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- AR/VR OEMs’ Latest Developments
- Latest Developments- AR/VR Supply Chain and Developer Ecosystem
- Industrial Applications Update
Number of Pages: 32
Published Date: March 2024
