Overview:
The global smartwatch market increased by 5% YoY. The expansion was mainly driven by Apple and Huawei, both introducing new models to boost their shipments. In contrast, Google observed a decline of 52% YoY, despite the launch of the Pixel 2 Watch. By region, India, LATAM, and China region shipments grew by 43%, 38%, and 24% respectively, compensating for declines in North America, Europe, and the rest of Asia. By type, basic smartwatches grew the most, 31% YoY, driven by Indian brands including Fire-Boltt, Noise, and boAt.
Published Date: February 2024
Overview:
The market share of high-price and high-performance HLOS smartwatches stood at 59% in Q4 2023 driven by the good performance of Apple S9 and Ultra 2 along with the introduction of Galaxy Watch 6 and Huawei GT 4 in the second half of 2023. On the other hand, the market share of basic smartwatches increased to 31% from 25%, driven by rapid growth in the Indian market.
Published Date: February 2024
Overview:
The global smartwatch market in January declined slightly compared to the previous month but grew by 1% compared to the same period last year. Except for China, US and India all contracted compared to the previous month, but China grew compared to the previous month thanks to the promotion of e-commerce platforms.
In this report, we provide preliminary version sales by Apple Watch model and brand-level monthly sales for Samsung, Huawei, Noise, and Fire-Boltt.
Published Date: February 2024
Overview:
The global smartwatch market in December declined slightly compared to the previous month, but grew by 11% compared to the same period last year. Although growth occurred in both the major markets of the United States and China, the YoY growth in the Indian market was particularly notable.
The US market showed a slight MoM increase (almost flat) due to the end-of-year/Christmas season, and Apple recorded similar performance to the previous month by providing promotions using discounts and trade-in through multiple channels.
In this report, we provide smartwatch sell-through by model for the global top 5 brands – Apple, Samsung, Huawei, Noise and Fire-Boltt – divided into US, China, India, and Rest of World.
Published Date: January 2024
Overview:
The global smartwatch market in December declined slightly compared to the previous month, but grew by 11% compared to the same period last year. Although growth occurred in both the major markets of the United States and China, the YoY growth in the Indian market was particularly notable.
The US market showed a slight MoM increase (almost flat) due to the end-of-year/Christmas season, and Apple recorded similar performance to the previous month by providing promotions using discounts and trade-in through multiple channels.
In this report, we provide preliminary version sales by Apple Watch model and brand-level monthly sales for Samsung, Huawei, Noise, and Fire-Boltt.
Published Date: January 2024
Overview:
Smartwatch shipments registered 20% YoY growth in Q3 2023. The Indian brands captured 95% share, the highest ever. Fire Boltt captured the top spot with Fire Boltt Phoenix being the best-selling model for the quarter. Noise and boAt (along with its sub-brands) captured second and third position, respectively. In this report, we have analyzed this market in detail covering brands strategy, price band analysis, market drivers along with forecast.
Table of Contents:
- India Smartwatch Shipment Analysis by Quarter
- India Smartwatch Shipment Analysis by Brands
- Global Smartwatch Shipments Analysis
- New Entrants by Quarter
- India Smartwatch Shipment Share by Top 10 Models
- Pricing Analysis (Price Band Distribution, Brand Share by Price Band, ASP – Average Selling Price Analysis)
- Channel Share Analysis (Online/Offline Share, Online Share by Platform)
- Key OEM Strategies
- New Launches Analysis
- Promotion Analysis Online – Q3 2023
- Promotion Analysis Offline – Q3 2023
- India Market Analysis – Q3 2023
- India Manufacturing Update – Q3 2023
- Smartwatch Forecast (2022-2025)
Number of Pages: 52
Publishing date: December 2023
Overview:
The TWS market’s sales volume will increase by 1% YoY in 2023, but its revenue will decrease by 7% YoY. We expect the TWS market to keep growing till 2026 when the smartphone attach rate will reach 35%, while the average lifespan of a TWS device before replacement will be 1.5-1.8 years. We have revised the growth rates for the coming years from the previous forecast, backed by a slower recovery of consumer sentiment, low growth of Tier 1 brands and lack of innovation.
Table of Contents:
- Key Assumptions
- by Region
- by Brand
- Analyst contacts
Published Date: December 2023
Overview:
Global smartwatch shipments experienced a 9% YoY increase in Q3 2023, building on the gains from the previous quarter. The growth in the quarter seems to be primarily driven by the surge of the Indian market which has been consistently expanding, the Chinese market boosted by Huawei’s robust performance, and Apple’s new launch of Series 9 and Ultra 2.
By region, NAM is expected to perform weakly in 2023 with Apple’s sluggish performance, while China is expected to manage flat growth due to active volume push by OEMs such as Huawei and imoo supported by re-opening in China. Despite some inventory accumulation in the market, Indian OEMs are still aggressive in smartwatch shipments, which is expected to continue the high annual growth of the Indian market in 2023. The European market, which was affected by the Ukraine war, will still need more time to turn to growth, and demand from LATAM and MEA is expected to rebound from 2023.
This Excel report provides the smartwatch shipment forecast by key brand and region until 2026 including its ASP.
Published Date: November 2023