Overview:
India smartwatch market grew 41% YoY in Q4 2023, led by Fire-Boltt with 30% market share and followed by Noise and boAt. While aforementioned OEMs drove the growth, newer OEMs like Fastrack, BeatXP, Boult supplemented the growth. The market saw over 60 active smartwatch OEMs in Q4 and over 380 active SKUs. This report analyses the shipments of smartwatches at model level and splitting them by ASPs, price bands, revenues along with channel split and all major specs.
Table of Contents:
- Pivot
- Flatfile
- Model
- Shipment
- Retail ASP
- Online Units
- Offline Units
- Flipkart Units
- Amazon Units
- Mi.com Units
- Other Online Units
- Retail Price band
- Total Market Value (In million)
- Online Market Value (In million)
- Offline Market Value (In million)
- Specs (40+)
Published Date: March 2024
Overview:
The global TWS market shrank 1.1% YoY to 308 million units in 2023, as macroeconomic headwinds and consumer weakness continued to pressure the industry throughout the year. However, we have seen momentum moving quickly toward recovery in H2 2023, with Q4 2023 consolidating the expected recovery in 2024. The TWS market reached 83 million units in Q4 2023, growing 2.3% YoY and turning back to growth stage. Apple retained the top spot, but its unit share dropped below 20% with 17.9 sales units in Q4 2023. Asia market led the growth with almost half of the unit share in 2023.
Table of Contents:
- Table of Contents
- Key Assumptions
- by Region
- by Brand
- Analyst contacts
Number of Pages: 5
Published Date: March 2024
Overview:
India’s TWS market shipments registered 34% YoY growth in 2023, according to the latest research from Counterpoint’s IoT Service. The increasing adoption of TWS devices drove the growth due to ease of use and availability of a wide range of options at an affordable price point. This report analyses the shipments of TWS splitting them into ASPs, price bands, and revenues along with channel split. It also includes model and specs level analysis.
Table of Contents:
- Pivot
- Flatfile
- Model
- Shipment
- Broad Category
- Retail ASP
- Online Units
- Offline Units
- Flipkart Units
- Amazon Units
- Mi.com Units
- Other Online Units
- Retail Price band
- Total Market Value (In million)
- Online Market Value (In million)
- Offline Market Value (In million)
- Specifications
Publishing Date: March 2024
Overview:
India’s TWS market continued to grow in 2024 as well. Entry of new brands, adoption of new technology, fast-growing consumer adoption towards personal audio devices, and skyrocketing domestic manufacturing of TWS shipments will drive more volume in this new year. This report shows the analysis and key insights of the TWS market players, strategies, outlook and future opportunities. Additionally, it covers recent developments and trends in 2024.
Table of Contents:
- India TWS Market Review 2023
- India TWS Market Shipments in millions, (Q1 2020 – Q4 2023)
- India TWS Market Price Band Forecast
- Competition Overview of Top TWS Brands
- Top Brands Strategy and Focus Areas – 2024
- Future Opportunities & Outlook
- Developments &Trends in 2024
Number of Pages: 10
Published Date: March 2024
Overview:
Global TWS sales in Q4 2023 increased 2.3% YoY to 83 million units, while the revenue declined 18% YoY. North America experienced a slight growth, but other regions experienced YoY declines except China market, which started to recover. Apple’s sales decreased 21% YoY and its revenue declined 30% YoY due to the absence of new model launches. The sub-$100 segment’s share increased by 16% YoY to take up 63% of the entire market, and the popularity of affordable models led to the widening of the gap between the sub-$100 and $100 and above segments. Growth in India and China’s TWS markets also contributed to this widening of the gap between the sub-$100 and $100 and above segments.
Table of Contents:
Key Takeaways
- Global TWS Hearables Market by Brand
- Global TWS Hearables Market by Region
- Global Top 10 Hit Models
- Brand Share by Price Band
- Major Region Landscape – North America/Europe/China/Asia Pacific
- Q4 2023 Highlights
Number of Pages: 14
Published Date: February 2024
Overview:
Global smartwatch shipments reached 43.3 million units, marking a 5% year-on-year increase in Q4 2023, and moderate growth of 5.8% was achieved on an annual basis.
By smartwatch device types, HLOS smartwatch shipments experienced a 6% year-on-year decrease, whereas Basic smartwatch saw a notable 31% year-on-year increase. This trend appears to be linked to the rise in the proportion of Basic smartwatch shipments, particularly in India and LATAM, which significantly contributed to the overall year-on-year growth in global smartwatch shipments during the fourth quarter of 2023.
By region, NAM recorded a 10% negative growth, with dominant OEMs such as Apple and Samsung underperforming. In addition, Europe and AP Others regions each showed slow performance compared to the previous year due to geographical risks and exchange rate hike.
On the other hand, the Indian market, driven by aggressive shipments from local brands, still recorded high YoY growth annually, but the growth rate is slowing. China also showed annual growth of 3% in 2023 due to strong shipments from Huawei and Imoo.
This Excel report provides the smartwatch shipment forecast by key brand and region until 2026 including its ASP.
Published Date: February 2024
Overview:
The global smartwatch market in January declined slightly compared to the previous month, but grew by 5% compared to the same period last year.
- The US market recorded moderate growth, growing 6% YoY. Samsung and Apple grew by 7% and 27%, respectively, compared to the same period last year.
- The Chinese smartwatch market experienced a 13% MoM growth in January, benefiting from the pre-effect of the Lunar New Year.
- India smartwatch sales grew 7% YoY primarily driven the Republic Day Sale during the month across channels. However, the discounts this year were limited in value.
In this report, we provide smartwatch sell-through by model for the global top 5 brands – Apple, Samsung, Huawei, Noise and Fire-Boltt – divided into US, China, India, and Rest of World.
Published Date: February 2024
Overview:
Global smartwatch shipments increased 5% YoY in Q4 2023. By device type, the basic smartwatch saw 25% YoY increase. This trend appears to be linked to the rise in the proportion of basic smartwatch shipments, particularly in India and LATAM, which significantly contributed to the overall YoY growth in global smartwatch shipments during Q4 2023. Huawei experienced a remarkable YoY increase in shipments. A substantial portion of Huawei’s products is mostly shipped within the Chinese market. However, in Q4 2023, Huawei also recorded more than double-digit growth in the overseas market.
Table of Contents:
- Smartwatch Shipments Trends
- By Device Type
- By OEM
- By Region
- By Price Band
- Smartwatch Spec Analysis
- Operating System
- Chipset
- Display Type
- Major OEM Trends
- Market Intelligence Tracker
Number of Pages: 26
Published Date: February 2024
Overview:
This report tracks quarterly global TWS key Brand and model level sales Data.
Table of Contents:
- By Region
- By Brand
- By model
Number of Pages: 3
Published Date: February 2024
