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India TWS Q4 2022 Market Analysis

Overview:

India’s TWS market shipments registered 85% YoY growth in 2022, according to the latest research from Counterpoint’s IoT service. Increasing local manufacturing helped drive the shipments, apart from timely sales events, frequent affordable offerings, and entry of new players. Domestic manufacturing captured a 30% shipment share in 2022, compared to just 2% in 2021. The average selling price dropped by 20% YoY in 2022. Indian brands reached their highest-ever share of 80%. In this report, we have analyzed this market in detail covering brands strategy, price band analysis, market drivers along with forecast.

Table of Contents:

  • Market Overview and TAM (Q1 2021 – Q4 2022)
  • Top 10 Brand’s market share (Q4 2021 – Q4 2022)
  • New Entrants (Q3 2022 – Q4 2022)
  • Price Band Analysis (Q4 2021 – Q4 2022)
  • Brand Share by Retail Price Band (Q4 2021 – Q4 2022)
  • Best Selling Models – Top 10 (Q4 2021 – Q4 2022)
  • Average Selling Price Trends (Q4 2021 – Q4 2022)
  • Update on Domestic Manufacturing
  • Forecast till 2025

Number of Pages: 14

Published Date: March 2023

India TWS Shipment by Model Tracker, Q4 2022

Overview:

The latest research from Counterpoint’s IoT service reveals that India’s TWS (True Wireless Stereo earbuds) shipments saw 44% YoY growth in Q4 2022. boAt grew 3% YoY to mark its tenth consecutive quarter of lead in Q4 2022, while Boult Audio stood second for the first time with an 11% share. India brands captured a record 84% share driven by boAt, Boult Audio, Mivi, Ptron and Noise. The INR 1,000-INR 2,000 retail price band (or around $13-$25) continued to fuel the TWS demand in India during Q4 2022 with an increased share of 75% in the overall shipments. This report analyses the shipments of TWS splitting them on ASPs, price bands, and revenues along with channel split. It also includes model and specs level analysis.

Table of Contents:

  • Pivot
  • Flatfile
  • Model
  • Shipment
  • Broad Category
  • Retail ASP
  • Online Units
  • Offline Units
  • Flipkart Units
  • Amazon Units
  • Mi.com Units
  • Other Online Units
  • Retail Price band
  • Total Market Value (In million)
  • Online Market Value (In million)
  • Offline Market Value (In million)
  • Chipset Company
  • Chipset Model
  • Speaker Driver Size
  • Mic Count
  • Operating Range
  • Frequency Range
  • Compatibility
  • Bluetooth
  • A2DP
  • AVRCP
  • BLE
  • Aptx
  • Aptx HD
  • SBC
  • AAC
  • LDAC
  • LHDC
  • Charging Port
  • Wireless Charging (Qi/NA)
  • Case Battery (MAH)
  • Headset Battery (MAH)
  • Total Playtime (hrs)
  • Standby Time (Hrs)
  • Voice Assistant
  • Google
  • Alexa
  • Siri
  • Noise Cancelation (PNC/ANC/ENC)
  • CVC
  • CVC Version
  • Transparency Mode
  • Water & Sweat Resistance
  • IP/IPX Rating
  • Wearing Detection
  • Touch Control
  • Earbud Weight (g)
  • Charging case Weight (g)

Published Date: March 2023

Global TWS Hearables Market Tracker and Analysis: Q4 2022

Overview:

Shipments in the global TWS market decreased 2% QoQ in Q4 2022 to 81.2 million units while revenue rose 5% QoQ to $9.0 billion. The Asia-Pacific region excluding China showed the biggest reduction in shipments in QoQ terms, while Europe showed the highest growth. Apple and Samsung posted QoQ growth in shipments due to new product launches AirPods Pro 2 and Galaxy Buds 2 Pro. The AirPods Pro 2, in particular, saw a good response, absorbing the demand for new AirPods with ANC.

Excel report – Table of Contents: 

  • Global TWS Hearables Market by Region
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Model

PDF report – Table of Contents: 

  • Key Takeaways
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Region
  • Global Top 10 Hit Models
  • Brand Share by Price Band
  • Major Region Landscape – North America/Europe/China/Asia Pacific
  • Q4 2022 Highlights

Number of Pages: 14

Published Date: February 2023

India TWS Shipment by Model Tracker, Q3 2022

Overview:

The latest research from Counterpoint’s IoT service reveals that India’s TWS (True Wireless Stereo earbuds) shipments doubled YoY in Q3 2022.The growth was primarily driven by festive season inventory to meet the strong pent-up demand, multiple new launches, discount events and promotions. boAt grew 128% YoY to mark its nine successive quarters of lead, while Noise stood second for the fourth consecutive quarter. OnePlus bounced back strongly in the top-five rankings with a 6% share in Q3 2022.Almost four in five TWS shipped in India were from an Indian brand . This report analyses the shipments of TWS splitting them on ASPs, price bands, and revenues along with channel split. It also includes model and specs level analysis.

Table of Contents:

  • Pivot
  • Flatfile
  • Model
  • Shipment
  • Broad Category
  • Retail ASP
  • Online Units
  • Offline Units
  • Flipkart Units
  • Amazon Units
  • Mi.com Units
  • Other Online Units
  • Retail Price band
  • Total Market Value (In million)
  • Online Market Value (In million)
  • Offline Market Value (In million)
  • Chipset Company
  • Chipset Model
  • Speaker Driver Size
  • Mic Count
  • Operating Range
  • Frequency Range
  • Compatibility
  • Bluetooth
  • A2DP
  • AVRCP
  • BLE
  • Aptx
  • Aptx HD
  • SBC
  • AAC
  • LDAC
  • LHDC
  • Charging Port
  • Wireless Charging (Qi/NA)
  • Case Battery (MAH)
  • Headset Battery (MAH)
  • Total Playtime (hrs)
  • Standby Time (Hrs)
  • Voice Assistant
  • Google
  • Alexa
  • Siri
  • Noise Cancelation (PNC/ANC/ENC)
  • CVC
  • CVC Version
  • Transparency Mode
  • Water & Sweat Resistance
  • IP/IPX Rating
  • Wearing Detection
  • Touch Control
  • Earbud Weight (g)
  • Charging case Weight (g)

Published Date: November 2022

Global TWS Hearables Market Tracker and Analysis: Q3 2022

Overview:

The global TWS market expanded in Q3 2022 to reach 83.2 million sales units with 7% QoQ growth and a value of $8 billion The Asia Pacific region excluding China had the biggest QoQ increase in shipment volume, while North America had the biggest QoQ rise in revenue. Apple and Samsung posted QoQ growth in shipments due to new products, Apple AirPods Pro 2 and Galaxy Buds 2 Pro launch during the quarter. Both OEMs’ ASP increased QoQ in Q3 2022 as their popular new launches were all high-end models.

Excel report – Table of Contents: 

  • Global TWS Hearables Market by Region
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Model

PDF report – Table of Contents: 

  • Key Takeaways
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Region
  • Global Top 10 Hit Models
  • Brand Share by Price Band
  • Major Region Landscape – North America/Europe/China/Asia Pacific
  • Q3 2022 Highlights

Number of Pages: 14

Published Date: November 2022

India TWS Shipment by Model Tracker, Q2 2022

Overview: 

The latest research from Counterpoint’s IoT service reveals that India’s shipments delivered a strong quarter with 168% YoY growth and 62% QoQ growth in Q2 2022. The increased penetration of the low-price band (₹1,000-₹2,000 or $25-$50), multiple discount offers, and growing popularity due to convenience of use led to this huge jump in market demand. boAt continued to dominate with a 46% share, while Noise took the second spot for the third time in a row. Mivi made it to the top five for the first time with a 6% share in Q2 2022. This report analyses the shipments of TWS splitting them on ASPs, price bands, and revenues along with channel split. It also includes model and specs level analysis.

Table of Contents: 

  • Pivot
  • Flatfile
  • Model
  • Shipment
  • Broad Category
  • Retail ASP
  • Online Units
  • Offline Units
  • Flipkart Units
  • Amazon Units
  • Mi.com Units
  • Other Online Units
  • Retail Price band
  • Total Market Value (In million)
  • Online Market Value (In million)
  • Offline Market Value (In million)
  • Chipset Company
  • Chipset Model
  • Speaker Driver Size
  • Mic Count
  • Operating Range
  • Frequency Range
  • Compatibility
  • Bluetooth
  • A2DP
  • AVRCP
  • BLE
  • Aptx
  • Aptx HD
  • SBC
  • AAC
  • LDAC
  • LHDC
  • Charging Port
  • Wireless Charging (Qi/NA)
  • Case Battery (MAH)
  • Headset Battery (MAH)
  • Total Playtime (hrs)
  • Standby Time (Hrs)
  • Voice Assistant
  • Google
  • Alexa
  • Siri
  • Noise Cancelation (PNC/ANC/ENC)
  • CVC
  • CVC Version
  • Transparency Mode
  • Water & Sweat Resistance
  • IP/IPX Rating
  • Wearing Detection
  • Touch Control
  • Earbud Weight (g)
  • Charging case Weight (g)

Published Date: October 2022

Global TWS Hearables Market Tracker and Analysis: Q2 2022

Overview:

The global TWS market expanded in Q2 2022 12% QoQ growth while sales value increased only 1% QoQ. Emerging markets like India saw demand increasing for new devices, but it was mainly for low-end devices. Apple and Samsung’s unit sales decreased compared to the previous quarter due to a weak economic climate. Also, demand for old models decreased ahead of the launch of new models in H2. Xiaomi, however, saw its sales increase 5% QoQ and 9% YoY driven by new models.

Excel report – Table of Contents: 

  • Global TWS Hearables Market by Region
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Model

PDF report – Table of Contents:

  • Key Takeaways
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Region
  • Global Top 10 Hit Models
  • Brand Share by Price Band
  • Major Region Landscape – North America/Europe/China/Asia Pacific
  • Q2 2022 Highlights

Number of Pages: 14

Published Date: August 2022

India TWS Q1 2022 Market Analysis

Overview:
India’s TWS market posted 66% YoY growth in Q1 2022 driven by the strong value proposition offered by local brands to outshine the Chinese vendors. boAt  led the market with a 34% share, while Noise captured the second spot for the second consecutive quarter. India brands captured a 72% share in Q1 2022, up from 57% in Q1 2021. In this report, we have analysed this market in detail covering brands strategy, price band analysis, market drivers along with forecast.
Table of Contents:
  • Market Overview and TAM
  • Top 10 Brand’s market share (Q1 2021 – Q1 2022)
  • Price Band Analysis (Q1 2021 – Q1 2022)
  • Brand Share by Retail Price Band (Q1 2021 – Q1 2022)
  • Best Selling Models – Top 10 (Q1 2021 – Q1 2022)
  • Average Selling Price Trends (Q1 2021 – Q1 2022)
  • Update on Domestic Manufacturing
  • Forecast till 2023
Number of Pages: 12
Published Date: July 2022

Personal Audio Headset Market Forecast 2022-2025

Overview: 

The personal audio headset market is expected to become the dominant segment, shifting toward wireless devices from wired devices and creating more valuable opportunities. Continued content growth and rising mobile video consumption are helping drive the market demand. The rising disposable income is also expected to allow consumers to invest more in their personal audio headsets, with trends of conscious consumption leading to more emphasis on quality than design. With increasing advancements in wireless technologies combined with a continuous decrease in the BoM cost for wireless devices, wired devices are losing their competitive edge on both price and sound quality.

Table of Contents:  

  • Segmentation & Definition 
  • Key Assumptions
  • Personal Audio Headset Market Forecast by Device Type
  • Personal Audio Headset Market Forecast by Application
  • Wireless Personal Audio Headset Market Forecast by Brand

Published Date: June 2022

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