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Global TWS Market Forecast 2023-2026_Dec 2023

Overview:

The TWS market’s sales volume will increase by 1% YoY in 2023, but its revenue will decrease by 7% YoY. We expect the TWS market to keep growing till 2026 when the smartphone attach rate will reach 35%, while the average lifespan of a TWS device before replacement will be 1.5-1.8 years. We have revised the growth rates for the coming years from the previous forecast, backed by a slower recovery of consumer sentiment, low growth of Tier 1 brands and lack of innovation.

Table of Contents:

  • Key Assumptions
  • by Region
  • by Brand
  • Analyst contacts

Published Date: December 2023

Global TWS Hearables Market Tracker and Analysis: Q3 2023

Overview:

Global TWS sales decreased by 3% YoY in Q3 2023 to reach 81 million units, and revenue declined a lot YoY. Apple and Samsung will not release new models in H2 2023 due to which growth in the $100 and above TWS market will be sluggish in the absence of new features and models. The sub-$100 segment’s share increased by 8% YoY, and the segment occupies the highest share, accounting for the highest share since 2021. Growth in the Asia-Pacific region, especially the India TWS market, contributed in widening the gap between the sub-$100 segment and the $100 and above segment.

Excel report – Table of Contents:

  • Global TWS Hearables Market by Region
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Model

PDF report – Table of Contents: 

  • Key Takeaways
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Region
  • Global Top 10 Hit Models
  • Brand Share by Price Band
  • Major Region Landscape – North America/Europe/China/Asia Pacific
  • Q3 2023 Highlights

Number of Pages: 14

Published Date: November 2023

Global TWS Market Forecast 2023-2026 (September)

Overview:

The TWS market’s sales volume will grow by 2% YoY, but its revenue will decrease by 3% YoY in 2023. We expect the TWS market to keep growing till 2026 when the smartphone attach rate will be 36% while the average lifespan of a TWS device before replacement will be 1.5-1.8 years. We have revised the growth rates for the coming years from the previous forecast to factor in the slower recovery of consumer sentiment, low growth of Tier I brands, and lack of innovation which could attract sizable demand.

Table of Contents:

  • Key Assumptions
  • by Region
  • by Brand
  • Analyst contacts

Number of Pages: 5

Published Date: September 2023

Global TWS Hearables Market Tracker and Analysis: Q2 2023

Overview:

Global TWS sales in Q2 2023 decreased 8% YoY to 71.9 million units, and revenue decreased 6% YoY. The market did not show significant QoQ changes, like in the year-ago period. Although concerns over the uncertain and weaker macroeconomic landscape still lingered, there was demand for affordable TWS products. China’s TWS market showed signs of recovery from COVID-19 in Q2 2023, while the 618 e-commercial festival and promotions helped. Apple’s sales decreased 7% YoY due to the diminishing launch effect of the AirPods Pro 2. The brand continued to maintain its dominance in the TWS market with a 22% share, despite falling 1%p.

Excel report – Table of Contents: 

  • Global TWS Hearables Market by Region
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Model

PDF report – Table of Contents: 

  • Key Takeaways
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Region
  • Global Top 10 Hit Models
  • Brand Share by Price Band
  • Major Region Landscape – North America/Europe/China/Asia Pacific
  • Q2 2023 Highlights

Number of Pages (PDF): 14

Published Date: August 2023

Global TWS Market Forecast 2023-2026 (June)

Overview:

The sales volume and revenue of the global TWS hearables market is expected to grow 7% and flat YoY, respectively, in 2023. We expect the TWS market to keep growing till 2026. The smartphone attach rate will reach 38% by 2026, while the average lifespan of a TWS device before replacement will be around 1.5-1.8 years. However, we have revised the growth rates for the upcoming years from the previous forecast, backed by a rebound of emerging regions like China and AP regions driven by recovery from COVID and Indian brands like boAt and Boult Audio.

Table of Contents:

  • Key Assumptions
  • by Region
  • by Brand
  • Analyst contacts

Number of Pages: 5

Published Date: June 2023

India TWS Q1 2023 Market Analysis

Overview:

India TWS shipments registered 69% YoY growth and 13% QoQ decline in Q1 2023. Rising penetration in affordable price bands, multiple new launches in entry-level and mid-level TWS, and rising TWS user base are the key factors for the growth. India’s TWS market continues to show phenomenal growth in the coming quarters because of the availability of low-priced new TWS devices with the latest features and functionalities like improved noise cancellation features, minimalistic designs, and low-latency modes for gaming. Indian brands grew 82% YoY in Q1 2023 driven by boAt, Boult Audio, Noise, Mivi, Ptron, and Wings. Domestic manufacturing saw rapid growth, contributing 44% of the total shipments in Q1 2023. In this report, we have analyzed this market in detail covering brand strategy, price band analysis, market drivers along with forecasts.

Table of Contents:

  • Market Overview and TAM (Q3 2021 – Q1 2023)
  • Top 10 Brand’s market share (Q3 2021 – Q1 2023)
  • New Entrants (Q4 2021 – Q1 2023)
  • Price Band Analysis (Q3 2021 – Q1 2023)
  • Brand Share by Retail Price Band (Q1 2023)
  • Best Selling Models – Top 10 (Q1 2023)
  • Average Selling Price Trends (Q3 2021 – Q1 2023)
  • Update on Domestic Manufacturing
  • Forecast till 2025

Number of Pages: 14

Published Date: June 2023

India TWS Shipment by Model Tracker, Q1 2023

Overview:

The latest research from Counterpoint’s IoT service reveals that India’s TWS (True Wireless Stereo earbuds) shipments saw 56% YoY growth in Q1 2023. boAt grew 59% YoY to mark its tenth consecutive quarter of lead in Q1 2023, while Boult Audio stood second for the second consecutive quarter with an 12% share. India brands captured a record 77% share driven by boAt, Boult Audio, Mivi, Ptron and Noise. The INR 1,000-INR 2,000 retail price band (or around $13-$25) continued to fuel the TWS demand in India during Q1 2023 with a share of 70% in the overall shipments. This report analyses the shipments of TWS splitting them on ASPs, price bands, and revenues along with channel split. It also includes model and specs level analysis.

Table of Contents:

  • Pivot
  • Flatfile
    • Model
    • Shipment
    • Broad Category
    • Retail ASP
    • Online Units
    • Offline Units
    • Flipkart Units
    • Amazon Units
    • Mi.com Units
    • Other Online Units
    • Retail Price band
    • Total Market Value (In million)
    • Online Market Value (In million)
    • Offline Market Value (In million)
    • Specifications

Published Date: June 2023

Global TWS Hearables Market Tracker and Analysis: Q1 2023

Overview:

Global TWS sales in Q1 2023 increased 3% YoY but decreased 12% QoQ to 71.5 million units, while their revenue decreased 1% YoY to $7.5 billion. The QoQ decline was mainly due to the seasonal effect. The Asia-Pacific region maintained the biggest share of the TWS market due to India’s growth. Apple’s sales decreased 3% YoY on the diminishing launch effect of the AirPods Pro 2. However, the brand continued to maintain its dominance in the TWS market with a 23% share. Xiaomi and Samsung’s shares decreased on fierce competition from second-tier brands.

Excel report – Table of Contents: 

  • Global TWS Hearables Market by Region
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Model

PDF report – Table of Contents: 

  • Key Takeaways
  • Global TWS Hearables Market by Brand
  • Global TWS Hearables Market by Region
  • Global Top 10 Hit Models
  • Brand Share by Price Band
  • Major Region Landscape – North America/Europe/China/Asia Pacific
  • Q1 2023 Highlights

Number of Pages: 13

Published Date: May 2023

Global TWS Market Forecast 2023-2026 (March)

Overview:

The global TWS market's sales volume is expected to grow 5% YoY in 2023, while revenue is expected to slip 1% YoY during the same period. We expect the TWS market to keep growing till 2026. We have revised our growth rate forecast for the upcoming years, based on the continued macroeconomic uncertainties, inflationary pressures and the decline in smartphone shipments. The smartphone attach rate is expected to jump to 39% in 2026 from 18% in 2022, while the average lifespan of a TWS device before replacement will increase to 33 months in 2026 from 20 months in 2022.

Table of Contents:

  • Key Assumptions
  • by Region
  • by Brand
  • Analyst contacts

Number of Pages: 5

Published Date: March 2023

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