Overview:
Global TWS sales in Q1 2024 reached 71 million units, flat YoY. Meanwhile, revenue declined 9% YoY during the quarter. North America experienced slight YoY growth, but the Asia Pacific ex-China region experienced YoY declines due to sluggish growth in the Indian market.
TWS market sales was flat YoY in Q1 2024 as the difficult market conditions were offset by strong demand from developed markets like NAM and Europe. A full-fledged market recovery can be expected starting Q3 2024 following Apple’s new product launch and as peak season begins in emerging markets. Growth rate will be back to almost 8%-9% in 2024 and 2025 as steady growth in demand is expected for a while in emerging regions.
Table of Contents:
- Key Assumptions
- by Region
- by Brand
- Analyst contacts
Number of Pages: 5
Published Date: June 2024
Overview:
India’s True Wireless Stereo (TWS) earbuds shipments grew 38% YoY in Q1 2024, according to the latest research from Counterpoint’s IoT Service. The growth in TWS devices is attributed to their ease of use and wide range of affordable options. Consumers increasingly use these devices for various activities such as commuting, working, exercising, and gaming due to their evolving use cases. The rapid shift towards domestic manufacturing, competitive offers, and enhancements in design and sound quality have accelerated the adoption of this technology.
Table of Contents:
- India TWS Shipment Analysis by Quarter
- India TWS Shipment Analysis by Brands
- New Entrants by Quarter
- India TWS Shipment Share by Price Band
- India TWS Price Band Share by Brand (Q1 2024)
- India TWS Shipment Share by Brand Origin
- India TWS Shipment Share by Top 10 Models
- India TWS ASP Trend by Brands
- India TWS Local Manufacturing Trend by Quarter
- India TWS Forecast (2023-2026)
- India TWS Market by Channel Split (Online/Offline)
- Key OEM Strategies
- Promotion Analysis Q1 2024
Number of Pages: 23
Publishing date: June 2024
Overview:
India’s True Wireless Stereo (TWS) earbuds shipments grew 38% YoY in Q1 2024, according to the latest research from Counterpoint’s IoT Service. The growth in TWS devices is attributed to their ease of use and wide range of affordable options. Consumers increasingly use these devices for various activities such as commuting, working, exercising, and gaming due to their evolving use cases. The rapid shift towards domestic manufacturing, competitive offers, and enhancements in design and sound quality have accelerated the adoption of this technology.
Table of Contents:
- Pivot
- Flatfile
- Model
- Shipment
- Broad Category
- Retail ASP
- Online Units
- Offline Units
- Flipkart Units
- Amazon Units
- Mi.com Units
- Other Online Units
- Retail Price band
- Total Market Value (In million)
- Online Market Value (In million)
- Offline Market Value (In million)
- Specifications
Published Date: June, 2024
Overview:
The global TWS market shrank 1.1% YoY to 308 million units in 2023, as macroeconomic headwinds and consumer weakness continued to pressure the industry throughout the year. However, we have seen momentum moving quickly toward recovery in H2 2023, with Q4 2023 consolidating the expected recovery in 2024. The TWS market reached 83 million units in Q4 2023, growing 2.3% YoY and turning back to growth stage. Apple retained the top spot, but its unit share dropped below 20% with 17.9 sales units in Q4 2023. Asia market led the growth with almost half of the unit share in 2023.
Table of Contents:
- Table of Contents
- Key Assumptions
- by Region
- by Brand
- Analyst contacts
Number of Pages: 5
Published Date: March 2024
Overview:
India’s TWS market shipments registered 34% YoY growth in 2023, according to the latest research from Counterpoint’s IoT Service. The increasing adoption of TWS devices drove the growth due to ease of use and availability of a wide range of options at an affordable price point. This report analyses the shipments of TWS splitting them into ASPs, price bands, and revenues along with channel split. It also includes model and specs level analysis.
Table of Contents:
- Pivot
- Flatfile
- Model
- Shipment
- Broad Category
- Retail ASP
- Online Units
- Offline Units
- Flipkart Units
- Amazon Units
- Mi.com Units
- Other Online Units
- Retail Price band
- Total Market Value (In million)
- Online Market Value (In million)
- Offline Market Value (In million)
- Specifications
Publishing Date: March 2024
Overview:
India’s TWS market continued to grow in 2024 as well. Entry of new brands, adoption of new technology, fast-growing consumer adoption towards personal audio devices, and skyrocketing domestic manufacturing of TWS shipments will drive more volume in this new year. This report shows the analysis and key insights of the TWS market players, strategies, outlook and future opportunities. Additionally, it covers recent developments and trends in 2024.
Table of Contents:
- India TWS Market Review 2023
- India TWS Market Shipments in millions, (Q1 2020 – Q4 2023)
- India TWS Market Price Band Forecast
- Competition Overview of Top TWS Brands
- Top Brands Strategy and Focus Areas – 2024
- Future Opportunities & Outlook
- Developments &Trends in 2024
Number of Pages: 10
Published Date: March 2024
Overview:
Global TWS sales in Q4 2023 increased 2.3% YoY to 83 million units, while the revenue declined 18% YoY. North America experienced a slight growth, but other regions experienced YoY declines except China market, which started to recover. Apple’s sales decreased 21% YoY and its revenue declined 30% YoY due to the absence of new model launches. The sub-$100 segment’s share increased by 16% YoY to take up 63% of the entire market, and the popularity of affordable models led to the widening of the gap between the sub-$100 and $100 and above segments. Growth in India and China’s TWS markets also contributed to this widening of the gap between the sub-$100 and $100 and above segments.
Table of Contents:
Key Takeaways
- Global TWS Hearables Market by Brand
- Global TWS Hearables Market by Region
- Global Top 10 Hit Models
- Brand Share by Price Band
- Major Region Landscape – North America/Europe/China/Asia Pacific
- Q4 2023 Highlights
Number of Pages: 14
Published Date: February 2024
Overview:
This report tracks quarterly global TWS key Brand and model level sales Data.
Table of Contents:
- By Region
- By Brand
- By model
Number of Pages: 3
Published Date: February 2024
