Overview:
The global smartphone market declined 12% YoY but increased 3% QoQ in Q3 2022 to 301.9 million units. Apple and Samsung’s quarterly growth helped global smartphone shipments rise above 300 million units, a level it failed to reach last quarter due to weak consumer sentiment stemming from political and economic instability. Smartphone shipments in China grew 8% QoQ in Q3 2022. However, they fell 11% YoY in the quarter due to weak demand and the sluggish economic conditions resulting from the widespread lockdowns in the country. While other major OEMs declined YoY in Q3 2022, only Apple registered a YoY growth during the quarter driven by strong demand for the iPhone 14 series. Smartphone shipments in India declined 11% YoY due to weak consumer demand caused by the inflationary macroeconomic environment. However, the country’s shipments grew 24% QoQ in Q3 2022 to reach 45.3 million units. Smartphone shipments in the Latin America (LATAM) region declined 11% YoY and 17% QoQ in Q3 2022 to reach 28.3 million units. Brazil led the market with 9.7 million shipments, despite a 9% YoY decline. Meanwhile, Brazil’s share in the LATAM region grew to 34% in Q3 2022 from 32% in Q2 2022. 5G smartphone shipments grew 18% YoY and 11% QoQ in Q3 2022 to reach 163 million units globally. While Apple continued to lead, Samsung ranked second with a five-percentage point YoY growth in its market share. NAM’s 5G shipments increased both 17% QoQ and 40% YoY in Q3 2022 to reach 30 million units. The YoY growth was driven by the rise in 5G smartphones from Apple and Samsung.
Counterpoint’s Market Monitor – Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (70+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast.
This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyse the current state of the global handset market and plan ahead of the competition.
The report is Relevant to:
- Smartphone OEMs
- Feature Phone OEMs
- Component players
- Smartphone Industry Investors
Table of Contents:
- Introduction
- Key Takeaways
- Global Market Analysis
- Overview
- Revenue by Device Type and Revenue Share by Key OEMs
- Smartphone and Feature Phone Shipment Share by Price band
- Smartphone and Feature Phone Market Share by Region
- Smartphone and Feature Phone Market Growth by Region
- Smartphone and Feature Phone Share by Key OEMs
- Smartphone Market and Feature Phone OEM Share
- Smartphone and Feature Phone Market Key OEM Growth
- Smartphone and Feature Phone Market – Country Share
- Smartphone Market Share by Brand Category
- Global Top 10 Best Selling Smartphone Models
- Market Analysis by Air Interface: LTE, WCDMA, GSM
- Handset Shipment by Tech – Growth of 5G
- Penetration of Air Interface by Region
- Smartphone – Regional-Deep Dive
- North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
- Top Selling Smartphones by Region
- Smartphone ASP by Region
- Smartphone – Market Analysis by Key OEMs
- Top 5 Smartphone OEMs by Region
- Chinese Brands: Top 5 Smartphones OEMs by Region
- Local Brands: Top 5 Smartphones OEMs by Region
- Top 5 Smartphone OEMs Analysis by Price Band
- Top 5 Smartphone OEMs Analysis by ASP
- Key Smartphone OEM Analysis
- Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
- Growth Arenas
- Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
- Featured Report: South Korea Smartphone Market, 2022
- Contacts
Number of Pages: 90
Published Date: January 2023
Overview:
This report is part of Counterpoint's PC research and focuses on overall laptop/PC market in 2023 and beyond. It provides PC market overview in 2022, general outlook in 2023 and new market trends as well as OEMs’ target and strategy.
Table of Contents:
- PC Market Overview
- Trend 1 : ARM-based Laptops Gaining Momentum
- Trend 2 : PC Market is Expanding with New Entrants
- Trend 3 : New Features Will Drive Differentiation and Segmentation
Number of Pages: 19
Published Date: January 2023
Overview:
- Global handset market wholesale revenue declined 3% YoY but grew 5% QoQ to a little over $100 billion in Q3 2022.
- Smartphone revenue share accounts for over 97% of the overall handset market by revenue.
- The top five smartphone brands contributed almost 85% of the total revenue.
- Global smartphone ASP declined 5% YoY in Q3 2022, despite growing by 3% QoQ.
- Apple led the global smartphone market in revenue terms in Q3 2022 with new iPhone revenue of over $42 billion and revenue share of over 43% (on the higher end for a September-ending quarter as Apple’s performance remained steady in a declining smartphone market).
- Huawei’s revenue grew by 28% YoY and 32% QoQ, the fastest among the top 10 smartphone OEMs. Outside of the top 10, Google was among the best-performing major smartphone OEMs, thanks to the success of its Pixel 7 series.
Table of Contents:
- Pivot
- Pivot Table for Volume (Shipments)
- Pivot Table for Value (ASP, Revenues)
- Pivot Chart for Value (ASP, Revenues)
- Global Handset Volumes, ASP and Revenues
- Global Smartphones Volumes, ASP and Revenues
- Global Feature Phone Volumes, ASP and Revenues
Published Date: November 2022
Overview:
This report covers the global mobile phone shipment by air interface technology including market share and rankings by regions and key countries.
The deliverable includes:
- Single pivot format giving an in-depth analysis of global markets
- 140+ brands now in comparison to 95 brands earlier
- Break out of Three Key Countries in each region to give a further granular view of the regions.
- 18 countries view as compared to six earlier
- More Visuals and Analysis by Country and by regions
To quickly summarize:
- The global smartphone market declined by 12% YoY despite growing by 3% QoQ to 301.9 million units in Q3 2022.
- 5G handset shipments increased by 18% YoY and 11% QoQ, led by Apple and Samsung.
- Top 5 brands contribute close to 80% of total 5G shipments in Q3 2022.
- 5G handset penetration increased further to an all time high of over 45%, up 11% from under 35% in Q3 2021.
- China accounted for close to 35% of all 5G phones shipped followed by North America at over 18% in Q3 2022.
Table of Contents:
- Introduction
- Pivot Chart
- Global
- Global Market by Geography
- Asia Pacific
- China
- India
- Japan
- Korea
- Key Asian Countries
- North America
- US
- Canada
- Europe
- Western Europe
- Central & Eastern Europe
- Key European Countries
- Caribbean & Latin America
- Key Caribbean & Latin America Countries
- Middle East & Africa
- Key Middle East & Africa Countries
- Flatfile
- Definitions
Publication Date: November 2022
Overview:
This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
The deliverable includes
- Single pivot format giving in-depth analysis of global markets
- 140+ brands now in comparison to 95 brands earlier
- Break out of three key countries in each region to give a further granular view of the regions
- 18 countries view as compared to six earlier
- More visuals and analysis by country and by regions
To quickly summarise:
- The global smartphone market declined by 12% YoY despite growing by 3% QoQ to 301.9 million units in Q3 2022.
- While quarterly growth in Apple and Samsung pushed the global smartphone market above 300 million units, a level it failed to reach last quarter, political and economic instability drove negative consumer sentiment.
- Apple was the only top-five smartphone brand to grow YoY, with shipments increasing 2% YoY, growing market share by two percentage points to 16%.
- Samsung’s shipments declined by 7% YoY but grew 3% QoQ to 64.3 million.
- Xiaomi, OPPO* and vivo, recovered slightly after receiving heavy beatings due to lockdowns in China in Q2, and as they captured more of the market ceded by Apple and Samsung’s exit from Russia.
Table of Contents:
- Pivot Chart by Brand
- Pivot Chart by Geography
- Global Market by Geography
- Global
- Asia Pacific
- China
- India
- Japan
- Korea
- Key Asian Countries
- North America
- US
- Canada
- Europe
- Western Europe
- Central and Eastern Europe
- Key European Countries
- Central and Latin America
- Key Central and Latin America Countries
- Middle East and Africa
- Key Middle East and Africa Countries
- Flatfile
- Definitions
Published Date: November 2022
Overview:
Global smartphone shipments declined 9% YoY and 10% QoQ in Q2 2022 to 295 million units. This was the first quarter where shipments dropped below 300 million units since Q2 2020 when the COVID-19 pandemic started. China’s smartphone shipments fell 14% QoQ and 18% YoY in Q2 2022 to reach 63.47 million units. China’s market share dropped to 21.5% in Q2 2022 from 23.92% in Q2 2021. Although the 618 shopping festival in June provided some boost, the market continued its decline due to disruptions caused by lockdowns, which hurt OEMs and consumer sentiment. LATAM was the only region with annual and quarterly growth in Q2 2022. LATAM’s smartphone shipments grew 10% both YoY and QoQ to reach 34.10 million units, led by Brazil, Mexico and Colombia where the shipments grew 10%, 8% and 27% YoY, respectively. The European market remained riddled with economic problems. The Russia-Ukraine war hurt the market and sharply increased the cost of living, thus resulting in reduced consumer demand. Smartphone shipments declined 20% QoQ and 18% YoY in Q2 2022 to reach 37 million units.
Counterpoint’s Market Monitor – Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (55+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast. The report also comes with a carefully chosen featured section based on the quarterly happenings. This quarter, the section is on trends and analysis of IoT world 2019, which was attended by team Counterpoint.
This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyse the current state of the global handset market and plan ahead of the competition.
The report is relevant to:
- Smartphone OEMs
- Feature Phone OEMs
- Component players
- Smartphone Industry Investors
Table of Content:
- Introduction
- Key Takeaways
- Global Market Analysis
- Overview
- Revenue by Device Type and Revenue Share by Key OEMs
- Smartphone and Feature Phone Shipment Share by Price band
- Smartphone and Feature Phone Market Share by Region
- Smartphone and Feature Phone Market Growth by Region
- Smartphone and Feature Phone Share by Key OEMs
- Smartphone Market and Feature Phone OEM Share
- Smartphone and Feature Phone Market Key OEM Growth
- Smartphone and Feature Phone Market – Country Share
- Smartphone Market Share by Brand Category
- Global Top 10 Best Selling Smartphone Models
- Market Analysis by Air Interface: LTE, WCDMA, GSM
- Handset Shipment by Tech – Growth of LTE
- Penetration of Air Interface by Region
- Smartphone – Regional-Deep Dive
- North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
- Top Selling Smartphones by Region
- Smartphone ASP by Region
- Smartphone – Market Analysis by Key OEMs
- Top 5 Smartphone OEMs by Region
- Chinese Brands: Top 5 Smartphones OEMs by Region
- Local Brands: Top 5 Smartphones OEMs by Region
- Top 5 Smartphone OEMs Analysis by Price Band
- Top 5 Smartphone OEMs Analysis by ASP
- Key Smartphone OEM Analysis
- Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
- Growth Arenas
- Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
- Featured Report
- Contacts
Number of Pages: 96
Publication Date: September 2022
Overview:
- Global handset market wholesale revenue declined 2% YoY and 15% QoQ to $96 billion in Q2 2022.
- Smartphone revenue share accounts for over 99% of the overall handset market by revenue.
- The top five smartphone brands contributed almost 85% of the total revenue.
- Global smartphone ASP increased 6% YoY in Q2 2022, driven by Apple, Samsung as well as Motorola and Sony.
- Apple led the global smartphone market in revenue terms in Q2 2022 with revenue of over $40 billion and revenue share of around 42% (on the higher end for a June-ending quarter).
- HONOR’s revenue grew by 84% YoY, the fastest among the top 10 smartphone OEMs.
Table of Contents:
- Pivot
- Pivot Table for Volume (Shipments)
- Pivot Table for Value (ASP, Revenues)
- Pivot Chart for Value (ASP, Revenues)
- Global Handset Volumes, ASP and Revenues
- Global Smartphones Volumes, ASP and Revenues
- Global Feature Phone Volumes, ASP and Revenues
Date Published: August 2021
Overview:
This report covers the global mobile phone shipment by air interface technology including market share and rankings by regions and key countries.
The deliverable includes:
- Single pivot format giving an in-depth analysis of global markets
- 140+ brands now in comparison to 95 brands earlier
- Break out of Three Key Countries in each region to give a further granular view of the regions.
- 18 countries view as compared to six earlier
- More Visuals and Analysis by Country and by regions
In summary:
- The global smartphone market declined by 9% YoY and 10% QoQ to 295 million units in Q2 2022.
- 5G smartphone shipments increased by 17% QoQ and led by Apple and Samsung.
- Consequently, shipments of 5G-enabled smartphones overtook the shipments of LTE smartphones in Q2 2022.
- Top 5 brands contribute more than 80% of total 5G shipments in Q2 2022.
- QoQ, however, shipments of 5G-enabled smartphones declined by 7%.
- 5G penetration, however, remained strong at 43%, up from 42% last quarter and 33% in the same quarter of last year.
- China accounted for close to 35% of all 5G phones shipped followed by USA at over 16% in Q2 2022.
Table of Contents:
- Introduction
- Pivot Chart
- Global
- Global Market by Geography
- Asia Pacific
- China
- India
- Japan
- Korea
- Key Asian Countries
- North America
- US
- Canada
- Europe
- Western Europe
- Central & Eastern Europe
- Key European Countries
- Caribbean & Latin America
- Key Caribbean & Latin America Countries
- Middle East & Africa
- Key Middle East & Africa Countries
- Flatfile
- Definitions
Publication Date: August 2022
Overview:
This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
The deliverable includes
- Single pivot format giving in-depth analysis of global markets
- 140+ brands now in comparison to 95 brands earlier
- Break out of three key countries in each region to give a further granular view of the regions
- 18 countries view as compared to six earlier
- More visuals and analysis by country and by regions
To quickly summarise:
- The global smartphone market declined by 9% YoY and 10% QoQ to 295 million units in Q2 2022.
- This was the first time quarterly shipments dropped below 300 million units since Q2 2020 during the early part of the COVID-19 pandemic.
- Samsung was the only top-five smartphone brand to grow YoY, increasing shipments by 9% YoY and growing market share by three percentage points to 21%.
- Apple’s shipments declined by 5% YoY in Q2 2022, although its share increased in a diminished market.
- Xiaomi, OPPO* and vivo, hit by China lockdowns, suffered double digit YoY declines in their respective shipments.
Table of Contents:
- Pivot Chart by Brand
- Pivot Chart by Geography
- Global Market by Geography
- Global
- Asia Pacific
- China
- India
- Japan
- Korea
- Key Asian Countries
- North America
- US
- Canada
- Europe
- Western Europe
- Central and Eastern Europe
- Key European Countries
- Central and Latin America
- Key Central and Latin America Countries
- Middle East and Africa
- Key Middle East and Africa Countries
- Flatfile
- Definitions
Published Date: August 2022
