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MOBILE DEVICES MONITOR – Q2 2023 (Vendor Region Countries)

Overview:

This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.

The deliverable includes

  • Single pivot format giving in-depth analysis of global markets
  • 140+ brands now in comparison to 95 brands earlier
  • Break out of three key countries in each region to give a further granular view of the regions
  • 18 countries view as compared to six earlier
  • More visuals and analysis by country and by regions

To quickly summarise:

  • The global smartphone market declined by 9% YoY to reach 268 million units in Q2 2023.
  • Samsung retained its position as the top smartphone player in Q2 2023, as Apple saw a cyclical decline.
  • Among the top five brands, Apple experienced the least YoY shipment decline.
  • Among the top 10 brands, Tecno and Infinix, part of the Transsion Group, saw double-digit annual growth.
  • In terms of regional performance, the Middle East and Africa (MEA) exhibited the only annual shipment growth while North America experienced the highest decline.

Table of Contents:

  • Introduction
  • Updates
  • Key Takeaways
  • Pivot Chart by Brand
  • Pivot Chart by Geography
  • Global Market by Geography
  • Global
  • Asia Pacific
  • China
  • India
  • Japan
  • Korea
  • Key Asian Countries
  • North America
  • US
  • Canada
  • Europe
  • Western Europe
  • Central and Eastern Europe
  • Key European Countries
  • Central and Latin America
  • Key Central and Latin America Countries
  • Middle East and Africa
  • Key Middle East and Africa Countries
  • Flatfile
  • Definitions
  • Contacts

Published Date: August 2023

Market Monitor | Quarterly Vendor Revenue By ASP Q1 2023

Overview:

  • Global handset market wholesale revenue declined 8% YoY and 9% QoQ to a close to $104 billion in Q1 2023.
  • Smartphone revenue share accounts for over 99% of the overall handset market by revenue.
  • The top five smartphone brands contributed over 83% of the total revenue.
  • Global smartphone ASP grew 8% YoY in Q1 2023 but declined 2% QoQ.
  • Apple led the global smartphone market in revenue terms in Q1 2023 with new iPhone revenue of over $51 billion and revenue share of almost 50%.
  • Huawei’s revenue grew by 52% YoY, the fastest among the top 10 smartphone OEMs.

Table of Contents:

  • Pivot
  • Pivot Table for Volume (Shipments)
  • Pivot Table for Value (ASP, Revenues)
  • Pivot Chart for Value (ASP, Revenues)
  • Global Handset Volumes, ASP and Revenues
  • Global Smartphones Volumes, ASP and Revenues
  • Global Feature Phone Volumes, ASP and Revenues

Publication Date: May 2023

Market Monitor I Quarterly Vendor By Air Interface Technology Q1 2023

Overview: 

This report covers the global mobile phone shipment by air interface technology including market share and rankings by regions and key countries.

The deliverable includes:

  • Single pivot format giving an in-depth analysis of global markets
  • 140+ brands now in comparison to 95 brands earlier
  • Break out of Three Key Countries in each region to give a further granular view of the regions.
  • 18 countries view as compared to six earlier
  • More Visuals and Analysis by Country and by regions

To quickly summarize:

  • The global smartphone market declined by 14% YoY to reach 280.2 million units in Q1 2023 while the global handset market declined by 13% in the same period to 333.1 million units.
  • In a contracting market in which LTE shipments declined by 37% YoY, the shipments of 5G-capable handsets increased by 2%.
  • Top 5 brands contributed close to 82% of total 5G shipments in Q1 2023.
  • The share of 5G-capable handsets shipped during the quarter decreased by two-thirds of a percentage point since Q4 2022, but remained close to the all-time high of 50%.
  • While China continued to contribute over a third of all 5G shipments, its 5G shipments declined 8% annually while those of CALA and the MEA grew by 63% and 55% YoY respectively. At 28%, India’s sequential growth was the highest of any region.

Table of Contents:

  • Introduction
  • Key Takeaways
  • Pivot Chart 
  • Global
  • Global Market by Geography
  • Asia Pacific
  • China
  • India
  • Japan
  • Korea
  • Key Asian Countries
  • North America
  • US
  • Canada
  • Europe
  • Western Europe
  • Central & Eastern Europe
  • Key European Countries
  • Caribbean & Latin America
  • Key Caribbean & Latin America Countries
  • Middle East & Africa
  • Key Middle East & Africa Countries
  • Flatfile
  • Definitions

Publication Date: May 2023

Mobile Devices Monitor – Q1 2023 (Vendor Region Countries)

Overview:

This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.

The deliverable includes:

  • Single pivot format giving in-depth analysis of global markets
  • 140+ brands now in comparison to 95 brands earlier
  • Break out of three key countries in each region to give a further granular view of the regions
  • 18 countries view as compared to six earlier
  • More visuals and analysis by country and by regions

To quickly summarise:

  • The global smartphone market declined by 14% YoY to reach 280.2 million units in Q1 2023.
  • Samsung surpassed Apple as the leading smartphone player in Q1 2023, driven by the success of its mid-tier A Series and the recently launched S23 series.
  • Among the top five brands, Apple experienced the least YoY shipment decline, resulting in its highest-ever Q1 market share of 21%.
  • OnePlus emerged as the fastest-growing top-10 smartphone brand globally, with significant contributions to this growth from China and India.
  • In terms of regional performance, the Middle East and Africa (MEA) exhibited the only single-digit decline at 8%, although this was based on a relatively small market size.
  • Europe saw the largest decline of any region, with a 41% decrease, primarily driven by Russia and Central and Eastern Europe.

Table of Contents:

  • Introduction
  • Key Takeaways
  • Pivot Chart by Brand
  • Pivot Chart by Geography
  • Global Market by Geography
  • Global
  • Asia Pacific
  • China
  • India
  • Japan
  • Korea
  • Key Asian Countries
  • North America
  • US
  • Canada
  • Europe
  • Western Europe
  • Central and Eastern Europe
  • Key European Countries
  • Central and Latin America
  • Key Central and Latin America Countries
  • Middle East and Africa
  • Key Middle East and Africa Countries
  • Flatfile
  • Definitions
  • Contacts 

Published Date: May 2023

Market Monitor Q1 2023 – Quarterly Market Detailed Overview

Overview:

The global smartphone market declined by 14% YoY in Q1 2023 to reach 280.2 million units while the global handset market declined by 13% YoY in the same period to 333.1 million units. Samsung surpassed Apple as the leading smartphone player in Q1 2023, driven by the success of its mid-tier A Series and the recently launched S23 series. China’s smartphone market fell 8% YoY and 2% QoQ in Q1 2023 as most of the major brands in the country saw a YoY decline, except Apple and Huawei, which grew 8% YoY and 57% YoY, respectively. Apple is also the biggest contributor in China with a 20% market share followed by vivo with 16%. Samsung maintained its leadership position in the Indian smartphone market with 6.36 million units accounting for 20% of market share, followed by vivo which surpassed Xiaomi to rank second with a 17% share. OnePlus saw a tremendous 71% YoY growth. The Middle East and Africa (MEA) exhibited the only single digit decline with an 8% fall, although this was based on a relatively small market size. Europe saw the largest decline of any region, falling 41% YoY, primarily driven by declines in Russia and Central and Eastern Europe. Among the top five brands, Apple experienced the smallest YoY decline in shipments during the quarter, which helped it capture its highest-ever Q1 market share of 21%. In Q1 2023, Samsung's global smartphone shipments fell 19% YoY but grew 4% QoQ to 60.1 million units. In all major regions, Samsung saw a YoY decrease in shipments. In Europe, it registered a maximum decline of 27% YoY to reach 12.6 million units. Apple continued to be the largest contributor to 5G smartphone shipments. The brand’s 5G shipments remained flattish YoY in Q1 2023 to reach 56.55 million units. The US and China were among the top contributors with market share of about 28% and 24%, respectively. In India, Apple’s 5G smartphones grew 73% YoY to reach 1.89 million units. LTE shipments declined 37% YoY and shipments of 5G-capable handsets increased by 2%. The top 5 brands accounted for close to 82% of total 5G shipments in Q1 2023. The share of 5G-capable handsets shipped during the quarter decreased by two-thirds of a percentage point since Q4 2022 but remained close to the all-time high of 50%. While China continued to contribute to over a third of all 5G shipments, its 5G shipments declined 8% annually while those of CALA (Caribbean and Latin America) and the MEA (Middle East and Africa) grew by 63% YoY and 55% YoY, respectively. At 28%, India’s sequential growth was the highest among all regions.

Counterpoint’s Market Monitor – Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (70+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast.

This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyse the current state of the global handset market and plan ahead of the competition.

The report is Relevant to:

  • Smartphone OEMs
  • Feature Phone OEMs
  • Component players
  • Smartphone Industry Investors

Table of Contents:

  • Introduction
  • Key Takeaways
  • Global Market Analysis
    • Overview
    • Revenue by Device Type and Revenue Share by Key OEMs
    • Smartphone and Feature Phone Shipment Share by Price band
    • Smartphone and Feature Phone Market Share by Region
    • Smartphone and Feature Phone Market Growth by Region
    • Smartphone and Feature Phone Share by Key OEMs
    • Smartphone Market and Feature Phone OEM Share
    • Smartphone and Feature Phone Market Key OEM Growth
    • Smartphone and Feature Phone Market – Country Share
    • Smartphone Market Share by Brand Category
    • Global Top 10 Best Selling Smartphone Models
  • Market Analysis by Air Interface: LTE, WCDMA, GSM
    • Handset Shipment by Tech – Growth of 5G
    • Penetration of Air Interface by Region
  • Smartphone – Regional-Deep Dive
    • North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
    • Top Selling Smartphones by Region
    • Smartphone ASP by Region
  • Smartphone – Market Analysis by Key OEMs
    • Top 5 Smartphone OEMs by Region
    • Chinese Brands: Top 5 Smartphones OEMs by Region
    • Local Brands: Top 5 Smartphones OEMs by Region
    • Top 5 Smartphone OEMs Analysis by Price Band
    • Top 5 Smartphone OEMs Analysis by ASP
    • Key Smartphone OEM Analysis
      • Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
  • Growth Arenas
  • Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
  • Featured Report: India Market Channel Analysis
  • Contacts

Number of Pages: 96
Published Date: March 2023

Market Monitor Q4 2022 – Quarterly Market Detailed Overview

Overview:

In Q4 2022, the global smartphone market fell 19% compared to the same period last year but remained flat QoQ at 302.64 million units. Apple surpassed Samsung to take the top spot in quarterly growth, which helped global smartphone shipments reach 300 million units, a level it failed to reach last quarter because of poor business confidence caused by political and economic uncertainty. China's smartphone market is experiencing low demand. Due to the sluggish economic conditions caused by COVID-19 lockdowns, shipments fell 16% YoY during the quarter. Shipments, on the other hand, increased by 2% QoQ. Apple was the only major OEM to experience QoQ growth during the quarter, owing to strong demand for the iPhone 14 series, while other major OEMs experienced QoQ declines. In Q4 2022, India accounted for 21% of total smartphone shipments in the region, totaling 31.4 million units. Smartphone shipments in India fell 30% YoY and 31% QoQ due to weak consumer demand caused by a higher inflation macroeconomic condition. LATAM’s smartphone shipments declined 14% YoY but grew 6% QoQ in Q4 2022 to reach 29.9 million units. Consumer demand remains weak in the region due to the rising inflation and weak currency. Brazil led the region with 10.6 million shipments in Q4 2022, despite a 13% YoY decline. Apple and OPPO were the only top-five smartphone brand to register a QoQ growth, with shipments increasing 42% and 4% QoQ respectively in Q4 2022. The brands market share increased significantly in Q4 2022. In Q4 2022, Samsung's global smartphone shipments fell 16% YoY and 9% QoQ to 58.3 million units. Almost all of the major regions saw a decrease in shipments YoY, with the exception of MEA, where shipments increased 2% YoY. Apple remained the largest contributor to 5G smartphone shipments in the region. The brand’s 5G shipments grew 2% YoY and 69% QoQ to reach 29.7 million units. China’s share of the total shipments was down by 7% compared to the same quarter in the previous year, while India gained a 13% share YoY.

Counterpoint’s Market Monitor – Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (70+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast.

This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyse the current state of the global handset market and plan ahead of the competition.

The report is Relevant to:

  • Smartphone OEMs
  • Feature Phone OEMs
  • Component players
  • Smartphone Industry Investors

Table of Content:

  • Introduction
  • Key Takeaways
  • Global Market Analysis
    • Overview
    • Revenue by Device Type and Revenue Share by Key OEMs
    • Smartphone and Feature Phone Shipment Share by Price band
    • Smartphone and Feature Phone Market Share by Region
    • Smartphone and Feature Phone Market Growth by Region
    • Smartphone and Feature Phone Share by Key OEMs
    • Smartphone Market and Feature Phone OEM Share
    • Smartphone and Feature Phone Market Key OEM Growth
    • Smartphone and Feature Phone Market – Country Share
    • Smartphone Market Share by Brand Category
    • Global Top 10 Best Selling Smartphone Models
  • Market Analysis by Air Interface: LTE, WCDMA, GSM
    • Handset Shipment by Tech – Growth of 5G
    • Penetration of Air Interface by Region
  • Smartphone – Regional-Deep Dive
    • North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
    • Top Selling Smartphones by Region
    • Smartphone ASP by Region
  • Smartphone – Market Analysis by Key OEMs
    • Top 5 Smartphone OEMs by Region
    • Chinese Brands: Top 5 Smartphones OEMs by Region
    • Local Brands: Top 5 Smartphones OEMs by Region
    • Top 5 Smartphone OEMs Analysis by Price Band
    • Top 5 Smartphone OEMs Analysis by ASP
    • Key Smartphone OEM Analysis
      • Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
  • Growth Arenas
  • Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
  • Featured Report: Preference for eSIM Smartphones in US
  • Contacts

Number of Pages: 89
Published Date: March 2023

Market Monitor | Quarterly Vendor Revenue By ASP Q4 2022

Overview:

  • Global handset market wholesale revenue declined 16% YoY but grew 13% QoQ to a close to $113 billion in Q4 2022.
  • Smartphone revenue share accounts for over 99% of the overall handset market by revenue.
  • The top five smartphone brands contributed over 84% of the total revenue.
  • Global smartphone ASP grew 3% YoY in Q4 2022 and 13% QoQ.
  • Apple led the global smartphone market in revenue terms in Q4 2022 with new iPhone revenue of over $63 billion and revenue share of almost 50%.
  • Huawei’s revenue grew by 26% YoY, the fastest among the top 10 smartphone OEMs. Outside of the top 10, Google was among the best-performing major smartphone OEMs with a 186% YoY growth, thanks to the success of its Pixel 7 series.

 Table of Contents:

  • Pivot
  • Pivot Table for Volume (Shipments)
  • Pivot Table for Value (ASP, Revenues)
  • Pivot Chart for Value (ASP, Revenues)
  • Global Handset Volumes, ASP and Revenues
  • Global Smartphones Volumes, ASP and Revenues
  • Global Feature Phone Volumes, ASP and Revenues

Publication Date: February 2023

Market Monitor I Quarterly Vendor By Air Interface Technology Q4 2022

Overview: 

This report covers the global mobile phone shipment by air interface technology including market share and rankings by regions and key countries.

The deliverable includes:

  • Single pivot format giving an in-depth analysis of global markets.
  • 140+ brands now in comparison to 95 brands earlier
  • Break out of Three Key Countries in each region to give a further granular view of the regions.
  • 18 countries view as compared to six earlier.
  • More Visuals and Analysis by Country and by regions.

To quickly summarize:

  • The global smartphone market declined by 19% YoY to 302.64 million units in Q4 2022.
  • 5G handset shipments increased by 3% YoY and 9% QoQ, led by Apple and Samsung in the quarter.
  • Top 5 brands contributed close to 81% of total 5G shipments in Q4 2022.
  • 5G handset penetration increased further to an all-time high of over 49%, up 10% from under 39% in Q4 2021.
  • China accounted for close to 35% of all 5G phones shipped followed by North America at over 18% in Q4 2022.

Table of Contents:

  • Introduction
  • Pivot Chart 
  • Global
  • Global Market by Geography
  • Asia Pacific
  • China
  • India
  • Japan
  • Korea
  • Key Asian Countries
  • North America
  • US
  • Canada
  • Europe
  • Western Europe
  • Central & Eastern Europe
  • Key European Countries
  • Caribbean & Latin America
  • Key Caribbean & Latin America Countries
  • Middle East & Africa
  • Key Middle East & Africa Countries
  • Flatfile
  • Definitions

Publication Date: February 2023

MOBILE DEVICES MONITOR – Q4 2022 (Vendor Region Countries)

Overview:

This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry. 

The deliverable includes:

  • Single pivot format giving in-depth analysis of global markets.
  • 140+ brands now in comparison to 95 brands earlier.
  • Break out of three key countries in each region to give a further granular view of the regions.
  • 18 countries view as compared to six earlier.
  • More visuals and analysis by country and by regions.

To quickly summarise:

  • The global smartphone market declined by 19% YoY to 302.64 million units in Q4 2022.
  • Apple replaced Samsung as the top smartphone player in Q4 2022, driven by the recent launch of the iPhone 14 series.
  • Samsung’s shipments declined by 16% YoY and 9% QoQ to 58.3 million.
  • Apple and OPPO were the only top-five smartphone brands to grow QoQ, with shipments increasing 42% and 4% respectively.
  • The 2022 annual global smartphone shipments declined by 12% to 1.2 billion units, the lowest since 2013.

Table of Contents:

  • Introduction
  • Updates
  • Pivot Chart by Brand
  • Pivot Chart by Geography
  • Global Market by Geography
  • Global
  • Asia Pacific
  • China
  • India
  • Japan
  • Korea
  • Key Asian Countries
  • North America
  • US
  • Canada
  • Europe
  • Western Europe
  • Central and Eastern Europe
  • Key European Countries
  • Central and Latin America
  • Key Central and Latin America Countries
  • Middle East and Africa
  • Key Middle East and Africa Countries
  • Flatfile
  • Definitions
  • Contacts

Publication Date: February 2023

 

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