To quickly summarise:
- Global handset market wholesale revenue declined 2% YoY despite growing 13% QoQ to close to just under $99 billion in Q3 2023.
- Smartphone revenue share accounts for close to 99% of the overall handset market by revenue.
- The top five smartphone brands contributed almost 80% of the total revenue.
- Global smartphone ASP declined by 1% YoY despite growing by 1% QoQ thanks to Apple’s shipments growing by 8% QoQ.
- Apple led the global smartphone market in revenue terms in Q3 2023 with the new iPhone revenue share of 44.5%, a 2% increase since the same quarter last year.
Table of Contents:
- Pivot
- Pivot Table for Volume (Shipments)
- Pivot Table for Value (ASP, Revenues)
- Pivot Chart for Value (ASP, Revenues)
- Global Handset Volumes, ASP and Revenues
- Global Smartphone Volumes, ASP and Revenues
- Global Feature Phone Volumes, ASP and Revenues
Date Published: November 2023
Overview:
This report covers the global mobile phone shipment by air interface technology including market share and rankings by regions and key countries.
The deliverable includes:
- Single pivot format giving an in-depth analysis of global markets
- 140+ brands now in comparison to 95 brands earlier
- Break out of Three Key Countries in each region to give a further granular view of the regions.
- 18 countries view as compared to six earlier
- More Visuals and Analysis by Country and by regions
To quickly summarize:
- The global smartphone market declined by 1% YoY to reach 299.8 million units in Q3 2023.
- The global handset market grew by 1% YoY in the same period, clocking almost 362 million units.
- 5G smartphone shipments continued to see YoY growth, with annual growth coming at 5%.
- The top 5 brands contribute almost 79% of total 5G shipments in Q3 2023.
- QoQ shipments of 5G-enabled smartphones grew by 14% as the contribution of Apple and Samsung grew.
- 5G penetration, however, remained strong at 47%, up from 46% in the same quarter of last year.
- China accounted for close to 30% of all 5G phones shipped followed by the USA at almost 15% in Q3 2023.
Table of Contents:
- Introduction
- Key Takeaways
- Pivot Chart
- Global
- Global Market by Geography
- Asia Pacific
- China
- India
- Japan
- Korea
- Key Asian Countries
- North America
- US
- Canada
- Europe
- Western Europe
- Central & Eastern Europe
- Key European Countries
- Caribbean & Latin America
- Key Caribbean & Latin America Countries
- Middle East & Africa
- Key Middle East & Africa Countries
- Flatfile
- Definitions
Author: Ranjan Gandotra, Harmeet Singh Walia
Date Published: November 2023
Overview:
This report is part of a series of reports that track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 97% of the total device shipments in the industry.
The deliverable includes
- Single pivot format giving in-depth analysis of global markets
- 140+ brands now in comparison to 95 brands earlier
- Break out of three key countries in each region to give a further granular view of the regions
- 18 countries view as compared to six earlier
- More visuals and analysis by country and by regions
To quickly summarise:
- The global smartphone market declined by 1% YoY to reach 299.8 million units in Q3 2023.
- Samsung declined 8% YoY despite growing by 11% QoQ and retaining its position as the top smartphone player in Q3 2023.
- Among the top five smartphone brands, Xiaomi was the only brand to grow YoY, shipping 41.5 million smartphones in Q3 2023.
- Among the top 10 smartphone brands, HONOR, Motorola, Tecno and Huawei saw double-digit annual growth. Infinix and itel, the other Transsion brands along with Tecno, also experienced double-digit annual growth.
- In terms of regional performance, the Middle East and Africa (MEA) exhibited the highest annual shipment growth while North America experienced the highest decline.
Table of Contents:
- Introduction
- Updates
- Key Takeaways
- Pivot Chart by Brand
- Pivot Chart by Geography
- Global Market by Geography
- Global
- Asia Pacific
- China
- India
- Japan
- Korea
- Key Asian Countries
- North America
- US
- Canada
- Europe
- Western Europe
- Central and Eastern Europe
- Key European Countries
- Central and Latin America
- Key Central and Latin America Countries
- Middle East and Africa
- Key Middle East and Africa Countries
- Flatfile
- Definitions
- Contacts
Published Date: October 2023
Overview:
- Global smartphone market wholesale revenue declined 9% YoY but 6% QoQ to clock under $87 billion in Q2 2023.
- The top five smartphone brands contributed almost 80% of the total revenue.
- Among regions, China led the market, with an increasing revenue share which increased by over 6% YoY.
- The smartphone share of the Middle East and Africa (MEA), on the contrary, grew to an all-time high of over 7% QoQ.
Counterpoint’s Market Monitor – Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (70+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast.
This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyze the current state of the global handset market and plan ahead of the competition.
The report is relevant to:
- Smartphone OEMs
- Feature Phone OEMs
- Component players
- Smartphone Industry Investors
Table of Content:
- Introduction
- Key Takeaways
- Global Market Analysis
- Overview
- Revenue by Device Type and Revenue Share by Key OEMs
- Smartphone and Feature Phone Shipment Share by Price band
- Smartphone and Feature Phone Market Share by Region
- Smartphone and Feature Phone Market Growth by Region
- Smartphone and Feature Phone Share by Key OEMs
- Smartphone Market and Feature Phone OEM Share
- Smartphone and Feature Phone Market Key OEM Growth
- Smartphone and Feature Phone Market – Country Share
- Smartphone Market Share by Brand Category
- Global Top 10 Best Selling Smartphone Models
- Market Analysis by Air Interface: LTE, WCDMA, GSM
- Handset Shipment by Tech – Growth of 5G
- Penetration of Air Interface by Region
- Smartphone – Regional-Deep Dive
- North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
- Top Selling Smartphones by Region
- Smartphone ASP by Region
- Smartphone – Market Analysis by Key OEMs
- Top 5 Smartphone OEMs by Region
- Chinese Brands: Top 5 Smartphones OEMs by Region
- Local Brands: Top 5 Smartphones OEMs by Region
- Top 5 Smartphone OEMs Analysis by Price Band
- Top 5 Smartphone OEMs Analysis by ASP
- Key Smartphone OEM Analysis
- Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
- Growth Arenas
- Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
- Featured Report: India Market Channel Analysis
- Contacts
Number of Pages: 104
Publication Date: September 2023
Overview:
- Global handset market wholesale revenue declined 9% YoY and 16% QoQ to close to under $87 billion in Q2 2023.
- Smartphone revenue share accounts for close to 99% of the overall handset market by revenue.
- The top five smartphone brands contributed almost 80% of the total revenue.
- Global smartphone ASP remained flat YoY but declined 12% QoQ as Apple's shipment share experienced cyclical declines.
- Apple led the global smartphone market in revenue terms in Q2 2023 with new iPhone revenue share of over 45%, a second-quarter record.
Table of Contents:
- Pivot
- Pivot Table for Volume (Shipments)
- Pivot Table for Value (ASP, Revenues)
- Pivot Chart for Value (ASP, Revenues)
- Global Handset Volumes, ASP and Revenues
- Global Smartphones Volumes, ASP and Revenues
- Global Feature Phone Volumes, ASP and Revenues
Publication Date: August 2023
Overview:
This report covers the global mobile phone shipment by air interface technology including market share and rankings by regions and key countries.
The Deliverable Includes:
- Single pivot format giving an in-depth analysis of global markets
- 140+ brands now in comparison to 95 brands earlier
- Break out of Three Key Countries in each region to give a further granular view of the regions.
- 18 countries view as compared to six earlier
- More Visuals and Analysis by Country and by regions
To Quickly Summarize:
- The global smartphone market declined by 9% YoY to reach 268 million units in Q2 2023.
- The global handset market fell by 8% YoY in the same period, clocking almost 320 million units.
- 5G smartphone shipments continued to see YoY growth, with annual growth coming at 2%.
- The top 5 brands contribute almost 80% of total 5G shipments in Q2 2023.
- QoQ, however, shipments of 5G-enabled smartphones declined by 8% as the contribution of Apple and Samsung fell.
- 5G penetration, however, remained strong at 47%, up from 43% in the same quarter of last year.
- China accounted for close to 33% of all 5G phones shipped followed by the USA at almost 14% in Q2 2023.
Table of Contents:
- Introduction
- Key Takeaways
- Pivot Chart
- Global
- Global Market by Geography
- Asia Pacific
- China
- India
- Japan
- Korea
- Key Asian Countries
- North America
- US
- Canada
- Europe
- Western Europe
- Central & Eastern Europe
- Key European Countries
- Caribbean & Latin America
- Key Caribbean & Latin America Countries
- Middle East & Africa
- Key Middle East & Africa Countries
- Flatfile
- Definitions
Publication Date: August 2023
Overview:
This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
The deliverable includes
- Single pivot format giving in-depth analysis of global markets
- 140+ brands now in comparison to 95 brands earlier
- Break out of three key countries in each region to give a further granular view of the regions
- 18 countries view as compared to six earlier
- More visuals and analysis by country and by regions
To quickly summarise:
- The global smartphone market declined by 9% YoY to reach 268 million units in Q2 2023.
- Samsung retained its position as the top smartphone player in Q2 2023, as Apple saw a cyclical decline.
- Among the top five brands, Apple experienced the least YoY shipment decline.
- Among the top 10 brands, Tecno and Infinix, part of the Transsion Group, saw double-digit annual growth.
- In terms of regional performance, the Middle East and Africa (MEA) exhibited the only annual shipment growth while North America experienced the highest decline.
Table of Contents:
- Introduction
- Updates
- Key Takeaways
- Pivot Chart by Brand
- Pivot Chart by Geography
- Global Market by Geography
- Global
- Asia Pacific
- China
- India
- Japan
- Korea
- Key Asian Countries
- North America
- US
- Canada
- Europe
- Western Europe
- Central and Eastern Europe
- Key European Countries
- Central and Latin America
- Key Central and Latin America Countries
- Middle East and Africa
- Key Middle East and Africa Countries
- Flatfile
- Definitions
- Contacts
Published Date: August 2023
Overview:
- Global handset market wholesale revenue declined 8% YoY and 9% QoQ to a close to $104 billion in Q1 2023.
- Smartphone revenue share accounts for over 99% of the overall handset market by revenue.
- The top five smartphone brands contributed over 83% of the total revenue.
- Global smartphone ASP grew 8% YoY in Q1 2023 but declined 2% QoQ.
- Apple led the global smartphone market in revenue terms in Q1 2023 with new iPhone revenue of over $51 billion and revenue share of almost 50%.
- Huawei’s revenue grew by 52% YoY, the fastest among the top 10 smartphone OEMs.
Table of Contents:
- Pivot
- Pivot Table for Volume (Shipments)
- Pivot Table for Value (ASP, Revenues)
- Pivot Chart for Value (ASP, Revenues)
- Global Handset Volumes, ASP and Revenues
- Global Smartphones Volumes, ASP and Revenues
- Global Feature Phone Volumes, ASP and Revenues
Publication Date: May 2023
Overview:
This report covers the global mobile phone shipment by air interface technology including market share and rankings by regions and key countries.
The deliverable includes:
- Single pivot format giving an in-depth analysis of global markets
- 140+ brands now in comparison to 95 brands earlier
- Break out of Three Key Countries in each region to give a further granular view of the regions.
- 18 countries view as compared to six earlier
- More Visuals and Analysis by Country and by regions
To quickly summarize:
- The global smartphone market declined by 14% YoY to reach 280.2 million units in Q1 2023 while the global handset market declined by 13% in the same period to 333.1 million units.
- In a contracting market in which LTE shipments declined by 37% YoY, the shipments of 5G-capable handsets increased by 2%.
- Top 5 brands contributed close to 82% of total 5G shipments in Q1 2023.
- The share of 5G-capable handsets shipped during the quarter decreased by two-thirds of a percentage point since Q4 2022, but remained close to the all-time high of 50%.
- While China continued to contribute over a third of all 5G shipments, its 5G shipments declined 8% annually while those of CALA and the MEA grew by 63% and 55% YoY respectively. At 28%, India’s sequential growth was the highest of any region.
Table of Contents:
- Introduction
- Key Takeaways
- Pivot Chart
- Global
- Global Market by Geography
- Asia Pacific
- China
- India
- Japan
- Korea
- Key Asian Countries
- North America
- US
- Canada
- Europe
- Western Europe
- Central & Eastern Europe
- Key European Countries
- Caribbean & Latin America
- Key Caribbean & Latin America Countries
- Middle East & Africa
- Key Middle East & Africa Countries
- Flatfile
- Definitions
Publication Date: May 2023
