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Global Smartwatch Shipments by Model Quarterly Tracker, Q2 2023

Overview:

The global HLOS smartwatch market increased by 2.3% YoY reaching 16.9million of quarterly shipments. This is a turnaround in three quarters after experiencing a YoY decline in the previous two quarters.

While Apple and Samsung saw YoY declines of 10% and 19% respectively, Garmin recorded significant growth with the new Forerunner series such as Forerunner 265/265S and Forerunner 965. By region, with the launch of Huawei Watch 4 series and the continued popularity of Huawei Watch 3 GT, China has led the growth of the HLOS smartwatch market, while India drove the Basic smartwatch market.

Table of Contents:

  • Definition
  • Pivot Table
  • Flat file:
    • Model
    • Shipment
    • Wholesale ASP
    • Retail ASP
    • Wholesale Price band
    • Retail Price band
    • Revenue (In million)
    • Connectivity: Tech, SIM type
    • Operating System
    • CPU/MPU
    • Chipset Company
    • Chipset Model
    • GPS
    • WIFI
    • Bluetooth
    • NFC
    • RAM Capacity (MB)
    • Internal Memory (GB)
    • Battery Capacity (mAh)
    • Display Type
    • Display Size
    • Display Form Factor
    • Pixel Density
    • Touch Screen Type
    • Gyroscope
    • Accelerometer
    • Heart Rate Monitor
    • Ambient
    • Activity Tracking
    • Device Compatibility
    • Social Media Compatibility

Published Date: Augusts 2023

Global Smart Devices Shipments Tracker, 2021 Q1 – 2023 Q1

Overview:

This Global Smart Devices market tracker comprises all Wi-Fi-enabled devices used in smart homes along with smart wearables. The overall smart device shipments declined 8% YoY in Q1 2023. The decline was attributed to a decline in markets like Set Top Boxes, Laptops, Tablets and Smartwatch market. Out of the total segments, over 50% of the market was taken by Set Top Boxes, Consumer Routers, Laptop, Smart TV and Tablets. In this report, we have analyzed the smart devices market in detail by segments covering quarterly shipments by brand from Q1 2021 to Q1 2023 along with the key reasons and drivers for growth.

Table of Contents:

  • Definitions
  • Methodology
  • Key Market Drivers by Segment
  • Smart Devices Shipments by Brand (2021 Q1 – 2023 Q1)
    • Cellular CPEs
    • Consumer Routers
    • Enterprise Routers
    • Gaming Consoles
    • Laptops
    • Mesh Wi-Fi
    • Mi-Fi
    • Printers
    • Set-Top Box
    • Smart Speakers
    • Smart TV
    • Smartwatch
    • Streaming Sticks
    • Tablet
    • XR
  • Smart Devices Shipment TAM (2021 Q1 – 2023 Q1)
  • IoT Modules
  • Media Controllers
  • Remote Hubs
  • Security Camera
  • Smart Appliance
  • Smart Kitchen
  • Smart Laundry
  • Smart Light
  • Thermostats
  • Universal Remotes
  • Vehicles
  • Others

Published Date: July 2023

India Smartwatch Market Analysis Q1 2023

Overview:

Smartwatch shipments registered 125% YoY growth in Q1 2023. The Indian brands captured 94% share the highest ever. The share of domestic manufacturing rose to 55% in Q1 2023. Fire Boltt captured the top spot with Fire Boltt Talk 3 being the best-selling model for the quarter. Noise and boAt (along with its sub-brands) captured second and third position, respectively. In this report, we have analyzed this market in detail covering brands strategy, price band analysis, market drivers along with forecast.

Table of Contents:

  • Market Overview and TAM (Q1 2022 – Q1 2023)
  • Top 10 Brand’s market share (Q1 2022 – Q1 2023)
  • New Entrants (Q1 2022 – Q1 2023)
  • Price Band Analysis (Q1 2022 – Q1 2023)
  • Brand Share by Retail Price Band (Q1 2023)
  • Best Selling Models – Top 10 (Q1 2023)
  • Average Selling Price Trends (Q1 2022 – Q1 2023)
  • Update on Domestic Manufacturing
  • Forecast till 2025

Number of Pages: 13

Published Date: June 2023

India Smartwatch Shipment by Model Tracker, Q1 2023

Overview:

Smartwatch Shipments grew 225% YoY in Q1 2023. Fire Boltt captured the top spot with 34% market share whereas Noise moved to the second spot with 24% share. The quarter saw the highest numbers of active models at over 350 SKUs with top three brands along with their sub-brands having 137 active models. Sub INR 2000 retail price band smartwatch market captured 40% of the market as brands continue to launch new models at lower prices and intensify competition. In this report, we have analyzed this market in detail covering brands strategy, price band analysis, market drivers along with forecast.

Table of Contents:

  • Pivot
  • Flatfile
    • Model
    • Shipment
    • Retail ASP
    • Online Units
    • Offline Units
    • Flipkart Units
    • Amazon Units
    • Mi.com Units
    • Other Online Units
    • Retail Price band
    • Total Market Value (In million)
    • Online Market Value (In million)
    • Offline Market Value (In million)
    • Specifications

Published Date: June 2023

Global Smartwatch Market Analysis Q1 2023

Overview:

The global smartwatch market continued to contract in Q1 2023, with total shipments falling 1.5% YoY, following an 8% YoY decline in Q4 2022. The market share of Basic smartwatches significantly increased to 34% from 23% driven by rapid growth in the Indian market. Amid the global slowdown in overall smartwatch shipment volumes, affordable products that offer a certain level of performance have generated substantial demand based on their price accessibility. Indian brand Fire-Boltt surpassed Samsung for the first time and reached the second position in the global market. Its shipments increased about 3x compared to the previous year.

Table of Contents:

  • Smartwatch Shipments Trends
    • By Device Type
    • By OEM
    • By Region
    • By Price Band
  • Smartwatch Spec Analysis
    • Operating System
    • Chipset
    • Display Type
  • Major OEM Trends: Apple, Samsung
  • Market Intelligence Tracker

Number of Pages: 27

Published Date: May 2023

Smartwatch Shipment Forecast by Brand Region (2023May Update)

Overview:

The global smartwatch market continued to contract in Q1 2023 following an 8% YoY decline in Q4 2022 while the 121% growth in India's shipments managed to restrict the decline. This was the second consecutive quarter of a YoY decrease in global shipments, which were hit by the seasonally weak demand for products from major players like Apple and Samsung, along with consumer sentiment dampened by global financial pressures.

We began to detect market movements for weakening smartwatch demand outside of India from Q2 2022. We think this is a temporary situation due to weakening consumer sentiment caused by global macro headwinds and higher exchange rate, and OEM clearing its inventories in the market. Now the trend has begun to emerge in earnest from the late 2022, and is expected to affect the market as a whole at least by the first half of 2023.  Nevertheless, the continued strong growth of the Indian market is expected to eventually lead to 6.7% global market growth in 2023.

By region, NAM is expected to perform weakly in 2023 with Apple's sluggish performance, while China is expected to manage flat growth due to active volume push by OEMs such as Imoo and Oppo supported by re-opening in China. Despite some inventory accumulation in the market, Indian OEMs are still aggressive in smartwatch shipments, which is expected to continue the high annual growth of the Indian market in 2023. The European market, which was affected by the Ukraine war, will still need more time to turn to growth, and demand from Latin America and MEA is expected to start rebounding slowly from 2023.

This Excel report provides the smartwatch shipment forecast by key brand and region until 2026.

Published Date: May 2023

Global Smartwatch Shipments by Model Quarterly Tracker, Q1 2018-Q1 2023

Overview:

The global smartwatch market dropped by 2% YoY reaching 32.8 million of quarterly shipments largely due to the poor performance of Apple. Apple’s shipments decreased by 80% YoY however ASP grew by 110% due to the release of the premium Apple Watch Ultra. India was the only region that showed a YoY growth, with good performance of India brands such as Fire Boltt, Noise and boAt.

This report analyses the shipments of smartwatches splitting them on ASPs, pricebands and revenues. It also includes model and specs level analysis with a region split.

Table of Contents:

  • Definition
  • Pivot Table
  • Flat file:
    • Model
    • Shipment
    • Wholesale ASP
    • Retail ASP
    • Wholesale Price band
    • Retail Price band
    • Revenue (In million)
    • Connectivity: Tech, SIM type
    • Operating System
    • CPU/MPU
    • Chipset Company
    • Chipset Model
    • GPS
    • WIFI
    • Bluetooth
    • NFC
    • RAM Capacity (MB)
    • Internal Memory (GB)
    • Battery Capacity (mAh)
    • Display Type
    • Display Size
    • Display Form Factor
    • Pixel Density
    • Touch Screen Type
    • Gyroscope
    • Accelerometer
    • Heart Rate Monitor
    • Ambient
    • Activity Tracking
    • Device Compatibility
    • Social Media Compatibility

Published Date: May 2023

Global Smartwatch Shipments by Model Quarterly Tracker, Q1 2018-Q1 2023

Overview:

The global smartwatch market dropped by 2% YoY reaching 32.8 million of quarterly shipments largely due to the poor performance of Apple. Apple’s shipments decreased by 80% YoY however ASP grew by 110% due to the release of the premium Apple Watch Ultra. India was the only region that showed a YoY growth, with good performance of India brands such as Fire Boltt, Noise and boAt.

This report analyses the shipments of smartwatches splitting them on ASPs, pricebands and revenues. It also includes model and specs level analysis with a region split.

Table of Contents:

  • Definition
  • Pivot Table
  • Flat file:
    • Model
    • Shipment
    • Wholesale ASP
    • Retail ASP
    • Wholesale Price band
    • Retail Price band
    • Revenue (In million)
    • Connectivity: Tech, SIM type
    • Operating System
    • CPU/MPU
    • Chipset Company
    • Chipset Model
    • GPS
    • WIFI
    • Bluetooth
    • NFC
    • RAM Capacity (MB)
    • Internal Memory (GB)
    • Battery Capacity (mAh)
    • Display Type
    • Display Size
    • Display Form Factor
    • Pixel Density
    • Touch Screen Type
    • Gyroscope
    • Accelerometer
    • Heart Rate Monitor
    • Ambient
    • Activity Tracking
    • Device Compatibility
    • Social Media Compatibility

Published Date: May 2023

India Smartwatch Q4 2022 Market Analysis

Overview:

Smartwatch Shipments grew steadily until Q3 2022 but fell 36% QoQ in Q4. Noise has continued to maintain its lead in Q4 and the whole year 2022 as well. The brand has started increasing its SKU count and had the second-highest SKU in Q4 after Fire Boltt. Fire Boltt captured the second spot for the quarter and the year. The brand has continued with its strategy of multiple launches, all under INR 5000 in Q4 2022. INR 1000 – 2000 retail price band saw the highest YoY growth (5.6x). In this report, we have analyzed this market in detail covering brands strategy, price band analysis, market drivers along with forecast.

Table of Contents:

  • Market Overview and TAM (Q4 2021 – Q4 2022)
  • Top 10 Brand’s market share (Q4 2021 – Q4 2022)
  • New Entrants (Q4 2021 – Q4 2022)
  • Price Band Analysis (Q4 2021 – Q4 2022)
  • Brand Share by Retail Price Band (Q4 2022)
  • Best Selling Models – Top 10 (Q4 2022)
  • Average Selling Price Trends (Q4 2021 – Q4 2022)
  • Update on Domestic Manufacturing
  • Forecast till 2025

Number of Pages: 12

Published Date: March 2023

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