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Smartwatch Shipment Forecast by Brand Region (2023August Update)

Overview:

Global smartwatch shipments increased 11% YoY in Q2 2023 after declining in both Q4 2022 and Q1 2023. India’s shipments soared by 70% YoY, serving as the primary driver for the global market’s rebound. China’s market also recorded a modest increase. Besides, a shift in the competitive landscape was evident as Huawei ascended to the second position in terms of global market share.

We began to detect market movements for weakening smartwatch demand outside of India from Q2 2022. We think this is a temporary situation due to weakening consumer sentiment caused by global macro headwinds and higher exchange rate, and OEM clearing its inventories in the market. We expected that these unfavorable market conditions would continue until the first half of 2023, but it succeeded in rebounding with YoY growth starting in the second quarter, showing an earlier recovery than expected. So from 2024, we expect the market will see the steady YoY growth with strong potential in China, rest of Aisa, and emerging markets.

This Excel report provides the smartwatch shipment forecast by key brand and region until 2026.

Published Date: August 2023

Global Smartwatch Market Analysis Q2 2023

Overview:

Global smartwatch shipments increased 11% YoY in Q2 2023, after declining in both Q4 2022 and Q1 2023. India’s shipments soared by 70% YoY, serving as the primary driver for the global market’s rebound. HLOS smartwatch shipments increased YoY after dropping for two consecutive quarters. Within this high-price and high-performance segment, Huawei more than doubled its share to 15%, up from 6% in the year-ago quarter. Basic smartwatches accounted for 39% of the total smartwatch shipments, marking an all-time high. This budget-friendly segment has been witnessing YoY growth for 10 straight quarters, deeply intertwined with the explosive growth of the Indian market

Table of Contents:

  • Smartwatch Shipments Trends
    • By Device Type
    • By OEM
    • By Region
    • By Price Band
  • Smartwatch Spec Analysis
    • Operating System
    • Chipset
    • Display Type
  • Major OEM Trends: Apple Shipments vs Revenue
  • Market Intelligence Tracker

Number of Pages: 26

Published Date: August 2023

Global Smart Devices Shipments Tracker, 2021 Q1 – 2023 Q2

Overview:

This Global Smart Devices market tracker comprises all Wi-Fi-enabled devices used in smart homes along with smart wearables. The overall smart device shipments declined 6% YoY in Q2 2023. The decline was attributed to a decline in markets like Consumer Routers, Set Top Boxes, Laptops, Tablets, Smart Speakers and Smartwatches market. Out of the total segments, over 50% of the market was taken by Set Top Boxes, Consumer Routers, Laptop, Smart TV and Smart Lights. In this report, we have analyzed the smart devices market in detail by segments covering quarterly shipments by brand from Q1 2021 to Q2 2023 along with the key reasons and drivers for growth.

Table of Contents:

  • Definitions
  • Methodology
  • Key Market Drivers by Segment
  • Smart Devices Shipments by Brand (2021 Q1 – 2023 Q2)
    • Cellular CPEs
    • Consumer Routers
    • Enterprise Routers
    • Gaming Consoles
    • Laptops
    • Mesh Wi-Fi
    • Mi-Fi
    • Printers
    • Set-Top Box
    • Smart Speakers
    • Smart TV
    • Smartwatch
    • Streaming Sticks
    • Tablet
    • XR
  • Smart Devices Shipment TAM (2021 Q1 – 2023 Q2)
    • IoT Modules
    • Media Controllers
    • Remote Hubs
    • Security Camera
    • Smart Appliance
    • Smart Kitchen
    • Smart Laundry
    • Smart Light
    • Thermostats
    • Universal Remotes
    • Vehicles
    • Others

Published Date: August 2023

Global Smartwatch Shipments by Model Quarterly Tracker, Q2 2023

Overview:

The global smartwatch market increased by 11.1% YoY reaching 35million of quarterly shipments. This is a turnaround in three quarters after experiencing a YoY decline in the previous two quarters.

While Apple and Samsung saw YoY declines of 10% and 19% respectively, Huawei and India’s top two brands – Noise and Fire Boltt – recorded significant growth. By region, India led the overall global gains as it more than offset declines in North America, Europe and the rest of Asia.

Table of Contents:

  • Definition
  • Pivot Table
  • Flat file:
    • Model
    • Shipment
    • Wholesale ASP
    • Retail ASP
    • Wholesale Price band
    • Retail Price band
    • Revenue (In million)
    • Connectivity: Tech, SIM type
    • Operating System
    • CPU/MPU
    • Chipset Company
    • Chipset Model
    • GPS
    • WIFI
    • Bluetooth
    • NFC
    • RAM Capacity (MB)
    • Internal Memory (GB)
    • Battery Capacity (mAh)
    • Display Type
    • Display Size
    • Display Form Factor
    • Pixel Density
    • Touch Screen Type
    • Gyroscope
    • Accelerometer
    • Heart Rate Monitor
    • Ambient
    • Activity Tracking
    • Device Compatibility
    • Social Media Compatibility

Published Date: August 2023

Global Smartwatch Shipments by Model Quarterly Tracker, Q2 2023

Overview:

The global HLOS smartwatch market increased by 2.3% YoY reaching 16.9million of quarterly shipments. This is a turnaround in three quarters after experiencing a YoY decline in the previous two quarters.

While Apple and Samsung saw YoY declines of 10% and 19% respectively, Garmin recorded significant growth with the new Forerunner series such as Forerunner 265/265S and Forerunner 965. By region, with the launch of Huawei Watch 4 series and the continued popularity of Huawei Watch 3 GT, China has led the growth of the HLOS smartwatch market, while India drove the Basic smartwatch market.

Table of Contents:

  • Definition
  • Pivot Table
  • Flat file:
    • Model
    • Shipment
    • Wholesale ASP
    • Retail ASP
    • Wholesale Price band
    • Retail Price band
    • Revenue (In million)
    • Connectivity: Tech, SIM type
    • Operating System
    • CPU/MPU
    • Chipset Company
    • Chipset Model
    • GPS
    • WIFI
    • Bluetooth
    • NFC
    • RAM Capacity (MB)
    • Internal Memory (GB)
    • Battery Capacity (mAh)
    • Display Type
    • Display Size
    • Display Form Factor
    • Pixel Density
    • Touch Screen Type
    • Gyroscope
    • Accelerometer
    • Heart Rate Monitor
    • Ambient
    • Activity Tracking
    • Device Compatibility
    • Social Media Compatibility

Published Date: Augusts 2023

Global Smart Devices Shipments Tracker, 2021 Q1 – 2023 Q1

Overview:

This Global Smart Devices market tracker comprises all Wi-Fi-enabled devices used in smart homes along with smart wearables. The overall smart device shipments declined 8% YoY in Q1 2023. The decline was attributed to a decline in markets like Set Top Boxes, Laptops, Tablets and Smartwatch market. Out of the total segments, over 50% of the market was taken by Set Top Boxes, Consumer Routers, Laptop, Smart TV and Tablets. In this report, we have analyzed the smart devices market in detail by segments covering quarterly shipments by brand from Q1 2021 to Q1 2023 along with the key reasons and drivers for growth.

Table of Contents:

  • Definitions
  • Methodology
  • Key Market Drivers by Segment
  • Smart Devices Shipments by Brand (2021 Q1 – 2023 Q1)
    • Cellular CPEs
    • Consumer Routers
    • Enterprise Routers
    • Gaming Consoles
    • Laptops
    • Mesh Wi-Fi
    • Mi-Fi
    • Printers
    • Set-Top Box
    • Smart Speakers
    • Smart TV
    • Smartwatch
    • Streaming Sticks
    • Tablet
    • XR
  • Smart Devices Shipment TAM (2021 Q1 – 2023 Q1)
  • IoT Modules
  • Media Controllers
  • Remote Hubs
  • Security Camera
  • Smart Appliance
  • Smart Kitchen
  • Smart Laundry
  • Smart Light
  • Thermostats
  • Universal Remotes
  • Vehicles
  • Others

Published Date: July 2023

India Smartwatch Market Analysis Q1 2023

Overview:

Smartwatch shipments registered 125% YoY growth in Q1 2023. The Indian brands captured 94% share the highest ever. The share of domestic manufacturing rose to 55% in Q1 2023. Fire Boltt captured the top spot with Fire Boltt Talk 3 being the best-selling model for the quarter. Noise and boAt (along with its sub-brands) captured second and third position, respectively. In this report, we have analyzed this market in detail covering brands strategy, price band analysis, market drivers along with forecast.

Table of Contents:

  • Market Overview and TAM (Q1 2022 – Q1 2023)
  • Top 10 Brand’s market share (Q1 2022 – Q1 2023)
  • New Entrants (Q1 2022 – Q1 2023)
  • Price Band Analysis (Q1 2022 – Q1 2023)
  • Brand Share by Retail Price Band (Q1 2023)
  • Best Selling Models – Top 10 (Q1 2023)
  • Average Selling Price Trends (Q1 2022 – Q1 2023)
  • Update on Domestic Manufacturing
  • Forecast till 2025

Number of Pages: 13

Published Date: June 2023

India Smartwatch Shipment by Model Tracker, Q1 2023

Overview:

Smartwatch Shipments grew 225% YoY in Q1 2023. Fire Boltt captured the top spot with 34% market share whereas Noise moved to the second spot with 24% share. The quarter saw the highest numbers of active models at over 350 SKUs with top three brands along with their sub-brands having 137 active models. Sub INR 2000 retail price band smartwatch market captured 40% of the market as brands continue to launch new models at lower prices and intensify competition. In this report, we have analyzed this market in detail covering brands strategy, price band analysis, market drivers along with forecast.

Table of Contents:

  • Pivot
  • Flatfile
    • Model
    • Shipment
    • Retail ASP
    • Online Units
    • Offline Units
    • Flipkart Units
    • Amazon Units
    • Mi.com Units
    • Other Online Units
    • Retail Price band
    • Total Market Value (In million)
    • Online Market Value (In million)
    • Offline Market Value (In million)
    • Specifications

Published Date: June 2023

Global Smartwatch Market Analysis Q1 2023

Overview:

The global smartwatch market continued to contract in Q1 2023, with total shipments falling 1.5% YoY, following an 8% YoY decline in Q4 2022. The market share of Basic smartwatches significantly increased to 34% from 23% driven by rapid growth in the Indian market. Amid the global slowdown in overall smartwatch shipment volumes, affordable products that offer a certain level of performance have generated substantial demand based on their price accessibility. Indian brand Fire-Boltt surpassed Samsung for the first time and reached the second position in the global market. Its shipments increased about 3x compared to the previous year.

Table of Contents:

  • Smartwatch Shipments Trends
    • By Device Type
    • By OEM
    • By Region
    • By Price Band
  • Smartwatch Spec Analysis
    • Operating System
    • Chipset
    • Display Type
  • Major OEM Trends: Apple, Samsung
  • Market Intelligence Tracker

Number of Pages: 27

Published Date: May 2023

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