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Counterpoint Global Secondary Smartphone Market Report H1 2023

Overview:

This Counterpoint Research Global Secondary Smartphone Market PDF Tracker analyses the entire pre-owned and refurbished smartphone market both in global and regional terms. In includes H1 2023 volumes with estimates of H2 2023. This PDF report tracks the volume of refurbished smartphone sales, OEM market share, tech splits (4G/5G) per region and key countries.

This report is an exhaustive collection of qualitative insights into each key market. It gives updates on government policies towards the secondary markets, secondary market company updates and other dynamics affecting these fast-growing markets.

This report is useful for:

  • Refurbished ecosystem players
  • OEMs and Retailers
  • Companies powering device trade-ins and insurance.
  • Smartphone component and accessories players
  • E-commerce companies
  • Sustainability channel players
  • Companies looking to enter the pre-owned markets and any enterprise that wants to understand the global secondary smartphone market

Table of contents:

  • Research Methodology and Context
  • Industry Dynamics and Executive Summary
  • Global Refurbished Smartphone Sales Volumes by Region
  • OEM Market Share
  • Global Average Selling Prices (ASPs)
  • Most Sold Models in Secondary Market by Region, 2023
  • 5G Share
  • Forecast
  • Replacement Rates
  • Refurbished vs New
  • Global Pre-owned-to-Consumption Flow Chart
  • Regional/Key country data and Insights:
  • USA
  • China
  • India
  • Europe
  • LATAM
  • Southeast Asia
  • Japan
  • Africa

No. of pages: 80

Published Date: February 2024

Secondary Smartphone Market Tracker Update H1 2023

Overview:

This Counterpoint Research Global Secondary Smartphone Market Excel Tracker analyses the entire pre-owned and refurbished smartphone market both in global and regional terms. In includes H1 2023 volumes with estimates of H2 2023. The Excel tracks the volume of refurbished smartphone sales, OEM market share, tech splits (4G/5G) per region and key countries.

This report is useful for:

  • Refurbished ecosystem players
  • OEMs and Retailers
  • Companies powering device trade-ins and insurance.
  • Smartphone component and accessories players
  • E-commerce companies
  • Sustainability channel players
  • Companies looking to enter the pre-owned markets and any enterprise that wants to understand the global secondary smartphone market

Table of contents:

  • Preowned to refurbished consumption flow
  • Source break-down
  • Source flat file
  • Consumption chart
  • Consumption pivot
  • Consumption flat file
  • Forecasts and replacement rates
  • Global & US ASPs (average selling prices)

No. of pages: 8

Published Date: February 2024

The US and China Secondary Smartphone Market Report 2023

Overview:

This secondary smartphone report covers an overview of the global sale volumes, the OEM share, and ASPs (average selling prices) per OEM. It gives a trajectory of growth through forecast volumes and replacement rates of smartphones in the US and China. Moreover, we have compared how big the refurbished smartphone market is, in comparison with the new smartphone market in 2022 and 2023.

A regional deep dive will give deeper insights into the secondary smartphone markets in the US and China. This report underlines the factors driving growth in the secondary smartphone market and how the trends are changing in these key economies.

This report is useful for:

  • OEM allied partners
  • Refurbished ecosystem players
  • Other OEMs and Retailers
  • Companies powering device trade-ins and insurance.
  • Smartphone component and accessories players
  • E-commerce companies
  • Sustainability channel players
  • Companies looking to enter the pre-owned markets and any enterprise that wants to understand the supply chain in key regions.

Table of contents:

  • Research Methodology and Context
  • Global Refurbished Smartphone Sales Volumes by Region: 2022 vs. 2023
  • Global OEM share of volumes sold: 2022 vs. 2023
  • Global OEM ASPs in the secondary market: 2019 to 2023
  • Top models being sold in the US and China
  • Volume Forecast: The US and China
  • Replacement rates: The US and China
  • Refurbished sales vs. new smartphone sales: 2022 vs. 2023
  • Regional deep:
    • The US
      • Channel flow
      • Smartphone sales
      • Commentary slides on market dynamics
    • China
      • Channel flow
      • Smartphone sales
      • Commentary slides on market dynamics

Number of Pages (PDF): 35

Publishing Date: December 2023

iPhone’s Dominance in Refurbished Smartphone Market, 2022

Overview:

The refurbished smartphone market is growing globally. Apple, more than any brand is witnessing a spike in demand. This report encapsulates Apple’s performance in the global refurbished smartphone market.  This deck analyses the entire pre-owned and refurbished smartphone market both in global and regional terms for Apple. The value chain for these iPhones is a complicated one which is simplified in this deck. The report gives the volume of pre-owned iPhones and the volumes that go on to be resold as refurbished. It includes sales volumes, geographic share, 5G share, forecast for refurbished iPhones, and an understanding on how the refurbished iPhone market is doing in comparison with the new iPhone markets across regions.

This report is useful for:

  • Apple allied partners
  • Refurbished ecosystem players
  • Other OEMs and Retailers
  • Companies powering device trade-ins and insurance.
  • Smartphone component and accessories players
  • E-commerce companies
  • Sustainability channel players
  • Companies looking to enter the pre-owned markets and any enterprise that wants to understand the global secondary smartphone market.

Table of contents:

  • Research Methodology and Context
  • Executive Summary and industry dynamics
  • Global Pre-owned-to-Refurbished iPhone Consumption Flow
  • Global Refurbished Smartphone Sales Volumes by Region
  • Refurbished iPhone Share in Key Regions’ Total Apple Sales
  • Global Apple 5G Share
  • Global Apple Forecast
  • Sustainability initiatives and growth trajectory for Apple

Number of Pages: 15

Publishing Date: July 2023

Refurbished Smartphone Market Tracker Update, H2 2022

Overview:

This Counterpoint Research Global Refurbished Smartphone Market Excel Tracker analyses the entire pre-owned and refurbished smartphone market both in global and regional terms. The Excel tracks the volume of refurbished smartphone sales, OEM market share, tech splits (4G/5G) per region and key countries.

This report is useful for:

  • Refurbished ecosystem players
  • OEMs and Retailers
  • Companies powering device trade-ins and insurance.
  • Smartphone component and accessories players
  • E-commerce companies
  • Sustainability channel players
  • Companies looking to enter the pre-owned markets and any enterprise that wants to understand the global secondary smartphone market.

Table of contents:

  • Preowned to Refurbished sales flow
  • Source break-down
  • Refurb source flatfile
  • Refurb consumption chart
  • Refurb consumption pivot
  • Refurb consumption flatfile
  • Global & US ASPs

Published Date: April 2023

Global Refurbished Smartphones Report 2022: Market grows by 5% while Apple grows by 16% YoY

Overview:

The refurbished smartphone markets are growing globally. In 2022, some drivers of this growth have matured and now there are new drivers which are pushing growth as well. The demand is high while the industry is pursuing all avenues to increase supply.

This Counterpoint Research report analyses the entire pre-owned and refurbished smartphone market both in global and regional terms. The value chain for these smartphones is a complicated one and this report simplifies the understanding of this chain by giving insights into benefits, pain points and need-gaps. The report tracks the volume of refurbished smartphones sales, OEM market share, ASPs (average selling price) trends, most-sold models. It provides volume forecasts and other market dynamics.

In this edition of the report, we have included additional insights:

  • The role of 5G in the secondary smartphone markets
  • Additional markets where sales have increased: Australia, South Korea, Canada etc.
  • Consumer replacement rates and its effects
  • New business models gaining ground.
  • A forecast of volumes to come.

This report is useful for:

  • Refurbished ecosystem players
  • OEMs and Retailers
  • Companies powering device trade-ins and insurance.
  • Smartphone component and accessories players
  • E-commerce companies
  • Sustainability channel players
  • Companies looking to enter the pre-owned markets and any enterprise that wants to understand the global secondary smartphone market.

Table of contents:

  • Methodology
  • Context and Dynamics of the Industry
  • Executive Summary slide
  • Refurbished sales by region
  • OEM market share
  • Global ASPs
  • Most sold models
  • Growing 5G share.
  • Forecast
  • Replacement rates
  • Refurbished volumes vs. new smartphones
  • New business models gaining ground.
  • Global Pre-owned-to-Consumption Flow Chart
  • Regional deep dive:
    • Channel Flow, 2022
    • Smartphone Sales by OEM, 2018-2022
    • Domestic vs Imported, 2021-2022
    • Market share, 2022
      • Commentary Slides on Market Dynamics
      • USA
      • China
      • India
      • Europe
      • LATAM
      • Southeast Asia
      • Japan
      • Africa
      • Rest of World
      • Appendix.

Number of Pages: 100

Published Date: April 2023

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