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Service: Market Pulse

Monthly Market Pulse: April 2023

Overview:

Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry. 

In the report you will find additional analysis:

  • Comments on the trend of Global Sell-in vs Sell through and inventory
  • Global Market share and comments by OEMs, price bands
  • USA, China, India, Europe Smartphone Market Analysis, and Insights by OEMs and Pricebands
  • Global Hardware Feature Sales Share Analysis by Key Specs – Camera, Display, RAM, NAND
  • Top 5 Models sales share by Pricebands

Insights on the global smartphone market in April 2023:

Global smartphone sell-through and sell-in declined MoM in April 2023 to reach the lowest monthly levels in 2023 as the promotional season ended in the US, Japan which was partially offset by continuance of sale seasons in MEA and AP Others.

Among key OEMs, Samsung declined MoM in April as sales of its Galaxy S23 series declined, Apple declined due to seasonal weakness in premium demand across all its key markets, while Xiaomi grew MoM led by its new launches.

Within pricebands, the lower segments (<$200) gained share in April, behind promotional season growth in MEA, AP Others and LATAM. Premium segment (≥$600) lost share in April as launch demand for the Galaxy S23 series petered out amidst the seasonal weakness in premium demand.

Table of Contents:

  • Global Sell-in vs Sell through
  • Global Smartphone Market Analysis: Market Share by OEMs, Price band
  • USA, China, India, Europe Smartphone Market Analysis, and insights
  • Global Hardware Feature Analysis: Key Specs – Camera, Display, RAM, NAND
  • Global Hit Models

Number of Pages: 44

Publication Date: May 2023

Market Pulse OEM Sales April 2023

Overview:

Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry. 

Excel report with data on global and regional handset market sell-through by OEMs.

Monthly data breakdowns by:

  • Handset sales
  • Smartphone sales
  • Global and by key region: China, US, India, Europe, and Others (Can be customized to add more regions)
  • 25+ OEMs, >90% of Sales Coverage

Table of Contents:

  • Global Handset, Smartphone Sales by OEMs
  • China Handset, Smartphone Sales by OEMs
  • USA Handset, Smartphone Sales by OEMs
  • India Handset, Smartphone Sales by OEMs
  • Europe Handset, Smartphone Sales by OEMs
  • Others Handset, Smartphone Sales by OEMs

Publication Date: May 2023

Premium Market Pulse 2023 March (PPT slides)

Overview:

  • This report contains the monthly smartphone market share and top 10 sales volume for a total of 7 regions, including 4 regions (USA, China India, and Europe) included in the Market Pulse.
  • In March 2023, the global smartphone market slightly increased compared to the previous month. However, China and Europe smartphone market showed both YoY and MoM contraction.
  • In the case of Apple, sales fell both YoY and MoM, and its global market share fell below 20%.
  • Most Chinese smartphone brands saw their sales decline YoY and MoM due to sluggish performance in overseas markets along with the stagnation of the domestic market.

Number of Pages: 51

Published Date: May 2023

Monthly Market Pulse: March 2023

Table of Contents:

  • Global Sell-in vs Sell through
  • Global Smartphone Market Analysis: Market Share by OEMs, Price band
  • USA, China, India, Europe Smartphone Market Analysis, and insights
  • Global Hardware Feature Analysis: Key Specs – Camera, Display, RAM, NAND
  • Global Hit Models

Insights on the global smartphone market in March 2023:

  • Smartphone sales and shipments grow MoM in March; Both decline YoY in Q1 ’23, to lowest Q1 volumes since 2014;
  • Samsung gains share in March behind first full month of sales of Galaxy S23 series; Apple reaches its highest Q1 sales share ever in Q1 ‘23;
  • Premium segment maintains share, $600-$799 grows led by the Galaxy S23; sub-$100 gains share.

Number of Pages: 44

Publication Date: May 2023

Market Pulse Flagship Sale March 2023

Overview:

Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry. 

This monthly excel report sets out to size the market by 200+ key models across 11 OEMs including all the key OEMs.

Publication Date: May 2023

Premium Market Pulse 2023 February (PPT slides)

Overview:

The global smartphone market decreased compared to the previous month in February 2023.

In the case of Samsung, the sales increased MoM thanks to the Galaxy S23 series announced in mid-February.

Number of Pages: 51

Published Date: April 2023

Market Pulse Flagship Model February 2023

Overview:

Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry. 

This monthly excel report sets out to size the market by 200+ key models across 11 OEMs including all the key OEMs.

Published Date: March 2023

Market Pulse OEM Sales February 2023

Overview:

Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry. 

This monthly excel report sets out to size the market by 25+ OEMs across, Global, China, USA, India, and Europe. The OEMs together cover over 90% of Global market and over 95% of markets in China, USA, India and Europe.

Table of Contents:

  • Global Handset, Smartphone Sales by OEMs
  • China Handset, Smartphone Sales by OEMs
  • USA Handset, Smartphone Sales by OEMs
  • India Handset, Smartphone Sales by OEMs
  • Europe Handset, Smartphone Sales by OEMs
  • Others Handset, Smartphone Sales by OEMs

Published Date: March 2023

Premium Market Pulse 2023 January (PPT slides)

Overview:

The global smartphone market decreased compared to the previous month in January 2023.

However, thanks to Chinese government’s easing of the zero-COVID policy, the Chinese smartphone market increased 41% MoM.

Number of Pages: 51

Published Date: March 2023

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