Overview:
Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry.
This monthly excel report sets out to size the market by 200+ key models across 11 OEMs including all the key OEMs.
Published Date: March 2022
Overview:
Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry.
This monthly excel report sets out to size the market by 25+ OEMs across, Global, China, USA, India, and Europe. The OEMs together cover over 90% of Global market and over 95% of markets in China, USA, and India.
Table of Contents:
- Global Handset, Smartphone Sales by OEMs
- China Handset, Smartphone Sales by OEMs
- USA Handset, Smartphone Sales by OEMs
- India Handset, Smartphone Sales by OEMs
- Europe Handset, Smartphone Sales by OEMs
- Others Handset, Smartphone Sales by OEMs
Published Date: March 2022
Overview:
Global smartphone sales in January were 113.3 million units, down 7.4% MoM and 7.1% YoY.
APAC (excluding China and India) showed a double-digit drop YoY.
Number of Pages: 51
Published Date: March 2022
Ovevriew:
Smartphone Market declines in January due to seasonality and resurgence of COVID
- The Global Handset market sales and shipments both declined in January 2022. January is usually a low season for the smartphone market. Added to this, was also the effect of the rising COVID-19 wave (Omicron variant) in India and Southeast Asia, which further dampened demand. China was the only major market to register MoM growth driven by Lunar new year sales, but this was not able to offset the decline in other markets
Apple holds top spot in January, Samsung declines. Vivo becomes #1 in China
- Despite a 15% MoM decline in sales post the yearend holiday season demand, Apple continued to be the #1 OEM Globally in January
- Samsung lost share in January due to a mix of factors, including seasonality post the holiday season, the slowdown in several of its core markets like India, SEA due to COVID resurgence and consumers holding on to their devices in the flagship segment anticipating the launch of the S22 series in February.
Premium segment loses ground in January, US$200-US$299 gains
- The share of US$600 and above price segment declined as demand for premium devices slowed down post the year end holiday season sales. The demand for iPhone 13 series slowed after the initial months of sales. Samsung also slowed down, as consumers held on to their devices, waiting for the S22 series to launch in February. This led to Samsung losing share in the US$800 and above price segment.
- The share of US$200 to US$299 price band increased in January. HONOR, Xiaomi gained share. The gains were a direct impact of Lunar new year sales promotions in China.
Table of Contents:
- Global Sell-in vs Sell through
- Global Smartphone Market Analysis: Market Share by OEMs, Price band
- USA, China, India, Europe Smartphone Market Analysis and insights
- Global Hardware Feature Analysis: Key Specs – Camera, Display, RAM, NAND
- Global Hit Models
Number of Pages: 41
Published Date: March 2022
Overview:
Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry.
This monthly excel report sets out to size the market by 200+ key models across 11 OEMs including all the key OEMs.
Published Date: March 2022
Overview:
Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry.
This monthly excel report sets out to size the market by 25+ OEMs across, Global, China, USA, India, and Europe. The OEMs together cover over 90% of Global market and over 95% of markets in China, USA, and India.
Table of Contents:
- Global Handset, Smartphone Sales by OEMs
- China Handset, Smartphone Sales by OEMs
- USA Handset, Smartphone Sales by OEMs
- India Handset, Smartphone Sales by OEMs
- Europe Handset, Smartphone Sales by OEMs
- Others Handset, Smartphone Sales by OEMs
Published Date: March 2022
Overview:
Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry.
This monthly excel report sets out to size the market by 200+ key models across 11 OEMs including all the key OEMs.
Published Date: February 2022
Overview:
Counterpoint Research’s Market Pulse is a monthly service analysing the Global Handset Market Sell Through Landscape by OEMs, Regions, Models, specifications, and latest developments giving a holistic view of the industry.
This monthly excel report sets out to size the market by 25+ OEMs across, Global, China, USA, and India. The OEMs together cover over 90% of Global market and over 95% of markets in China, USA, and India.
Table of Contents:
- Global Handset, Smartphone Sales by OEMs
- China Handset, Smartphone Sales by OEMs
- USA Handset, Smartphone Sales by OEMs
- India Handset, Smartphone Sales by OEMs
- Others Handset, Smartphone Sales by OEMs
Published Date: February 2022
Overview:
- Demand and supply both improves in December
- The Global smartphone supply and demand both improved in December. Overall, Shipments increased in December, as supply improved, and OEMs built inventory for the year-end sales.
- Sales also grew across USA, LATAM, Europe, MEA and SEA driven by the strong holiday season. US grew the most driven by strong demand and improved supply of Apple. India remained flat MoM but grew YoY driven by year-end sales.
- China was the only key market to register MoM decline, as sales normalized following the singles day in November. The slow demand in China has led to some inventory build-up in in the market.
- Apple becomes #1 OEM for Q4 2021; Motorola and realme reach record sales in December
- Apple continued to be the #1 OEM in December for the third consecutive month and became the #1 OEM for Q4 2021. Apple’s sales grew across all regions driven by holiday season demand and improved supply. Apple also sold the highest number of iPhones globally in a single year since its inception.
- Motorola's sales grew 15% MoM and 50% YoY to cross 5 million units of monthly sales for the first time ever. Motorola has been gaining through 2021, benefiting from LG’s decline in the US, continued solid performance in LATAM and expansion in other markets.
- Realme sales grew 14% MoM, reaching its highest ever sales in December. It became the #3 OEM in India in Q4 2021 for the first time. Within Europe as well, the affordable 5G strategy has started to pay off as it became the 5th largest smartphone brand in the region in Q4 2021.
- Premium segment captures over one-fourth of Global Smartphone Sales
- The premium segment share increased in December, with >US$600 price-bands capturing over one fourth of the global smartphone sales. This was driven by Apple, which captured over 80% of the price segment. The iPhone 13 series has been the best-selling model family globally in every month since its September launch.
- Samsung also held share in the segment as sales for S21 and Z series increased driven by the promotion season. However, the growth was held back because of shortages. The Galaxy S21 series will ramp down leading up to the launch of the Galaxy S21 FE in mid-January and the upcoming launch of the Galaxy S22 series.
Key Takeaways:
- Global Mobile Handset Market Analysis
- Country-Level Smartphone Market Analysis
- Global Hardware Feature Analysis
- Global Hit Model Analysis
Number of Pages: 41
Published Date: February 2022