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Consumer IoT Intelligence Tracker February 2024 Edition

Overview

The Consumer IoT (CIoT) Tracker gives the Counterpoint perspective on a curated collection of recent news and other articles pertaining to the CIoT ecosystem, including Smartwatches, TWS, Tablet, Neckbands, Smart TVs, XR, and Other Smart Home Devices. It gives readers an idea of the current state of affairs in the sector and potential ramifications, helping connect the dots.

Table of Contents

  • Key Ecosystem Developments
  • Other Ecosystem Developments
  • New Launches
  • Analyst Perspective
  • Special Edition
  • Consumer IoT Overview
  • Contacts

Number of pages: 25

Published Date: March 2024

Europe’s competitive landscape – Tough going outside the top three

Overview

Europe’s smartphone market has become less and less competitive over recent years. The top three of Samsung, Apple and Xiaomi have become stronger, while the “new” entrants like OPPO, realme and vivo that were hoping to capitalize on Huawei’s exit have not seen the success they had hoped for.

In this report, we examine why the top three OEMs in Europe have steadily gained share over recent years, why others have struggled, and whether there is any hope for a reignited competitive landscape in the region in the near future.

Table of Contents

  • Europe smartphone competition summary
  • The Top 3
  • Competition across price points
  • Vendor analysis
  • Conclusion

Number of Pages: 18

Publication Date: March 2024

Tech Earnings Roundup, Q4 2023 – US Internet

 Overview:

The Q4 2023 tech earnings season continued a positive trend from the previous quarter, as macroeconomic fundamentals improved further, while tech spending, especially on AI, accelerated.

The excitement around AI reached a fever pitch, as consumer-facing AI tools such as OpenAI’s ChatGPT and Microsoft’s Copilot matured significantly over the course of the quarter, with almost all tech companies expected to be working on their AI roadmaps.

In this report, we discuss the key takeaways from large US internet companies’ Q4 2023 earnings, with a particular focus on advertising and cloud, which both happen to be segments that dipped materially during 2023 but found strong momentum heading into 2024.

Table of Contents

  • Introduction
  • Advertising – Encouraging trends overall, with AI adding to gains
  • Cloud – Success all around, AWS & Google turning the corner

 Number of Pages: 7

Publication Date: March 2024

LATAM Market Q4 2023 Highlights

Overview:

LATAM smartphone shipments grew 4.2% YoY in Q4 2023. This is the region’s second consecutive quarterly rise following a double-digit percentage decline during H1 2023.  LATAM smartphone shipments fell 3.6% YoY in 2023 as consumer purchasing power was weakened by the economic crisis. This was the biggest drop since 2020 and higher than the previous forecast. The aggressive competition from Chinese brands was unable to offset the decline.

This report analyzes which brands are winning and which are losing in this growing market. How smartphone price segments have evolved and the OS technology contribution to it. Brazil and Mexico are the most important markets in the region. This report takes a closer look at them. We forecast a 3.3% increase in the 2024 smartphone. The report analyzes the macroeconomy and what countries are driving the growth.

Table of Contents:

  • LATAM: At a Glance
  • LATAM Handset Shipments Quarterly 2018-2024
  • LATAM Smartphone TAM by Country 2022 to 2024
  • 4G vs 5G Smartphone Forecast 2020-2025
  • Argentina’s Economic Expectations 
  • Smartphone OEM Quarterly Market Share Q3 2020 – Q3 2023
  • Smartphone OEM Market Share by Country Q3 2023
  • Q3 2023 Smartphone Price Band Analysis
  • Android Price Band Market Share
  • 4G and 5G Model Performance Q4 2023
  • Brazil – Brand and Price Band Performance in Q3 2023
  • Mexico – Brand and Price Band Performance in Q3 2023

Number of Pages: 15

Publication Date: March 2024

India Quarterly Handset Outlook – February 2024

Overview:

India’s smartphone shipments remained flat at 151.8  million units in 2023. The market’s performance in Q4 was better than our expectations and the market ended up shipping 39 million units registering 24% YoY growth. Growth in premium segment, 5G upgrades and better than expected festive season aided this growth. As per our latest forecast, the last quarter (October-December) exited the market with healthy inventory levels compared to last year, setting the right tone for growth for next year.  We believe the market will grow by 6% YoY next year driven by premiumization, diffusion of 5G in lower price bands and better macroeconomic conditions.

We believe India smartphone market will be on growth trajectory this year and will experience 6% YoY growth. Consumer sentiments are improving and we expect Government to infuse money in economy due to elections this year. Also 2021 was record breaking year for India smartphone market which led to significant growth in install base as well which we believe will be due for upgrade this year.

In this report you will find India smartphone shipments forecast by:

  • India handset brand wise volumes  till 2025
  • India Smartphone brand wise volumes till 2025
  • India Feature phone brand wise volumes till 2025
  • India Smartphone Volume By Tech (4G and 5G split)
  • India Smartphone volume By Price-Band
  • India smartphone volume By Channel (Online & Offline)

Publication Date: March, 2024

MEA Smartphone Market Report, Q4 2023

Overview:

MEA smartphone shipments increased 30% YoY and 9% QoQ in Q4 2023. The MEA market continues to outperform all other regions during the quarter, due to an improvement in consumer sentiments, decreasing inflation and stabilizing local currencies. Vendors capitalized on better fundamentals and successfully executed multiple sales events and hefty discounts towards the end of the year.

Table of Contents:

  • Macroeconomic Overview
  • Market Overview
  • The MEA Smartphone Market’s Competitive Landscape
  • 5G Analysis
  • OEM Analysis
  • Country Level Analysis
  • Forecast
  • Key Takeaways

Number of Pages: 54

Published Date: March 2024

Retrieval Augmented Generation Fuels Surge in Enterprise-level Chatbots

Overview:

Retrieval Augmented Generation (RAG) is favored in enterprise chatbots for its ability to integrate company-specific data, enhancing AI grounding. This approach has transformative potential across various sectors like customer support, business intelligence, and research, offering a competitive edge. RAG’s impact is particularly notable in e-commerce, finance, law, and education, driving innovation and operational efficiency. However, deploying RAG requires careful navigation of privacy concerns, ensuring compliance with regulations while maintaining user trust and personalized experiences for enhanced customer interaction. The report explores RAG’s application in enterprises, highlighting its significance and challenges. 

Table of Contents:

  • Quick Overview of RAG
  • Section 1: Background
  • Section 2: The Shortcomings of Off-the-shelf LLMs
  • Section 3: Three Key Approaches for Mitigation
    • Fine-tuning
    • Prompt Engineering
    • Retrieval Augmented Generation (RAG)
    • Comparative Analysis
  • Section 4: RAG Architecture Diagram
  • Section 5: Major RAG Technology Providers
    • NVIDIA: Accelerating RAG Inference with “NeMo Retriever”
    • Google: Leveraging its Google Cloud Database
    • ChatGPT: Two New Embedding Models for RAG
    • Pinecone: High-performance Vector Search for Data Retrieval
    • AI21labs: RAG Engine as “All-in-one” Solution
    • Microsoft: Multiple Advancements of RAG
    • Amazon: RAG-enabled Amazon Bedrock in AWS
  • Section 6: Top RAG Use Cases in Enterprises
    • Case Study 1: Generali’s Q&A Chatbot, Customer Support, Insurance Industry
    • Case Study 2: Shopify’s Conversational Agent for External Merchant, Business Intelligence, E-commerce Industry
    • Case Study 3: Casetext’s Content Creation System, Research Studies, Legal Industry
  • Section 7: Current Challenges and Limitations
  • Section 8: Conclusion

Number of Pages: 19

Publication Date: March 2024

5G Intelligence Tracker – February 2024 Edition

Overview:

The 5G Intelligence Tracker gives the Counterpoint perspective on a curated collection of recent news and other articles on the 5G ecosystem (MNOs, module players, network infrastructure, OEMs, service providers, and more) for competitive and market intelligence. Each month, the tracker’s leading experts provide a comprehensive overview of the current state of affairs in the ecosystem and potential ramifications, helping connect the dots.

Table of Contents:

  • Key Ecosystem Developments
  • Other Important Developments
  • Research Snapshot of the Month
    • Report:
      • Analyzing The Role of AI/ML In 5G Advanced
      • 5G SA Core Tracker, January 2024
    • PRs, Blogs, and LinkedIn Posts:
      • Operator Transitions to 5G SA Core Decline YoY in 2023
      • Huawei Zero Bit, Zero Watt Delivers Energy Savings And Increased Performance
      • LeapFrog Semiconductor develops RISC-V based AI-enhanced DSP for Wireless Infrastructure
  • Service Offerings for Emerging Tech Opportunities – 5G
  • Contacts

No. of Pages: 17

Published Date: March 2024

OPPO Foldable Phone Hinge Evolution

Overview:

The hinge is one of the most important parts of the foldable smartphone, constituting up to 18% of its hardware bill of materials (BOM) cost. This component’s design significantly impacts the thinness of the smartphone when folded. This report uses OPPO’s foldable products as an example to analyze how the foldable’s hinge design has evolved over the past three years.

Table of Contents:

  1. Analyses of Hinge Design Development
  2. Cost of Hinge
  3. Improvements in future

Number of Pages: 9

Published Date: March 2024

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