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Service: Market Outlook

Long Term Handset TAM Forecast: Q4 2020

Overview:

Counterpoint's Long Term TAM Forecast provides a comprehensive long-term Outlook of the handset Industry. This report provides high level market sizing for over 100 countries globally. For five regions and 47 countries we provide additional detail by air interface technology type and 8 price bands. This report is useful for OEMs, Suppliers, Channel partners in ascertaining the future potential of the market.

Table of Contents:

  • TAM Forecast
  • Track Changes
  • Tech Forecast – Charts
  • Tech Forecast – Pivot
  • Price Band Forecast – Pivot
  • Price Band Forecast – Charts
  • Flatfile
  • Assumptions
  • Contacts

Author: Ankit Malhotra
Publishing Date: March 2021

Mobile Handset Forecast by Region (Long Term) Mar 2021

Overview: 
The global smartphone market in 2020 declined by 10% YoY, showing shipments of 1,331 m units. A strong 4Q 2020 continued the revival and gave indications of a strong full-year rebound in 2021. In 2021, we are forecasting a growth of 11% YoY for the global smartphone market, reaching 1,480 million units. Major factors leading the smartphone market in 2021 are the global spread of 5G devices, the shift in demand to 2021 for smartphones that had been reduced due to the COVID-19 pandemic, and the increase in demand for smartphones due to the recovery of the global economy along with Feature phone users' smartphone conversion inflow. 

Published Date: March 2021

Long Term Handset TAM Forecast: Q3 2020

Overview:

Counterpoint's Long Term TAM Forecast provides a long term Outlook of the handset Industry. This report covers TAM Forecast by Volume from 2014-2025 of 104 countries. We've deep-dived into 5 broad regions and 47 countries by tech and price band. This report is useful for OEMs, Suppliers, Channel partners in ascertaining the future potential of the market.

Table of Contents

  • TAM Forecast
  • Tech Forecast
  • Price Bands Forecast
  • Flatfile
  • Pivot
  • Assumptions
  • Contacts

Author: Ankit Malhotra
Publishing Date: January 2021

Mobile Handset Forecast by Region (Long Term) Q3 2020

Overview:

Counterpoint’s Market Outlook provides short and long-range forecasts of the total addressable market size by volume for smartphones and feature phones by region. In this report, we forecast vendor-level shares from 2015 – 2024 for 35 key brands in all the regions. The basis for the forecast is the actual performance achieved by the various handset vendors until Q3 2020 with intelligence-led predictions for the early part of the forecast and then extending to 2024. The forecast also includes actual and estimated shipment of 5G smartphones by OEM in every region.

Table of Contents:   

  • Pivot
  • Tech Pivot
  • Global
  • NAM
  • LATAM
  • Europe
  • MEA
  • Asia Pacific
    • China
    • India
    • Japan
    • Korea
    • AP Others
  • Flatfile
  • Pivot for Flatfile
  • Analysis
  • Definitions
  • Contacts

Author: Abhilash Kumar

Published Date: December 2020

Mobile Handset Forecast by Region (Long Term) Q2 2020

Overview:

Counterpoint’s Market Outlook provides short and long-range forecasts of the total addressable market size by volume for smartphones and feature phones by region. In this report, we forecast vendor-level shares from 2015 – 2024 for 35 key brands in all the regions. The basis for the forecast is the actual performance achieved by the various handset vendors until Q2 2020 with intelligence-led predictions for the early part of the forecast and then extending to 2024. The forecast also includes actual and estimated shipment of 5G smartphones by OEM in every region.

Table of Contents:   

  • Pivot
  • Tech Pivot
  • Global
  • NAM
  • LATAM
  • Europe
  • MEA
  • Asia Pacific
    • China
    • India
    • Japan
    • Korea
    • AP Others
  • Flatfile
  • Pivot for Flatfile
  • Analysis
  • Definitions
  • Contacts

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Author: Shobhit Srivastava
Published Date: September 2020

COVID19 Update – Mobile Handset Shipment Forecast by Region April 2020 / Future Action on Market Outlook

Overview:

This report is part of our effort to keep our client updated on the COVID-19 pandemic situation around the world and its effect on mobile devices shipments. This update is based on the response of various countries/regions with Q1 2020 actual numbers. We have included a tab for tracking the changes from our last devices forecast.

Counterpoint’s Market Outlook provides short and long-range forecasts of the total addressable market size by volume for smartphones and feature phones by region. In this report, we forecast vendor-level shares from 2015 – 2024 for 35 key brands in all the regions. The basis for the forecast is the actual performance achieved by the various handset vendors until Q4 2019 with intelligence-led predictions for the early part of the forecast and then extending to 2024.

Table of Contents:   

  • Pivot
  • Global
  • NAM
  • LATAM
  • Europe
  • MEA
  • Asia Pacific
    • China
    • India
    • Japan
    • Korea
    • AP Others
  • Analysis & Assumptions
  • Definitions
  • Contacts

Author: Parv Sharma
Published Date: June 2020

COVID-19 Update – Mobile Handset Shipment Forecast by Region April 2020

Overview:

This report is part of our effort to keep our client updated on the COVID-19 pandemic situation around the world and its effect on mobile devices shipments. This update is based on the response of various countries/regions until April 30th and its repercussions on the market. We have included a tab for tracking the changes from our last devices forecast on March 26th.

Counterpoint’s Market Outlook provides short and long-range forecasts of the total addressable market size by volume for smartphones and feature phones by region. In this report, we forecast vendor-level shares from 2015 – 2024 for 35 key brands in all the regions. The basis for the forecast is the actual performance achieved by the various handset vendors until Q4 2019 with intelligence-led predictions for the early part of the forecast and then extending to 2024.

Table of Contents:    

  • Pivot
  • Global
  • NAM
  • LATAM
  • Europe
  • MEA
  • Asia Pacific
    • China
    • India
    • Japan
    • Korea
    • AP Others
  • Analysis & Assumptions
  • Definitions
  • Contacts

Author: Shobhit Srivastava
Published Date: April 2020

MOBILE DEVICES OUTLOOK – Q4 2019 (Vendor Shipment Forecast)

Overview:

Counterpoint’s Market Outlook provides short and long-range forecasts of the total addressable market size in both volume and value. In this report, we forecast vendor-level shares, by quarter for Q1 2011 to Q4 2021. The basis for the forecast is the actual performance achieved by the various handset vendors until Q4 2019. 

Table of Contents:

  • Pivot Table – Region
  • Pivot Table – Tech
  • Interactive Charts
  • Smartphone Volume by Vendor
  • Smartphone Volume by – Regional
  • Smartphone Value By Vendor
  • Handset Volume By Vendor – Tech
  • Handset Volume By Vendor
  • Handset Volume By Vendor – Regional
  • Handset Value by Vendor
  • Feature Phone Volume By Vendor
  • Feature Phone Volume By Vendor – Regional
  • Feature Phone Value by Vendor
  • Assumptions
  • Definitions
  • Contacts

Number of Pages: 17
Author: Shobhit Srivastava
Published Date: March 2020

MOBILE DEVICES OUTLOOK – Q4 2019 (Vendor Shipment Forecast)

Overview:

Counterpoint’s Market Outlook provides short- and long-range forecasts of the total addressable market size in both volume and value. In this report, we forecast vendor-level shares, by quarter for Q1 2011 to Q4 2021. The basis for the forecast is the actual performance achieved by the various handset vendors until Q4 2019. 

Table of Contents:

  • Pivot Table – Region
  • Pivot Table – Tech
  • Interactive Charts
  • Smartphone Volume by Vendor
  • Smartphone Volume by – Regional
  • Smartphone Value By Vendor
  • Handset Volume By Vendor – Tech
  • Handset Volume By Vendor
  • Handset Volume By Vendor – Regional
  • Handset Value by Vendor
  • Feature Phone Volume By Vendor
  • Feature Phone Volume By Vendor – Regional
  • Feature Phone Value by Vendor
  • Assumptions
  • Definitions

Number of Pages: 17
Author: Shobhit Srivastava
Published Date: March 2020

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