Overview:
The India smartphone market declined 2% YoY but grew 37% MoM in Sep 2023 driven by driven by the imminent Festive season sale led by e-commerce platforms Amazon and Flipkart. The online shipments share also increased to 58%, OEMs focused on launching new devices and kept filling in channels to prepare for the festive season ahead. Samsung led the India smartphone market with 19% share in Sep 2023 driven by A series and M series success and aggressive push in offline through better incentives and price parity across channels. Samsung was followed by Xiaomi which is pushing to provide 5G technology in budget segment through its Redmi 12 series.
In this report you will find India shipments by:
- By brand (20+) and model (700+)
- Online and Offline shipments
- Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
- Specifications (100+)
- Display Size
- Network technology
- Operating system
- Battery capacity
- Number of cameras
- And more than 95 other key specifications
Published Date: November 2023
Overview:
India’s smartphone shipments grew by 1% YoY in August-23 as OEMS started filling in channel for festive season sale. Rajasthan tender and affordable 5G launches also drove shipments during the month especially in lower price segment. Xiaomi regained top position with 19% market share driven by strong sales of Redmi 12 series . India smartphone market is expected to show high growth in the coming months as India enters the festive season. According to our estimates, the Indian smartphone sales is expected to grow 7% YoY in the Diwali festive season.
In this report you will find India shipments by:
- By brand (20+) and model (700+)
- Online and Offline shipments
- Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
- Specifications (100+)
- Display Size
- Network technology
- Operating system
- Battery capacity
- Number of cameras
- And more than 95 other key specifications
Publication Date: September 2023
Overview:
The India smartphone market grew 3% YoY and 5% MoM in July 2023, driven by sales on online and offline platforms aimed at reducing inventory, offline channels were central to this expansion. vivo emerged as the top brand in July 2023 followed by Samsung, vivo captured 18% share, driven by the mid-segment Y-series and T-series models. Premiumization trend persisted, with the premium segment (>INR30k) experiencing a 137% YoY growth. The launch of new models increased during the month as the market gears up for the festive season.
In this report you will find India shipments by:
- By brand (20+) and model (700+)
- Online and Offline shipments
- Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
- Specifications (100+)
- Display Size
- Network technology
- Operating system
- Battery capacity
- Number of cameras
- And more than 95 other key specifications
Publication Date: September 2023
Author: Shubham Nimkar
Overview:
India's smartphone shipments grew by 10% YoY in June-23 and perform better than expected as there was an improvement in macro indicators, reduced inflation improved consumer spending. Samsung continued to lead the market with an 18% share in June-23, primarily due to its omnichannel presence. We are witnessing demand recovery as brands were able to clear existing inventory through multiple sales and promotions.
In this report you will find India shipments by:
- By brand (20+) and model (700+)
- Online and Offline shipments
- Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
- Specifications (100+)
- Display Size
- Network technology
- Operating system
- Battery capacity
- Number of cameras
- And more than 95 other key specifications
Publication Date: August 2023
Overview:
India’s smartphone market declined by 4% YoY in May 2023. The persisting macroeconomic challenges have been affecting consumer demand negatively, brands resort to various sales strategies across different channels to clear their existing inventory.
Samsung continue to lead the market with 19% share because of its omnichannel presence. Xiaomi share was at 16% as it refreshed its A-series portfolio with Redmi A2 and A2+ which is in high demand in online as well as offline channels.
Online shipment share decreased to 44% in May 2023, those brands which were online focused are now also inclining towards offline segment.
Table of Contents:
- By brand (20+) and model (700+)
- Online and Offline shipments
- Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
- Specifications (100+)
- Display Size
- Network technology
- Operating system
- Battery capacity
- Number of cameras
- And more than 95 other key specifications
Published Date: June 2023
Overview:
India’s smartphone market declined by 24% YoY in Mar 2023. Q1 2023 ended on a slow note there wasn’t much respite for the brands as the macroeconomic and inventory issues continued to be a problem.
Samsung led the market with 18% share. Xiaomi recovered and regained the second place with 16% share. vivo was at the third spot followed by OPPO.
The online market stood at 43% in Mar 2022. Flipkart dominated the online segment capturing 58% of shipments. There were more sale promotion activities hosted by e-commerce websites and e-stores on account of the Holi festival compared to the previous year.
In this report you will find India shipments by:
- By brand (20+) and model (700+)
- Online and Offline shipments
- Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
- Specifications (100+)
- Display Size
- Network technology
- Operating system
- Battery capacity
- Number of cameras
- And more than 95 other key specifications
Publication Date: May 2023
Overview:
India’s smartphone market declined by 25% YoY in Feb 2023 owing to slower demand post Republic day sale. Also, OEMs are focussing on clearing out existing inventory instead of filling in channels with new models inventory.
The online market stood at 42% in Feb 2022 with Flipkart as the best online platform. As predicted earlier, we are witnessing offline channels share increasing driven by increasing focus of brands on offline expansion. Poco also entered offline space in Feb 2023.
Samsung led the market with 21% share, followed by vivo with 18%. Xiaomi dropped to the 3rd spot with 15% share.
In this report you will find India shipments by:
- By brand (20+) and model (700+)
- Online and Offline shipments
- Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
- Specifications (100+)
- Display Size
- Network technology
- Operating system
- Battery capacity
- Number of cameras
- And more than 95 other key specifications
Publication Date: March 2023
Overview:
India's smartphone market declined 7% YoY in Jan 2023 due to high inventory built up in channels. Currently, according to our preliminary estimates, the smartphone market is still sitting on 8 weeks of inventory. Online market share reached 46% in Jan 2023 driven by Republic Day sale across major platforms.
Samsung led the market with a 21% share during the month. Xiaomi captured the second spot with 17% share and vivo captured the third spot with 16% share.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Overview:
India smartphone market declined 25% YoY in Dec 2022 due to a decline in consumer demand impacting smartphone shipments. Currently, according to our preliminary estimates, the smartphone market is sitting on more than 8 weeks of inventory.
This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.
Publication Date: January 2023
