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Global Top 100 Handset and Smartphone Brands – November 2020

Overview:

This is a short report that shows the top 100 brands of global handsets and smartphones each month with their sell-through numbers. This data is divided by region(Global, USA, China and others)



In November 2020, sell through demand improved compared to last month in regions like US and China as the shopping season began.

Apple captured over one-fifth of the global smartphone market as its sales increased 55% month on month and 20% year on year, driven by the new iPhone 12 series. Samsung's market share declined to 19% in November as sales declined 3% year-on-year and 5% month-on-month. Xiaomi held its market share, however, sales for Xiaomi declined 2% month-on-month.  

The report is provided in an Excel file. The main data sources are worldwide distributors and channel partners, as well as public data sources available to Counterpoint. Please enquire for more information.

Author: Minsoo Kang

Published Date: December 2020

North America Online-Offline Monthly Channel Tracker-November 2020

Overview:

This report provides the sell-through of mobile handsets in the North American market from January 2019 till November 2020. The data provides a monthly split according to country, price band, device type and sales channels.

The US sales channels include postpaid (Verizon, AT&T, T-Mobile, Sprint), prepaid (Verizon Prepaid, Cricket, Metro by T-Mobile, Boost), National retail (Walmart, Best-Buy, Target, Costco, B&H, Fry's, Sam's Club), online only (Amazon, Newegg), and OEM channels (Apple, Samsung). Each channel is further divided up by online and offline sales.

The Canada sales channels include Rogers, Telus, Bell, Fido, Koodo, Virgin, Freedom, Videotron, Best-Buy, Walmart, OEM and others.

Table of Contents:

Sell through by country

USA

Canada

Sell through by device type

Smartphone

Feature phone

Sell through by sales channel

 

Author: Hanish Bhatia, Jeff Fieldhack, Mark Straziuso

Published Date: December 2020

Handset Sales by Model 2019Q1-October 2020

Counterpoint Research tracks 3,000+ models, 500+ brands and 50+ countries every month.

This is a comprehensive database based on Counterpoint's tracking of mobile handsets (smartphone and featurephone) sell-through volumes based on channel surveys and triangulation with other secondary sources across 50+ countries. 

  • Data:  Model-level sell thru unit volumes of mobile handsets including ASP and specs. 
  • Regions: NAM, LATAM, WE, EE, MEA, Asia
  • Countries: USA, China, Australia, India, Japan, Korea, France, Germany, Italy, UK, Canada, Brazil, Mexico, Russia
  • Period: 2019Q1 – October 2020 monthly
  • Covers 99% of the global market

Author: Counterpoint
Published Date: December 2020

Apple iPhone Model Sales Tracker by NAND Flash Capacity – October 2020

Overview:

This is a short report that shows Global Apple Model Variation level sales data of October 2020.

In October 2020, iPhone 12 128GB came in first as soon as it's launched and iPhone 11 64GB followed with narrow difference. IPhone SE 2020 64GB, which was 1st rank last month, fell to 4th place this month.

Among the top 5 models, two iPhone 12s, two iPhone 11s and one SE 2020 model were included, representing a healthy portfolio. 

The report is provided in an Excel file. The main data sources are worldwide distributors and channel partners, as well as public data sources available to Counterpoint. Please enquire for more information.

Author: Yeree Yoon

Published Date: November 2020

Global Handset Top 300 Models Sales – October 2020

This report offers handset sales data by model for the month of October 2020. Sales units of the global top 300 handset models are provided out of the 4,000+ global models sales during the month. Model sales are provided by brand and key specifications of each model on a sell-through basis. Sell through sales implies sales to end users. All major brands are included.

  • Models are provided by the model variant not the family model.
  • The top 300 models include 74 Samsung models, 35 Xiaomi models, and 30 Huawei models in October. The number of Huawei models in the Top 300 has declined over the past 3 months. Oppo and Vivo also listed 30 and 27 models respectively in top 300 handset.
  • Key specifications offered: display size, resolution and type, camera count and pixel, memory size and type, SoC and bettery
  • Price data also provided (price is global sell in ASP when product launched).
  • Global sales means the sum of sales in 60+ countries that Counterpoint tracks.
  • Brands covered: Samsung, Apple, Huawei, Xiaomi, Oppo, Vivo, realme, Sony, Nokia HMD, Motoroloa, LG, Alcatel, Tecno, iTel, Wiko, Vsmart, Sharp, OLLA, Lava, Fujitsu, Fairphone and CAT 

The report is provided in an Excel file. The main data sources are worldwide distributors and channel partners, as well as public data sources available to Counterpoint. Please enquire for more information.

 

Author: Minsoo Kang

Published Date: November 2020

Global Top 100 Handset and Smartphone Brands – October 2020

Overview:

This is a short report that shows the top 100 brands of global handsets and smartphones each month with their sell-through numbers. This data is divided by region(Global, USA, China and others)



In October 2020, Samsung share increased 1% MoM but declined 1% YoY in October. The volumes are mainly driven by A Series. The M series also continues to do well in India along with the newly-launched online-centric F-series. Among its flagship models, The Note 20 Ultra also did well for Samsung, however S20 series sales slowed a bit.

Apple sales increased 44.4% month on month as iPhone 12 series sales started. Compared to last year, sales declined as new iPhone 12 was only available in the latter half of October and the Pro Max and Mini models not available until November. The delay of the iPhone launch has affected the overall growth of the global smartphone market in October. Huawei’s market share continues to decline and reached 11% in October. Due to supply issues, there has been a lack of new model launches from Huawei, which is also affecting its growth.

The report is provided in an Excel file. The main data sources are worldwide distributors and channel partners, as well as public data sources available to Counterpoint. Please enquire for more information.

Author: Minsoo Kang

Published Date: November 2020

North America Online-Offline Monthly Channel Tracker-October 2020

Overview:

This report provides the sell-through of mobile handsets in the North American market from January 2019 till October 2020. The data provides a monthly split according to country, price band, device type and sales channels.

The US sales channels include postpaid (Verizon, AT&T, T-Mobile, Sprint), prepaid (Verizon Prepaid, Cricket, Metro by T-Mobile, Boost), National retail (Walmart, Best-Buy, Target, Costco, B&H, Fry's, Sam's Club), online only (Amazon, Newegg), and OEM channels (Apple, Samsung). Each channel is further divided up by online and offline sales.

The Canada sales channels include Rogers, Telus, Bell, Fido, Koodo, Virgin, Freedom, Videotron, Best-Buy, Walmart, OEM and others.

Table of Contents:

Sell through by country

USA

Canada

Sell through by device type

Smartphone

Feature phone

Sell through by sales channel

 

Author: Hanish Bhatia, Jeff Fieldhack, John Powers

Published Date: November 2020

Handset Sales by Model 2019Q1-September 2020

Counterpoint Research tracks 3,000+ models, 500+ brands and 50+ countries every month.

This is a comprehensive database based on Counterpoint's tracking of mobile handsets (smartphone and featurephone) sell-through volumes based on channel surveys and triangulation with other secondary sources across 50+ countries. 

  • Data:  Model-level sell thru unit volumes of mobile handsets including ASP and specs. 
  • Regions: NAM, LATAM, WE, EE, MEA, Asia
  • Countries: USA, China, Australia, India, Japan, Korea, France, Germany, Italy, UK, Canada, Brazil, Mexico, Russia
  • Period: 2019Q1 – September 2020 monthly
  • Covers 99% of the global market

Author: Counterpoint

Published Date: November 2020

Apple iPhone Model Sales Tracker by NAND Flash Capacity – September 2020

Overview:

This is a short report that shows Global Apple Model Variation level sales data of September 2020.

In September 2020, iPhone SE 2020 64GB came in first for 3 consecutive months and iPhone 11 64GB followed with narrow difference, just like last month.

Among top 5 selling models, except iPhone 11 Pro Max 64GB, all the other models are 11 or SE 2020. 

The report is provided in an Excel file. The main data sources are worldwide distributors and channel partners, as well as public data sources available to Counterpoint. Please enquire for more information.

Author: Minsoo Kang

Published Date: October 2020

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