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Service: Foldable Devices

Global Foldable Smartphone Market Tracker Q3 2023

Overview:

Global smartphone shipments are forecast to decline 5.3% YoY in 2023 to reach 1.16 billion units, the lowest in a decade, as macroeconomic headwinds and weakness in consumer demand pressured the sector throughout the year. However, for the global foldable smartphone market, shipments are advancing in the opposite direction. However, the global foldable smartphone market grew continuously in 2023. In Q3 2023, the global foldable smartphone market increased 27.5% YoY, based on sell-in volume, to reach 7.09 million units, driven by the Chinese foldable market (up 172% YoY), the Asia-Pacific foldable market (up 178.5% YoY) and the MEA foldable market (up 134% YoY).

Table of Contents:

  • Foldables by region
  • Foldables by OEM
  • Foldables by form factor, folding type, material, main display size
  • Foldables by model
  • Foldable model specification

Published Date: December 2023

Global foldable market analysis, Q2 2023

Overview:

Global foldable smartphone shipments rose 10% YoY in Q2 2023 to reach 2.1 million units, driven mainly by the growth in the China foldable market. For 2Q 2023, the regional growth of the foldable market was pitchy. The relatively fast growth of China foldable market has started making a noticeable impact on the global competitive landscape. There are signs that Chinese OEMs’ international expansion is in full swing.

Table of Contents:

  • Key takeaways
  • Global Foldable Smartphone Market Trend, Q2 2023
  • Global Foldable Smartphone Market Share by OEM
  • Global Foldable Smartphone Market Share by Region
  • Foldable Smartphones Launch by Regional Availability
  • Changes in China: Foldable Smartphones by Folding Type, Q2 2023
  • Foldable Smartphones Launch Plans
  • Global Foldable Smartphone Market ASP Trends
  • Long-term Forecast by OEM
  • Recent Foldable infos.
    • Motorola – Razr 40, Razr 40 Ultra (Razr+)
    • HONOR – Magic V2
    • Foldable Display Size Trends

Number of Pages: 12

Published Date: September 2023

Global Foldable Smartphone Market Forecast, Q2 2023

Overview:

The 2Q global foldable market performance shows still positive growth, however, the result is lower than our expectation. This phenomenom will impact on the our 2023 foldable market forecast. We a bit lower the global foldable market forecast for 2023 by approximately 11% from the original 18.8 m units to 16.7 m units. The competition among OEMs is expected to intensify in the global foldable market in the second half of 2023. Chinese OEMs’ entry into global markets other than China, which began in early 2023, is expected to become more active in the second half of the year.

Table of Contents:

  • Assumptions
  • Foldable shipment FCST by OEM
  • Foldable model level forecast (+1 year)

Number of Pages: 3
Published Date: August 2023

Global Foldable Smartphone Market Tracker, Q2 2023

Overview:

The global foldable smartphone market increased 10% YoY in Q2 2023, based on shipment, to reach 2.09 million units.

This result can be interpreted as a positive signal as the foldable market showed continued growth while the global smartphone market decreased by 9% YoY in 2Q.

The Chinese foldable market recorded 1.23 m units in the second quarter of 2023, showing the highest global market share of 58.6% since 3Q 2019.

Table of Contents:

  • Foldables by region
  • Foldables by OEM
  • Foldables by form factor, folding type, material, main display size
  • Foldables by model
  • Foldables model’s major specification

Number of Pages: 5

Published Date: August 2023

Global foldable market analysis, Q1 2023

Overview:

Global foldable shipments rose 64% YoY in Q1 2023 to reach 2.52 million units, mainly due to the overall growth trend of the global foldable market and especially the rapid growth of the Chinese foldable market. China’s foldable market shipments surged 127% YoY in Q1 2023 to reach 1.1 million units as overall smartphone shipments continued to grow during the quarter, exceeding 1 million units for the first time. Samsung led the global foldable market with a 63% share, recording shipments of 1.58 million units in Q1 2023. OPPO rose to second place with a share of about 14% in the global foldable market, surpassing Huawei.

Table of Contents:

  • Key Takeaway
  • Global Foldable Smartphone Market, Q1 2023
  • Foldable Smartphone Market Share by Region
  • China Foldable Smartphone Market, Q1 2023
  • China Foldable Smartphone Market by Folding type, Q1 2023
  • Trends in Global Foldable Market Excluding China
  • Global Foldable Smartphone Market ASP Trends
  • Foldable Smartphones Launch Plans
  • Long-term Forecast by OEM
  • Recent Foldable Products and Hinge
    • OPPO – Find N2, Find N2 Flip
    • Huawei – Mate X3
    • vivo – X Fold 2, X Flip
    • Hinge Technology – Longer, Lighter, Thinner

Number of Pages: 13

Published Date: June 2023

Global Foldable Smartphone Preference Survey Report, Q1 2023

Overview:

 This survey was planned and executed to quantitatively check consumers' responses to foldable products in major global markets. So far, the foldable market is still a niche market within the smartphone market, so we believed that the opinions of non-foldable owners for foldable are also important along with foldable owners’. For that reason, A total of 3,000 people, 1,000 people each in the United States, China, and Korea, where responses to foldable smartphones are high, were investigated for their reactions to foldable smartphones. In particular, this survey tried to include a large number of current iOS owners to capture the reactions of actual premium smartphone owners to foldable smartphones.

 Through this survey, we confirmed that consumers' awareness of foldables in major smartphone markets has greatly improved, and we also confirmed that the proportion of considering foldable products when changing their next smartphone has increased significantly. In addition, we were able to confirm customer requests for improvement in various points such as foldable specs and prices. This information is expected to be of great help in establishing policies and strategies for foldable products in the future.

Table of Contents:

  • Key Takeaway
  • Response for foldables purchase consideration
  • iOS users’ response for foldables
  • Android users’ response for foldables
  • iOS users’ preference by foldable type
  • Android users’ preference by foldable type
  • iOS users’  Purchase points by foldable type
  • Android users’  Purchase points by foldable type
  • iOS users’ foldable price-band preference by foldable type
  • Android users’ foldable price preference by foldable type
  • Users’ opinion on foldable further improvement
  • iOS users’ dissatisfaction factors
  • Android users’ dissatisfaction factors
  • Responsor’s Demography
  • Main Questions & Responses

Number of Pages: 35

Published Date: May 2023

Global Foldable Smartphone Market Forecast, Q1 2023

Overview:

 The global foldable market is expected to reach 18.97 m units in 2023, showing about 45% year-over-year growth. The foldable smartphone market in 2023 1Q is still showing a significant increase. Still, the foldable smartphone market in the first half of 2023 is expected to be partially affected by the global smartphone market's downward trend. However, overall consumer awareness of foldable products is improving, and since the premium smartphone market is also showing solid demand, the global foldable market in 2023 is also expected to show steady growth.

 We expect the main characteristics of the 2023 foldable market will be:

1) Continued growth of the Chinese foldable smartphone market

2) Intensifying competition as Chinese OEMs enter the foldable market in earnest, especially in Europe and Southeast Asia

3) The emergence of new foldable vendors, such as Tecno and Google

4) Intensifying price competition for foldable smartphones along with a decline in overall foldable's BoM cost

Table of Contents:

  • Assumptions
  • Foldable Shipment Forecast by OEM
  • Foldable Model-level Forecast (+1 year)

Published Date: May 2023

Global Foldable Smartphone Market Tracker, Q1 2023

Overview:

 The global foldable smartphone market showed 2.52 m units in Q1 2023, a year-on-year increase of about 64% based on sell-in volume. While the overall smartphone market is moving sideways, the YoY increase in foldable smartphones is attributable primarily to the growth of the foldable market in China, where new foldable products were launched recently. In the first quarter of 2023, the Chinese foldable market showed 1.08 m units, accounting for 43% of the global foldable market, the highest ever. Besides the China market, the overall consumer awareness of foldable products is improving, with overall global foldable market demand showing moderate growth in the first quarter.

Table of Contents:

  • Foldables by region
  • Foldables by OEM
  • Foldables by form factor, folding type, material, main display size
  • Foldables by model

Published Date: May 2023

Global Foldable Smartphone Market Analysis, 4Q 2022

Overview:

Global foldable shipments fell 15% YoY in Q4 2022 to 3.46 million units due to high inventory levels from a surge in shipments in Q3 2022. The overall smartphone market faced a slowdown in demand in Q4 2022, with total sell-in volumes falling 19% YoY to 302.6 million units during the quarter. Despite this, the global foldable market grew by a strong 43% YoY in the full-year 2022.

Table of Contents:

  • Foldable Smartphone Sell-in Results, Q4 2022
  • Foldable Smartphone Sell-in Trends by Folding Type
  • Foldable Smartphone Global ASP Trends
  • Foldable Smartphone Market Share by OEM
  • Foldable Smartphone Market Share by Region
  • Foldable Smartphone Market Long-term Forecast by OEM

Number of Pages: 10

Published Date: April 2023

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