Overview:
Global foldable shipments rose 64% YoY in Q1 2023 to reach 2.52 million units, mainly due to the overall growth trend of the global foldable market and especially the rapid growth of the Chinese foldable market. China’s foldable market shipments surged 127% YoY in Q1 2023 to reach 1.1 million units as overall smartphone shipments continued to grow during the quarter, exceeding 1 million units for the first time. Samsung led the global foldable market with a 63% share, recording shipments of 1.58 million units in Q1 2023. OPPO rose to second place with a share of about 14% in the global foldable market, surpassing Huawei.
Table of Contents:
- Key Takeaway
- Global Foldable Smartphone Market, Q1 2023
- Foldable Smartphone Market Share by Region
- China Foldable Smartphone Market, Q1 2023
- China Foldable Smartphone Market by Folding type, Q1 2023
- Trends in Global Foldable Market Excluding China
- Global Foldable Smartphone Market ASP Trends
- Foldable Smartphones Launch Plans
- Long-term Forecast by OEM
- Recent Foldable Products and Hinge
- OPPO – Find N2, Find N2 Flip
- Huawei – Mate X3
- vivo – X Fold 2, X Flip
- Hinge Technology – Longer, Lighter, Thinner
Number of Pages: 13
Published Date: June 2023
Overview:
This survey was planned and executed to quantitatively check consumers' responses to foldable products in major global markets. So far, the foldable market is still a niche market within the smartphone market, so we believed that the opinions of non-foldable owners for foldable are also important along with foldable owners’. For that reason, A total of 3,000 people, 1,000 people each in the United States, China, and Korea, where responses to foldable smartphones are high, were investigated for their reactions to foldable smartphones. In particular, this survey tried to include a large number of current iOS owners to capture the reactions of actual premium smartphone owners to foldable smartphones.
Through this survey, we confirmed that consumers' awareness of foldables in major smartphone markets has greatly improved, and we also confirmed that the proportion of considering foldable products when changing their next smartphone has increased significantly. In addition, we were able to confirm customer requests for improvement in various points such as foldable specs and prices. This information is expected to be of great help in establishing policies and strategies for foldable products in the future.
Table of Contents:
- Key Takeaway
- Response for foldables purchase consideration
- iOS users’ response for foldables
- Android users’ response for foldables
- iOS users’ preference by foldable type
- Android users’ preference by foldable type
- iOS users’ Purchase points by foldable type
- Android users’ Purchase points by foldable type
- iOS users’ foldable price-band preference by foldable type
- Android users’ foldable price preference by foldable type
- Users’ opinion on foldable further improvement
- iOS users’ dissatisfaction factors
- Android users’ dissatisfaction factors
- Responsor’s Demography
- Main Questions & Responses
Number of Pages: 35
Published Date: May 2023
Overview:
The global foldable market is expected to reach 18.97 m units in 2023, showing about 45% year-over-year growth. The foldable smartphone market in 2023 1Q is still showing a significant increase. Still, the foldable smartphone market in the first half of 2023 is expected to be partially affected by the global smartphone market's downward trend. However, overall consumer awareness of foldable products is improving, and since the premium smartphone market is also showing solid demand, the global foldable market in 2023 is also expected to show steady growth.
We expect the main characteristics of the 2023 foldable market will be:
1) Continued growth of the Chinese foldable smartphone market
2) Intensifying competition as Chinese OEMs enter the foldable market in earnest, especially in Europe and Southeast Asia
3) The emergence of new foldable vendors, such as Tecno and Google
4) Intensifying price competition for foldable smartphones along with a decline in overall foldable's BoM cost
Table of Contents:
- Assumptions
- Foldable Shipment Forecast by OEM
- Foldable Model-level Forecast (+1 year)
Published Date: May 2023
Overview:
The global foldable smartphone market showed 2.52 m units in Q1 2023, a year-on-year increase of about 64% based on sell-in volume. While the overall smartphone market is moving sideways, the YoY increase in foldable smartphones is attributable primarily to the growth of the foldable market in China, where new foldable products were launched recently. In the first quarter of 2023, the Chinese foldable market showed 1.08 m units, accounting for 43% of the global foldable market, the highest ever. Besides the China market, the overall consumer awareness of foldable products is improving, with overall global foldable market demand showing moderate growth in the first quarter.
Table of Contents:
- Foldables by region
- Foldables by OEM
- Foldables by form factor, folding type, material, main display size
- Foldables by model
Published Date: May 2023
Overview:
Global foldable shipments fell 15% YoY in Q4 2022 to 3.46 million units due to high inventory levels from a surge in shipments in Q3 2022. The overall smartphone market faced a slowdown in demand in Q4 2022, with total sell-in volumes falling 19% YoY to 302.6 million units during the quarter. Despite this, the global foldable market grew by a strong 43% YoY in the full-year 2022.
Table of Contents:
- Foldable Smartphone Sell-in Results, Q4 2022
- Foldable Smartphone Sell-in Trends by Folding Type
- Foldable Smartphone Global ASP Trends
- Foldable Smartphone Market Share by OEM
- Foldable Smartphone Market Share by Region
- Foldable Smartphone Market Long-term Forecast by OEM
Number of Pages: 10
Published Date: April 2023
Overview:
Foldable smartphones have become a bright spot in China’s saturated smartphone market and exhibited strong growth in 2022, albeit from a low base. All major Chinese smartphone brands have launched foldables with different form factors and hope to stimulate stagnant smartphone sales through this emerging category. This report focuses on China’s foldable smartphone market in H2 2022, including OEM market share, forecast, price analysis, top-selling models, consumer dynamics and software ecosystem.
Table of Contents:
- China Foldable Smartphone Overview
- China Foldable Smartphone Market Share and Forecast
- Foldable Product Price Analysis
- Top Selling Models
- Consumer Dynamics
- Software Ecosystem Comparison of Key Players
Number of Pages: 23
Published Date: March 2023
Overview:
The global foldable market reached 12.98 m units in 2022, a 43.2% year-over-year growth. The 2022 foldable market grew even when the total smartphone market shipment declined by about 12% YoY.
The global foldable market in 2023 is expected to grow by 58.9% over 2022 to 20.8 m units.
We expect the main characteristics of the 2023 foldable market will be:
1) Continued growth of the Chinese foldable smartphone market,
2) Intensifying competition as Chinese OEMs enter the foldable market in earnest, especially in Europe and Southeast Asia,
3) The emergence of new foldable vendors, such as Tecno and Google,
4) Intensifying price competition for foldable smartphones..
Table of Contents:
- Assumptions
- Foldable Shipment Forecast by OEM
- Foldable Model-level Forecast (+1 year)
Number of Pages: 3
Published Date: February 2023
Overview:
The global foldable smartphone market declined with 3.46 m units in Q4 2022, a year-on-year decrease of about 15% based on sell-in volume. However, this decrease in 4Q foldable sell-in is mainly due to the explosive increase in shipment of foldable products in 3Q. If we check the volume in the second half of 2022, it still shows a 22.3% increase in the unit volume of 9.53 million. So, the sharp drop in global foldable shipments in 4Q compared to the previous year is analyzed as the result of excessive foldable sell-in compared to demand in 3Q.
Table of Contents:
- Foldables by region
- Foldables by OEM
- Foldables by form factor, folding type, material
- Foldables by model
Number of Pages: 4
Published Date: February 2023
Overview:
In Q3 2022, the global foldable smartphone market rose 63% YoY to reach 6.08 million units.
Although the global smartphone market’s total sales volume is expected to decline 11% YoY to 1,240 million units in 2022, the global foldable market’s sales volume is expected to rise 64% YoY in 2022 to 14.9 million units.
In 3Q, there are changes in shipments between major regions, and we can see the gradual increase of shipments in other regions.
Table of Contents:
- Key Takeaways
- Foldable Smartphone Sell-in Results, Q3 2022
- Foldable Smartphone Sell-in Trends by Folding Type
- Foldable Smartphone Global ASP Trends
- Foldable smartphone Market Share by Region
- Foldable Smartphone Market Share by OEM
- Foldable Smartphone Market Long-term Forecast by OEM
- Recent Foldable Product trends and Technology
- Samsung Z Flip 4 and Z Fold 4
- Xiaomi Mix Fold 2
- Motorola Razr 2022
- Huawei Mate Xs 2
- Technology Trends – Hinge
Number of Pages: 12
Published Date: December 2022
