Overview:
We surveyed 3,575 foldable smartphone owners in the US, China, and France to understand their satisfaction/dissatisfaction with the foldable products they used, their intention to repurchase, and their expectations for future foldable product improvements. This report provides only overall results focusing on foldable product types (Book and Clamshell types). Survey results by country and detailed survey results will be provided separately.
Table of Contents:
- Key Takeaways
- Demographics
- The Most Important Smartphone Features
- Willingness to repurchase a foldable smartphone
- Intention to repurchase the same type of foldable smartphone
- Reasons for repurchasing the same type of foldable smartphone
- Reasons to buy different types of foldable smartphones
- The best thing about using foldable products (Book type/Clamshell type)
- What to expect from foldable products in the future
- What to expect from foldable product prices in 2024
- Favorite Foldable Product Brands for Your Next Purchase
Number of Pages: 12
File Format: PDF
Overview:
Global foldable shipments grew 49% YoY in Q1 2024. The market is maintaining a steady growth rate, strongly driven by the continuous growth in the Chinese market. The Chinese market accounted for 56% of global shipments, with Huawei, HONOR and vivo achieving significant growth through major technological improvements in new products. Additionally, Chinese OEMs like HONOR, OPPO and Motorola significantly increased their shipments outside China, contributing to the growth of the Western European market.
Table of Contents:
- Key Takeaways
- Global Foldable Shipments: Robust Growth Rate
- Regional Foldable Market: China Leads Growth
- OEM Trends: Huawei Grabs No.1 Spot for First Time
- Huawei: 5G Support Boosts Growth
- HONOR and Motorola Accelerate Global Market Expansion
- OPPO and vivo: Slowdown in Short-term Growth
- Global Foldable Smartphone Market ASP Trends
- Global Foldable Display Size Trends
- Foldable Smartphone Launch Plans
- 2024 Global Foldable Market Forecast by Quarter
- Long-term Foldable Smartphone Forecast Till 2028E
- Foldable Product Trends
- Cover Window Trends in Foldables
- Huawei Pocket 2
- vivo X Fold 3/X Fold 3 Pro
Number of Pages: 19
Overview:
Global foldable smartphone shipments increased 50% YoY in Q1 2024 to reach 3.09 million units. This was mainly due to 1) a 6% YoY rise in the overall Q1 2024 global smartphone shipments, reaching 296.9 million units; 2) some improvement in consumer confidence underpinned by improving macroeconomic conditions; and 3) the rapid growth in foldable smartphone shipments of Chinese OEMs such as Huawei, HONOR and Motorola. We forecast the global foldable market to reach over 21 m units in 2024, up 34.8% from the previous year.
Table of Contents;
- Assumptions
- Foldable FCST by OEMs
- Model level FCST
- Contacts
Number of Pages: 5
File Format: Excel
Published Date: May 2024
Overview:
The global foldable smartphone market grew 49% YoY in Q1 2024, as several Chinese OEMs significantly increased their shipments. Huawei rose to the top spot for the first time in quarterly global shipments, surpassing Samsung, which had continuously led the market until then.
Table of Contents:
- Foldables Shipments by Region
- Foldables Shipments by OEM
- Foldables Shipments by Form Factor, Folding Type, Cover Window Material, Main Display Size
- Foldables Shipments by Model
- Foldables Model Specification
Number of Pages: 7
Published Date: May 2024
Overview:
Global foldable smartphone shipments increased in Q4 2023, although overall smartphone shipments declined 4% YoY during the quarter. In 2023, global foldable shipments increased by 25% YoY, as foldables transitioned from being a niche device to a mass-market product. This shift was driven by diversification in folding types, cover window materials, and the pricing of foldable phones.
Counterpoint Research expects global foldable shipments to grow further in 2024, primarily due to these factors:
- The emergence of mid-priced foldable products.
- The diversification of foldable products supplied to the worldwide market.
- Growth in relatively smaller regional markets.
Table of Contents:
- Key Takeaways
- Global Foldables Status: Continuing Market Growth, Changes In OEMs Strategy
- Regional Foldable Market: Overall Rise Except for Asia Others, North America, and WE
- OEM Trends in Foldables: Solid Samsung, Strong Challenges from Huawei, HONOR
- Clamshell vs Book Type: Clamshell Foldables Expected to Advance in 2024
- Global Foldable Display Size Trends
- Global Foldable Smartphone Market ASP Trends
- Cover Window in Foldables: Resurrection of CPI, Possibility of Coexistence with UTG
- Foldable Smartphone Launch Plans
- Long-term Forecast by OEM
- Huawei Mate X5’s Irregular Demands
- Huawei Pocket 2
- HONOR Sales Focus Changes, Targeting Global Foldables
- OPPO Withdrawing or Focusing?
- Minor OEMs’ Movement: The Advance of Low-cost Foldables
Number of Pages: 19
Published Date: March 2024
Overview:
The 2024 global smartphone market is expected to reach 1.25 billion units, a 4.2% increase over the previous year.
The foldable market is expected to increase in 2024 reaching to 19.1 m units mainly due to the following factors: 1) Emergence of mid-priced foldable products and growth of the mid-priced market; 2) Diversification of foldable products supplied to the global market; 3) Growth in relatively small regional markets such as Asia and MEA with the revival of major regional markets such as North America and Europe.
The global foldable market, which has seen explosive growth since 2019, decelerated in 2023. It is natural for many niche markets to experience some slowdowns after initial rapid growth. However, the foldable smartphone market has yet to reach that stage, especially when we consider the size of the ultra-premium or premium smartphone market. Conversely, the decline in the growth rate of the global foldable market in 2023 is expected to serve as an opportunity for the foldable market to grow differently than before.
Table of Contents:
Assumptions
Foldable Shipment Forecast by OEMs
Foldable Model-level Forecast (+1 year)
Number of Pages: 3
File Format: Excel
Published Date: Mar 2024
Overview:
The global foldable smartphone market grew continuously in 2023. In Q4 2023, the global foldable smartphone market increased 31.3% YoY, based on shipments, to reach 4.8 million units, driven by the Chinese foldable market (up 91.4% YoY), the Asia-Pacific foldable market (up 80.5% YoY) and the Europe foldable market (up 37.6% YoY). The primary factor in the changes in the global foldable market in 2023 was the continued high growth of the Chinese foldable market. Another characteristic of 2023 is that even excluding China, the Asian and MEA foldable markets are showing continued growth. Based on this situation, the growth of Chinese OEMs in the foldable market in 2023 is noteworthy in the global foldable market.
Table of Contents:
- Foldables by region
- Foldables by OEM
- Foldables by form factor, folding type, material, main display size
- Foldables by model
- Foldable model specification
Number of Pages: 7
File Format: Excel
Published Date: Mar 2024
Overview:
The global foldable smartphone market continued to show steady and robust growth in Q3 2023, powered by the ongoing significant growth of the Chinese market and the surge in previously neglected markets. China’s foldable market achieved strong growth even in Q3 thanks to Huawei and Samsung’s new launches. Also, Samsung’s shipments significantly increased in AP Others, MEA and India. With Chinese OEMs’ entry, these regions’ foldable market growth will continue while the competitive landscape will become more diverse.
Table of Contents:
- Key takeaways
- Global Foldable Smartphone Shipment Trends, Q3 2023
- Regional Share in Global Foldable Market
- OEM Trends in Global Foldable Market
- OEMs’ Strategies for Product and Form Factor
- Foldable Smartphone Launch plans
- Global Foldable Smartphone Market ASP Trends
- Long-term Forecast by OEM
- Foldable Display Size Trends
- Samsung – Z Flip 5 & Z Fold 5
- Huawei – Mate X5
- HONOR – Magic V2
Number of Pages: 12
Published Date: January 2024
Overview:
The global foldable shipments are forecasted to continue the uprising trends to reach 16 m units in 2023, showing 26.8% YoY.
This growth trend is expected to grow further in 2024 for the following reasons:
- The expected recovery of the global smartphone market in 2024.
- Continued growth of the Chinese foldable market.
- Accelerated competition among foldable products in the global foldable market.
- New launches of entry-level foldable products.
Table of Contents:
- Assumptions
- Foldable Shipment Forecast by OEMs
- Foldable Model-level Forecast (+1 year)
Published Date: December 2023
