Overview:
This report covers the forecast of Extended Reality (XR: AR & VR Headsets) market by shipment and revenue for the period of 2016 to 2025. The report divides the market by top (nearly 25) brands, augmented and virtual reality device types and tethered and standalone form factors for each device type. The report also gives a flavour of the market based on geography and user type.
Data: Brand-level shipments of XR headsets by device type and form factor including wholesale price.
Time Period: 2016 – 2025
Published Date: June 2022
Overview:
Global XR shipment volume declined by 5% YoY in Q1 2022. VR Standalone, the single biggest form factor, grew marginally, preventing a further annual decline in overall XR market despite every other form factor declining significantly. The biggest contributor of this decline was the VR Tethered form factor which fell by about 40% due to a fall in Sony’s PSVR shipments as many of its users are waiting for its second generation PSVR. The shipment share of VR Standalone form factor reached 91% in Q1 2022, up from 85% in Q1 2021. In the current quarter, nearly 84% of all VR Standalone shipments are contributed to by Oculus, followed by Chinese brands such as Pico and DPVR which contributed about 7% and 6% each.
Table of Contents:
- XR (AR/VR) Market Trends Q1 2022 by device type.
- XR (AR/VR) Market Trends Q1 2022 by retail ASP
- XR (AR/VR) Specs Analysis Q1 2022
- XR recent Updates and Future Trends
Number of Pages: 23
Date Published: June 2022
Overview:
This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 35+ XR brands and 70+ headset models by memory variants.
Data: Model level shipments of XR headsets including retail price, specs and features.
Time Period: Q1 2020 – Q1 2022
Covers 99% of the global market
Published Date: June 2022
Overview:
Currently, Big Tech (Meta – formerly Facebook, Microsoft, NVIDIA, Apple and Tencent) is making the biggest impact in the Metaverse. This report examines a look at the main strategies of the top tech companies shaping the Metaverse and predicts the future it will create.
- Meta has shown to be the biggest marketer for the Metaverse.
- Microsoft takes the most practical approach to build the “enterprise Metaverse” by pulling its existing solutions such as Mesh and Teams together.
- NVIDIA has successfully rewritten its story from being a semiconductor firm to an AI leader with full hardware-software technology stacks. It is adopted a differentiated strategy towards metaverse.
- Apple has been building the Metaverse substrate without directly addressing the term “Metaverse”. Apple’s VR/XR hardware could potentially dominate the Metaverse hardware market.
- Tencent, with deep roots in gaming and Chinese social networks, is expected to build the Metaverse’s Chinese version and play it safe.
Table of Contents:
- Key Planning Assumptions
- Background
- Metaverse Contender Category
- Big Tech’s Definitions of Metaverse
- Meta (Formerly Facebook): Biggest Marketer of Metaverse
- Core Metaverse Products and Solutions
- Upcoming Products and Solutions
- Our Views on Meta
- Microsoft: Leading Enterprise Metaverse
- Core Metaverse Products and Solutions
- Our Views on Microsoft
- NVIDIA: Highly Differentiated Metaverse Strategy
- Core Metaverse Products and Solutions
- Our Views on NVIDIA
- Apple: Front Runner in Metaverse
- Core Metaverse Products and Solutions
- Upcoming Metaverse Products
- Our Views on Apple
- Tencent: Building Chinese Version of Metaverse
- Core Metaverse Products and Solutions
- Our Views on Tencent
- Summary and Conclusions
Number of Pages: 17
Published Date: May 2022
Overview:
After its short-lived initial spark in 2016, the Chinese XR Market is currently experiencing its second boom. While some XR technologies remain in their developmental infancy, the introduction and success of the metaverse has attracted the attention of big market players, expanding the size and competition of XR industries to new heights. Pico currently dominates the XR market, however, the entry of industry giants like Huawei and Xiaomi will likely shape the future of the Chinese XR industry. This report analyzes significant market players/products and what we think is the future technological direction of Chinese XR markets.
Table of Contents:
- Introduction and key planning assumptions
- Individual Case Studies
- Pico: VR unicorn acquired by ByteDance for CNY 9 billion
- Nreal: Leading AR glasses segment
- iQIYI: Video-streaming leader entering Metaverse through XR
- Huawei: 5G and mobile giant tests waters in VR and smart glasses
- Rokid: AI start-up deeply rooted in AR vertical
- OPPO: Mobile leader entering aR (assisted reality) space
- Conclusion
- Appendix: list of current Chinese XR products (17 in total)
Number of Pages: 13
Published Date: April 2022
Overview:
This report includes the global top VR headsets shipped between 2016 to 2021. This top 10 list is extracted from our comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 35+ XR brands and 70+ headset models by memory variants.
Data: VR headset shipments
Time Period: 2016 to 2021
Published Date: March 2022
Overview:
This report includes the global top 10 VR headsets with shipment volumes and market share. It also includes the global VR market size. This top 10 list is extracted from our comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 35+ XR brands and 70+ headset models by memory variants.
Data: VR headset shipments
Time Period: Q4 2021
Published Date: March 2022
Overview:
Global XR shipment volume declined by 6% YoY in Q4 2021. Although VR Standalone, the single biggest form factor, grew marginally, every other form factor declined significantly, causing this annual fall in overall shipments. The biggest contributor to this decline was the VR Tethered form factor which fell by over 50% due to a fall in Sony’s PSVR shipments as many of its users are waiting for its second generation PSVR. The shipment share of VR Standalone form factor crossed 90% in Q4 2021, up from 82% in Q4 2020. In the current quarter, 88% of all VR Standalone shipments are contributed to by Oculus, followed by Chinese brands such as Pico and DPVR which contributed about 5% each.
Table of Contents:
- XR (VR/AR) Market Trends: Device categories, top brands, Retail ASP trends
- XR (VR/AR) Spec Analysis: Chipset, Display Type, Wi-Fi Type, Memory Sizes
- Top XR (VR/AR) Headsets
- ODM Analysis
- Top XR headset comparison from 2016 to 2021
- Recent trends and future trends
Number of Pages: 21
Published Date: March 2022
Overview:
This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 35+ XR brands and 70+ headset models by memory variants.
Data: Model level shipments of XR headsets including retail price, specs and features.
Time Period: Q1 2020 – Q4 2021
Covers 99% of the global market
Published Date: March 2022
