Overview:
This report covers the forecast of Extended Reality (XR: AR & VR Headsets) market by shipment and revenue for the period of 2016 to 2027. The report divides the market by top (nearly 25) brands, augmented and virtual reality device types and tethered and standalone form factors for each device type. The report also gives a flavour of the market based on geography and user type.
Data: Brand-level shipments of XR headsets by device type and form factor including wholesale price.
Time Period: 2016 – 2027
Publication Date: July 2023
Overview:
This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 40+ XR brands and 100+ headset models by memory variants.
Table of Contents:
- Time period: Q1 2020 to Q1 2023 with quarterly granularity
- By brand (40+) and models (100+)
- By region: Global
- Specification and prices (35+)
- Price bands
- Chipsets Company
- Chipset Models
- Display Size
- Display Type
- Internal memory
- RAM
- Wi-Fi Type
- FOV
- 26+ other specifications
Published Date: June 2023
Overview:
The AR/VR hype in China has gone through two waves of growth, despite the relatively small market size at present. The market and investment hype in China have waned and returned to a more rational level since the beginning of 2023. This can be attributed to the dismal profitability of internet giants under macroeconomic pressures and the underwhelming sales performance of VR devices. Nonetheless, China's national government has recognized the long-term potential of XR technologies, with the XR industry prioritized as one of the top seven key industries to constitute the digital economy of China in the country's 14th Five-Year Plan. Recently, CAICT (China Academy of Information and Communications Technology) has also introduced Action plans to foster the integration of virtual reality technologies (including augmented reality and mixed reality technologies) and vertical applications from 2022 to 2026.
This report analyzes the evolution of AR/VR technologies and the primary suppliers in China. It covers various aspects such as SoC (System on Chip), optical and display solutions, sensing and interaction technologies, and ODM/EMS, among others. Additionally, the report highlights some of the most significant AR/VR use cases in both China's consumer and enterprise sectors.
Table of Contents:
- Key Takeaways
- China’s AR/VR Development & Policy Incentives
- China AR/VR Value Chain Overview
- SoC
- Photonics & Display Solutions
- Sensing & interaction
- Connectivity/Battery/Memory
- ODM/EMS
- OS & Development Tools
- Prevailing Use Cases
Number of Pages: 48
Published Date: April 2023
Overview:
This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 35+ XR brands and 70+ headset models by memory variants.
Data: Model level shipments of XR headsets including retail price, specs, and features.
Time Period: Q1 2020 – Q4 2022
Covers 99% of the global market
Published Date: March 2023
Overview:
Extended reality (XR) headset shipments declined by 9% from 10.8 million units in 2021 to 9.8 million units in 2022, according to the latest Counterpoint Global XR (VR & AR) Market Forecast. After an overhyped 2021, VR/AR stocks also faced a tough 2022, exacerbated by global economic uncertainties. This can be seen in S&P’s Kensho VR Index, which shows a -46.73% yearly return. However, the quest to bring game-changing VR devices and applications, as crucial portals to the metaverse at large, continues.
Despite early success with Meta’s Quest 2 headset, the VR industry is yet to see mass adoption. This will require significant technological advancement (hardware as well as software), building of a self-contained ecosystem, more and better content and games, and greater interest from more global players, which can happen with the business model becoming sustainable rather than running on subsidies. In August 2021, China’s social media giant Bytedance (TikTok parent) acquired local XR firm Pico, heating up the competition in XR.
This report aims to:
- Investigate Pico and Meta’s latest VR solutions as cornerstones to their differentiated metaverse strategies.
- Compare them in terms of technical specifications, product positioning and primary markets.
- Analyze the ongoing challenges and opportunities of the VR industry in 2023.
Table of Contents:
- Introduction
- Background
- GoerTek’s XR Connection with Meta and Pico
- ByteDance’s record-breaking acquisition of Pico
- ByteDance vs Meta in metaverse strategy
- Comparison analysis of Pico 4/4Pro and Meta Quest Pro
- Opportunities
- Challenges
- Conclusion
This report is helpful for manufacturers, component suppliers and service providers of the XR market. Also market planners, consultants and investors looking to size the opportunity of the XR market will find the report useful.
Number of Pages: 12
Published Date: February 2023
Overview:
This report covers the forecast of Extended Reality (XR: AR & VR Headsets) market by shipment and revenue for the period of 2016 to 2027. The report divides the market by top (nearly 25) brands, augmented and virtual reality device types and tethered and standalone form factors for each device type. The report also gives a flavour of the market based on geography and user type.
Data: Brand-level shipments of XR headsets by device type and form factor including wholesale price
Time Period: 2016 – 2027
Date of Publication: January 2023
Overview:
This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 35+ XR brands and 70+ headset models by memory variants.
Data: Model level shipments of XR headsets including retail price, specs, and features.
Time Period: Q1 2020 – Q3 2022
Covers 99% of the global market
Published Date: December 2022
Overview:
Global XR shipment volume grew by 4% YoY, which was underwhelming for an industry that has previously seen triple digit growth on the back of big launches during Q2 2021. VR standalone form factor captured 90% of the total XR market shipments in Q2 2022 as compared to 80% in Q2 2021. AR Tethered form factor’s quarterly growth was supported by a 22% increase in Nreal’s shipments. Meta continued to dominate an XR market and Pico retained its second spot for two successive quarters. Considering that Q2 2022 is a pause period for the XR market, DPVR showed 2% YoY growth. Moreover, HTC grew 158% YoY in Q2 2022 from a small base of 40k in Q2 2021.
Table of Contents:
- XR (AR/VR) Market Trends Q2 2022 by device type.
- XR (AR/VR) Market Trends Q2 2022 by retail ASP
- XR (AR/VR) Market Trends Q2 2022 by Top brands
- XR (AR/VR) Specs Analysis Q2 2022
- XR recent Updates and Future Trends
Number of Pages: 25
Published Date: September 2022
Overview:
This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 35+ XR brands and 70+ headset models by memory variants.
- Data: Model level shipments of XR headsets including retail price, specs and features.
- Time Period: Q1 2020 – Q2 2022
- Covers 99% of the global market
Published Date: September 2022
