Top

Service: Display

2023 Global smartphone display market trend

Overview:

We expect that the smartphone display market’s OLED adoption rate will exceed that of LCDs for the first time in 2023

While the penetration ratio for LCDs is relatively weakening in the 2023 smartphone display market, the significant decline of LTPS LCDs leads to the immediate growth of A-Si LCDs.

Table of Contents:

Key takeaway

Global Smartphone Display Market, 2023 – New trends

  • Historical Smartphone Display Share Changes
  • Smartphone Display Share by Region
  • Global Smartphone Display Share by Price Band
  • Global Smartphone Display Share in LCDs and OLED
  • Global Smartphone Display Trends by Material and OEMs
  • Global Smartphone Sales Volume by Price Band

Smartphone Display Trends by Region

  • North America
  • China
  • India
  • Western Europe
  • Eastern Europe
  • Asia, Excluding China and India
  • Latin America
  • Middle East and Africa

Number of Pages: 15

Published Date: December 2023

global smartphone display tracker 2023_2019Q1-2023Q4

Overview:

2023 is expected to mark the year in which OLEDs surpass LCDs for the first time in the smartphone display market. The main reason for this trend is the rapid decline of LTPS LCDs.
While the adoption rate of LCDs is rapidly decreasing, A-si LCDs are replacing much of the decline of LTPS LCDs, and Flexible OLED is also showing continuous growth.

Table of Contents:

  • Key trends
  • Smartphone Display Trends by Region and OEM

Published Date: December 2023

Global Smartphone Display Trends – 2021 and 2022

Overview: 
OLED smartphone sales saw noticeable growth in 2021 to take a 42% share of the overall smartphone market. Their share increased by 10% points compared to the previous year. 5G smartphone sales growth has been one of the strongest drivers of the expanding flexible OLED adoptions so far. OLED is likely to continue to extend its position as the more preferred display for the 2022 smartphone market as well.
Table of Contents: 
  • Key Takeaways
  • Global Smartphone Display Market Trends in 2021
  • Display Share Comparison With 2020
  • Display Share by Region
  • Display Share by Price Band
  • 5G Smartphone Display Trends
  • Smartphone Display Trends by Material
  • Smartphone Display Trends by Region
  • Smartphone Display Trends by OEM
  • Global Smartphone Display Market Forecast, 2022
Number of Pages: 29
Published Date: July 2022

Smartphone Display Market Trends – 2021 and Beyond

Overview:
OLED continued to grow in 2020 and had a market share of 32%, an increase of 4 percent points compared to the previous year, based on the sales volume of smartphones installed. In particular, the rapid growth of flexible OLEDs is expected to continue in 2021 and beyond
While a-Si LCD will maintain its current market share, LTPS LCD is expected to continue to lose its share. In ultra-low-priced smartphones, a-Si LCD is leading in Africa, LATAM and India.

Table of Contents:

  • Key takeaways
  • Global smartphone display market trends in 2020
    • Display share comparison with 2019
    • Display share by region
    • Display share by price band
  • Smartphone display trends by material
  • Smartphone display trends by region
  • Smartphone display trends by OEM
  • Global smartphone display market forecast
    • Short-term smartphone display FCST
    • Long-term smartphone display FCST
    • Foldable smartphone display FCST

Number of Pages: 27
Author: Jene Park
Published Date: May 2021

Global Smartphone Market Forecast by Display (2018-2022)

Overview:

The smartphone display market is witnessing an increasing rate of adoption of flexible OLED applied with new technologies such as LTPO OLED and foldable display.

After 2021, LCD is expected to show a sharp decline due to the loss of price competitiveness. On the other hand, Rigid OLED is expected to see an increase in market demand from 2020 to 2021. But with the reduced gap between the market unit prices of rigid OLED and LTPS LCD, the business profit margin is decreasing, making it difficult for display companies to invest in rigid OLED on a large scale. As such, the supply of rigid OLED is expected to be limited. Meanwhile, as price competition among major flexible OLED suppliers is intensifying, the price of flexible OLED is expected to drop sharply. Therefore, flexible OLED is expected to show highest growth in 2020-2022.

Table of Contents:

  • Summary for Smartphone display market by Material
  • Smartphone shipment forecast by Display Material
  • Summary for SP display forcast by Region
  • Smartphone shipment forecast by display material & Region
  • Summary for SP display forecast by OEMs
  • Smartphone shipment forecast by display material & OEMs

Author: Jene Park
Published Date: October 2020

2019 Smartphone Display Market Trends and Outlook: Display Is Evolving for a Better User Experience

Overview:

In 2019, the global display market size is estimated to be US$120 billion in value and 3.8 billion units in volume. This report covers recent trends and future prospects for smartphone displays. In addition to the resolution, screen size, and OLED vs LCD ratio, the new display tech such as notch, hole display, in-display fingerprint, under display camera and foldable phones are described. Furthermore, it reflects our expectations of how this trend change will affect cameras on smartphones in the future. 

Table of Contents:

  • ​Executive Summary
  • Industry Trends in Global Display Market
  • Trends in Smartphone Display
    • Specifications: Resolution / Screen size / Tech (OLED vs LCD)
    • Technology: Screen-to-Body ratio & Bezel-less
    • Technology: Notch / Hole display / In-Display Fingerprint / Under display Camera
    • Technology: Foldable
  • Outlook: How will the Smartphone Display trends affect the Cameras?
  • Appendix: Key Smartphone OEM & Display Supplier Relationship

Number of Pages: 43
Author: Sujeong Lim
Published Date: September 2019

OLED Smartphones Analysis and Outlook – Growth to Bounce Back Due to Adoption in Premium Models

Overview

This report analyses the smartphone display market and provide the shipment shares for LCD and OLED market by OEMs and price bands. It thereafter provides a forecast for the OLED Smartphone market and analyses the growth drivers as well.

Table of Content

  • Smartphone Display Type – OLED vs. LCD
  • Smartphone OLED Market Overview
    • OLED vs LCD Smartphone Shipments Size and Growth
    • OLED Smartphone Shipments Share by OEM
    • OLED Smartphones by Price Bands – From Premium to Mid-Tier
    • Top Selling OLED Smartphones
  • Smartphone OLED market growth drivers and forecast
    • OLED Smartphone Growth Drivers
    • OLED Smartphone Forecast
    • OLED Smartphone Forecast by OEMs
  • Executive Summary

Pages: 16
Author: SuJeong Lim
Published Date: August 2018

Coverage

Insights

Social media

Contact us

Copyright ⓒ Counterpoint Technology Market Research | All rights reserved

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.