Overview:
Counterpoint Research conducted a series of quantitative consumer surveys on the smartphone brand-authorized service center in February 2024 across 26 cities via offline channels. The survey is designed to gather insights into people’s smartphone issues and their journey to the after-sales service center. The reports delve into understanding consumer experience and expectations around turnaround time, cost, and overall consumer experience. Further, the survey also tries to understand consumer experience with infrastructural amenities provided along with the attitude and knowledge/skills of the staff at the service center.
Table of Contents:
- Key Takeaways
- Brand benchmarking
- Smartphone issues/concerns
- First point experience upon entering the service center
- Solution/feedback provided by the service center
- Frequency of visits to the service center for the same problem
- Issue resolution
- Expected vs Actual
- For those, whose issue was resolved today
- For those, whose issue was not resolved today
- Cost of smartphone issue resolution by brand
- Infrastructure facilities provided at service centers
- Consumer experience
- Scope of improvement
- Research design
- Demographic details
- Methodology
- Appendix
Number of Pages: 18
Publishing Date: March 2024
Overview:
The report delves into the Smart TV purchasing journey of recent buyers through in-depth interviews conducted across PAN India. It comprehensively addresses aspects such as the rationale for purchase, brand considerations, preferred purchase channels, payment modes, and sources of information relied upon by buyers. Additionally, the report sheds light on the overall purchasing experience of these recent buyers and their usage experiences thus far.
Table of Contents:
- Research methodology
- Top reasons to trigger the purchase smart TVs
- What did they do with previous TV?
- How are individuals deciding which smart TV to buy?
- What external sources people rely on to make their smart TV purchases?
- Brand consideration vs conversion
- Consumer sentiments and preferences when choosing a new smart TV brand
- Channel of purchase – online vs offline
- Payment type – EMI vs upfront payment
- Smart TV Delivery and installation experience
- Key Takeaways
No of Pages: 18
Published Date: January 2024
Overview:
Counterpoint Research conducted an online quantitative consumer study in January 2024 to gauge opinions on premium smartphones (defined as smartphones priced at $400 and above) with a focus on fast and smooth performance. This study targeted smartphone users in both India and the US, capturing insights from over 1,500 participants in each country and setting quotas across various price bands to ensure proper representation.
Key findings from the study include insights into the importance of fast and smooth smartphone performance to consumers, expected replacement rate of premium smartphones, usage patterns across different apps and activities, and overall satisfaction levels with current smartphones. Furthermore, the report explores how factors such as ownership duration and brand reputation influence consumer perceptions of smartphone performance. Overall, the study offers valuable insights into consumer preferences and behaviors within the premium smartphone segment.
Table of Contents:
- Executive summary
- Current smartphone ownership
- Time of purchase
- Smartphone usage
- Current smartphone experience
- Current smartphone experience by brand
- Current smartphone experience across factors
- Current smartphone experience across factors by brand
- Difference in smartphone performance across factors since time of purchase
- Difference in smartphone performance across factors since the time of purchase
- Impact of sluggish smartphone performance on daily routine
- Sluggish smartphone performance vs duration of ownership
- Performance as key buying factor and brand reputation as performance indicator
- Most suited brand for different parameters
- Importance of fast and smooth smartphone performance
- Consumer opinion around assessing smartphone performance
- Factors responsible for smartphone lag
- Trade-off factors for extreme powerful performance
- Source of information
- Area of improvement in current smartphone
- Research methodology
No. of pages: 27
Publishing Date: January 2024
Overview:
The report delves into the Smart TV purchasing journey of recent buyers through in-depth interviews conducted across PAN India. It comprehensively addresses aspects such as the rationale for purchase, brand considerations, preferred purchase channels, payment modes, and sources of information relied upon by buyers. Additionally, the report sheds light on the overall purchasing experience of these recent buyers and their usage experiences thus far.
Table of Contents:
- Reason to purchase
- Brand consideration
- Source of information
- Channel of purchase
- Payment type
- Purchase experience & Challenges
- NPS
- Key takeaways
- Demographic details
- Research design
Number of Pages: 14
Publishing Date: December 2023
Overview:
The report delves into the smartphone purchasing journey of recent buyers through in-depth interviews conducted across PAN India. It comprehensively addresses aspects such as the rationale for purchase, brand considerations, preferred purchase channels, payment modes, and sources of information relied upon by buyers. Additionally, the report sheds light on the overall purchasing experience of these recent buyers and their usage experiences thus far.
Table of Contents:
- Reason to purchase
- Brand consideration
- Source of information
- Channel of purchase
- Payment type
- Purchase experience & Challenges
- NPS
- Key takeaways
- Demographic details
- Research design
Number of Pages: 21
Publishing Date: December 2023
Overview:
The report delves into the smartphone purchasing journey of recent buyers through in-depth interviews conducted across PAN India. It comprehensively addresses aspects such as the rationale for purchase, brand considerations, preferred purchase channels, payment modes, and sources of information relied upon by buyers. Additionally, the report sheds light on the overall purchasing experience of these recent buyers and their usage experiences thus far.
Table of Contents:
- Reason to purchase
- Brand consideration
- Source of information
- Channel of purchase
- Payment type
- Purchase experience & Challenges
- NPS
- Key takeaways
- Demographic details
- Research design
Number of Pages: 9
Publishing Date: November 2023
Overview:
This report offers an overview of the India’s Foldable smartphone market. The report provides valuable insights into India’s contribution to the global foldables market, with a particular focus on the city-level sales of foldable phones in Tier 1 cities. Additionally, the report sheds light on consumer preferences and concerns regarding foldable devices. The survey responses belong to a heterogeneous group categorized based on age, monthly income, gender and occupation. Further, quota Sampling was performed based on the market share size of top smartphone brands in India and the price split of smartphone market to collect data from a sample size of 1,065 through an online survey panel.
Table of Contents:
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Research Design
-
Methodology
-
Demographic split
No of pages: 14
Published Date: September 2023
Overview:
The report delves into the smartphone purchasing journey of recent buyers through in-depth interviews conducted across PAN India. It comprehensively addresses aspects such as the rationale for purchase, brand considerations, preferred purchase channels, payment modes, and sources of information relied upon by buyers. Additionally, the report sheds light on the overall purchasing experience of these recent buyers and their usage experiences thus far.
Table of Contents:
- Reason to purchase
- Brand consideration
- Source of information
- Channel of purchase
- Payment type
- Purchase experience & Challenges
- NPS
- Key takeaways
- Demographic details
- Research design
Number of Pages: 15
Publishing Date: September 2023
Overview:
The report delves into the smartphone purchasing journey of recent buyers through in-depth interviews conducted across PAN India. It comprehensively addresses aspects such as the rationale for purchase, brand considerations, preferred purchase channels, payment modes, and sources of information relied upon by buyers. Additionally, the report sheds light on the overall purchasing experience of these recent buyers and their usage experiences thus far.
Table of Contents:
- Reason to purchase
- Brand consideration
- Source of information
- Channel of purchase
- Payment type
- Purchase experience & Challenges
- NPS
- Key takeaways
- Demographic details
- Research design
Number of Pages: 19
Publishing Date: July 2023
