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Service: Canada

Will Rogers-Shaw Deal Outcome Impact Competition?

Overview:

This report evaluates what the impact of the Rogers-Shaw merger will make on the Canadian wireless market. Historical examples and policies provide examples as to why allowing or denying the merger to progress will not improve the competition landscape in Canada.

Table of Contents:

  • CRTC’s track record for introducing new players
  • Fall of Mobilicity Mobile, Wind Mobile, Public Mobile
  • Denying or allowing Rogers-Shaw deal will not impact competition much

Number of Pages: 2

Publication Date: March 2022

Canada Monthly Smartphone Market Analysis – February 2022

Overview:

This report analyzes the Canadian market: sell through volumes by channel, OEM performances and insights, carrier retail insights and new launches. This is additional analysis accompanying the North American Online Offline Channel Share Tracker.

Table of Contents:

  • OEM Market Share and Analysis
  • Price Band Analysis
  • Canada OEM Insights
  • Top 10 Models
  • Channel Insights
  • Market share by Chipset
  • Update on 5G in Canada
  • Carrier Promotions
  • Bonus: Canada Telecom Response to Russia-Ukraine Crisis

Number of Pages: 14

Publication Date: March 2022

Canada Monthly Smartphone Market Analysis – January 2022

Overview:

This report analyzes the Canadian market: sell through volumes by channel, OEM performances and insights, carrier retail insights and new launches. This is additional analysis accompanying the North American Online Offline Channel Share Tracker.

Table of Contents:

  • OEM Market Share and Analysis
  • Price Band Analysis
  • Canada OEM Insights
  • Top 10 Models
  • Channel Insights
  • Market share by Chipset
  • Update on 5G in Canada
  • Carrier Promotions
  • Bonus: Rise of eSIM and installment payment options

Number of Pages: 15

Publication Date: February 2022

Canada Q4 2021 Smartphone Market Analysis

Overview:

This report provides an overview and analysis of the Canada smartphone market in Q4 2021, highlighting trends in carriers and national retail channels. The Canadian smartphone market increased by 21% QoQ, this report provides an analysis of the national economic market that impacted smartphone sales and provides context with Q4 earnings reports from the 3 big national carriers – Bell, Rogers and TELUS.

Table of Contents:

  • National Economic Trends
  • Q4 2021 Canada Smartphone Sell-through Analysis
  • Channel Analysis
  • Canadian Market Insights

Number of Pages: 18

Publication Date: February 2022

Bell Revenue Recovers in Q4 2021 to Reaching Near Pre-COVID Level

Overview:

Bell announced their Q4 and annual 2021 earnings early February. This report consolidates those results and analyzes macro impacts on the results for 2021 while providing a 2022 outlook.

Table of Contents:

  • Summary of Bell Q4 Earning Results
  • Key Takeaways from Q4
  • Outlook for 2022

Number of Pages: 3

Published Date:February 2022

Canada Needs to Democratize Smartphone Pricing for Customers and 5G integration

Overview:

Canadians have been paying some of the highest prices for smartphone plans, as well as devices in the world. This report explains the lack of democratization of smartphone prices in Canada due to the lack of white-label devices available through carriers by comparing the Canadian market to similar markets like the USA and Australia. This report details the price discrepancies between Canada and the US for the same smartphone devices.

Table of Contents:

  • Country Comparison: Canada vs USA
  • Canadians are pigeonholed without white-label devices
  • Impact on market

Number of Pages: 4

Publication Date: January 2022

Canada Monthly Smartphone Market Analysis – August 2021

Overview:

This report analyzes the Canadian market: sell through volumes by channel, OEM performances and insights, carrier retail insights and new launches. This is additional analysis accompanying the North American Online Offline Channel Share Tracker.

Table of Contents:

  • OEM Market Share and Analysis
  • Price Band Analysis
  • Canada OEM Insights
  • Top 10 Models
  • Channel Insights
  • Market share by Chipset
  • Update on 5G in Canada
  • Carrier Promotions
  • Bonus: New device announcements and Canada status of 5G compared to other global markets

Number of Pages: 15

Publication date: September 2021

Canada Monthly Smartphone Market Analysis – July 2021

Overview:

This report analyzes the Canadian market: sell through volumes by channel, OEM performances and insights, carrier retail insights and new launches. This is additional analysis accompanying the North American Online Offline Channel Share Tracker.

Table of Contents:

  • OEM Market Share and Analysis
  • Price Band Analysis
  • Canada OEM Insights
  • Top 10 Models
  • Channel Insights
  • Market share by Chipset
  • Update on 5G in Canada
  • Carrier Promotions
  • Bonus: 3500MHz auction results and prepaid channel insights

Number of Pages: 15

Publication Date: August 2021

Canada Monthly Smartphone Market Analysis – June 2021

Overview:

This report analyzes the Canadian market: sell through volumes by channel, OEM performances and insights, carrier retail insights and new launches. This is additional analysis accompanying the North American Online Offline Channel Share Tracker.

Table of Contents:

  • OEM Market Share and Analysis
  • Price Band Analysis
  • Canada OEM Insights
  • Top 10 Models
  • Channel Insights
  • Market share by Chipset
  • Update on 5G in Canada
  • Carrier Promotions
  • Bonus: Ontario entering phase 3 of reopening, 3500 MHz spectrum auction starts, H1 ends

Number of Pages: 16

Publication Date: July 2021

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