Service: ASP expansion

Overview:

This report from Counterpoint’s Market Monitor service highlights on the regional revenues and ASPs for 42 brands in smartphone segment. These 42 brands together now capture over 95% of the total market by revenues.

To summarize quickly:

• Global smartphone market wholesale revenues declined 8% YoY during the third quarter of 2020.

• Apple captured 28% of overall smartphone revenue.

• Among regions, China leads the revenue share (29%) driven by 5G smartphone penetration. In Q3 2020, China accounted for 71% of the 5G smartphone shipment.

• China and Europe are the only regions witnessing sequential growth in smartphone ASPs for the quarter.

Author: Abhilash Kumar

Published Date: November 2020

Overview:

This report is one of the series of reports which tracks mobile handset: Smartphone shipments and revenues every quarter highlighting value share for 42 brands (from earlier 20) and covering more than 95% of the total device revenues in the industry. 

To summarize quickly:

• Global handset market wholesale revenues decline 5% annually during the second quarter of 2019 at USD 90.9 billion.
• Smartphones share accounts for 98.5% of the overall handset market by revenue.
• Smartphone market reached USD 89.6 Billion in revenues down 4% from an year ago.
• Apple captured 29% share of overall smartphone revenue down from a 32% share in 2018 Q2. Apple iPhone revenues were down 13% annually during the first quarter of 2019. 
• Overall smartphone market ASP declined 1% annually and 6% sequentially.
• The top 5 OEMs captured 78% of the total smartphone market revenues.

Author: Shobhit Srivastava
Published Date: August 2019

Overview:

This report is one of the series of reports which tracks mobile handset: Smartphone shipments and revenues every quarter highlighting value share for 42 brands (from earlier 20) and covering more than 95% of the total device revenues in the industry. 

To summarize quickly:

• Global handset market wholesale revenues decline 7% annually during the first quarter of 2019 at USD 93.7 billion.
• Smartphones share accounts for 98.3% of the overall handset market by revenue.
• Smartphone market reached USD 92.1 Billion in revenues.
• Apple captured 33% share of overall smartphone revenue down from a 38% share in 2018 Q1. Apple iPhone revenues were down 20% annually during the first quarter of 2019. 
• Overall smartphone market ASP remained flat annually and declined 8% sequentially.
• The top 5 OEMs captured 82% of the total smartphone market revenues.

Author: Shobhit Srivastava
Published Date: June 2019

This report covers handset revenues and profits of top mobile phone OEMs on a global level on a quarterly level. Historical values from 2013 are also included in the report.

Overview: 

• Cumulative profits of Chinese brands crossed US$1.5 Billion during Q3 2017 for the first time in a single quarter.
• Huawei witnessed highest profit growth of 67% YOY in Q3 2017 due its portfolio expansion across price bands.

Table of Contents:

• Handset Profit Share 

This is a quarterly report and will be updated end of every quarter to reflect most recent data.

Author: Karn (analyst@counterpointresearch.com)

Published Date: December 2017

This report covers handset revenues and profits of top mobile phone OEMs on a global level on a quarterly level. Historical values from 2013 are also included in the report.

Overview: 

The global mobile handset profit pool declined 10% YoY during Q2 2017. The main reasons were, an increase in the mix of cheaper iPhone models, growth of less profitable mid-tier models in prepaid markets from vendors like Xiaomi as well as sales mix shift for Samsung to mid-tier J and Grand series portfolio.

Table of Contents:

• Handset Profit Share 

This is a quarterly report and will be updated end of every quarter to reflect most recent data.

Author: Karn (analyst@counterpointresearch.com)
Published Date: Oct 2017