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Market Monitor – Quarterly Smartphone Vendor Region Value Share, Q1 2024

Overview:

This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.

Summary:

  • Global smartphone market wholesale revenue grew 5% YoY to clock a little above $107 billion in Q1 2024.
  • The top five smartphone brands contributed around 81% of the total revenue.
  • Among regions, China led the market, although with a sequentially growing revenue share which crossed 29%  in Q1 2024.
  • The smartphone revenue share of Latin America  grew by 25%, making it the fastest growing region by revenue on YoY.

Published Date: May 2024

Market Monitor – OEM Shipment by Price Band, Q2 2020-Q1 2024

Overview:

Counterpoint Research tracks the mobile phone market for over 140 brands across 50+ countries. This report gives a perspective of regional smartphone and feature phone shipments by price band for the top brands.

Table of Contents:

  1. Pivot table
  2. Flatfile

Publication Date: May 2024

Market Monitor – Quarterly Smartphone Vendor Region Value Share, Q4 2023

Overview:

This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.

Summary:

  • Global smartphone market wholesale revenue grew 10% YoY to clock a little under $125 billion in Q4 2023.
  • The top five smartphone brands contributed around 80% of the total revenue.
  • Among regions, China led the market, although with a sequentially growing revenue share which crossed 27% in Q4 2023 after eight quarters.
  • The smartphone revenue share of North America also grew to around 23%, its second consecutive growth after falling for five quarters.

Publishing Date: February 2024

Market Monitor – OEM Shipment by Price Band, Q2 2020-Q4 2023

Overview

Counterpoint Research tracks the mobile phone market for over 140 brands across 50+ countries. This report gives a perspective of regional smartphone and feature phone shipments by price band for the top brands.

Table of Contents

  • Pivot table
  • Flatfile

Related Posts

Market Monitor by Price Band Q2 2020 to Q3 2023

Overview:

Counterpoint Research tracks the mobile phone market for over 140 brands across 50+ countries. This report gives a perspective of regional smartphone and feature phone shipments by price band for the top brands.

Table of Contents:

  • Pivot table
  • Flatfile

Published Date: December 2023

Market Monitor | Quarterly Smartphone Vendor Region Value Share Q3 2023

Overview:

This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.

Summary:

  • Global smartphone market wholesale revenue declined 2% YoY despite growing by 13% QoQ to clock a little under $97 billion in Q3 2023.
  • The top five smartphone brands contributed around 79% of the total revenue.
  • Among regions, China led the market, although with a sequentially declining revenue share which fell by around 1% to just under 25% in Q3 2023.
  • The smartphone revenue share of North America, on the contrary, grew to around 22% after falling consecutively for five quarters.

Date Published: November 2023

Market Monitor I Quarterly Smartphone Vendor Region Value Share 2023 Q2

Overview:

This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.

Summary:

  • Global smartphone market wholesale revenue declined 9% YoY but 6% QoQ to clock under $87 billion in Q2 2023.
  • The top five smartphone brands contributed almost 80% of the total revenue.
  • Among regions, China led the market, although with a declining revenue share which declined by over 1% to just over 23% since Q1 2023.
  • The smartphone share of the Middle East and Africa (MEA), on the contrary, grew to an all-time high of over 14%.

​Published Date: August 2023

Market Monitor by Price Band Q2 2020 to Q2 2023

Overview:

Counterpoint Research tracks the mobile phone market for over 140 brands across 50+ countries. This report gives a perspective of regional smartphone and feature phone shipments by price band for the top brands.

Table of Contents:

  • Pivot table
  • Flatfile

Publication Date: August 2023

Market Monitor I Quarterly Smartphone Vendor Region Value Share 2023 Q1

Overview:

This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.

Summary:

  • Global handset market wholesale revenue declined 8% YoY and 9% QoQ to a close to $104 billion in Q1 2023.
  • The top five smartphone brands contributed over 83% of the total revenue.
  • Among regions, China led the revenue share (24.4%) driven by strong 5G smartphone penetration.
  • China’s share of the global smartphone market is up from 22.6% in Q1 2022 to around 24.4% in Q1 2023 as the region began to recover after the lifting of the Covid-era restrictions.

Publication Date: May 2023

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