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Smartphone Shipments Fall 10% YoY in Q3 2022 in Key SEA Markets: November 2022

Overview:

This is a detailed report on the Southeast Asia Smartphone market covering key countries: Indonesia, Thailand, Philippines and Vietnam. It covers everything from brand share and trend of shipments on a YoY level. There are insights covering online share of shipments, 5G progress and its share of overall shipments. It goes a level deeper covering the main specifications and the preferences of consumers in the region.

Premium smartphones are a big hit in Q3 2022, even while overall shipments are low. We are expecting a bounce back in Q4 2022. Online will race ahead and 5G devices will keep growing.

Table of contents: Base data

  • Brand share of shipments
  • Online split of shipments
  • Premium smartphone growth
  • Increasing 5G share in the SEA region
  • Specification Findings:
    • Brand category trends
    • Chipsets
    • Internal Memory
    • Display Types
    • Battery Capacities

Number of Pages: 6

Published Date: November 2022

Southeast Asia Monthly Smartphone Channel Share Tracker: August 2022

Overview: 
This monthly model-level tracker details the Smartphone shipment volumes in the key Southeast Asian countries: Indonesia, Thailand, Philippines and Vietnam. It further gives an offline and online channel share split as well. Additionally, there are wholesale and retail average prices along with detailed specifications at a model level.   
Table of Contents: Base data 
  • Brand and model level shipments
  • Offline and online split along with Channel platform split (Shopee, Lazada etc.)
  • Average wholesale and retail pricing
  • Detailed specifications covering the following categories:
    • Network
    • Body
    • Display
    • Operating system
    • Other platform details
    • Memory
    • Camera module
    • Sound
    • Communications
    • Sensors
    • Battery
Published Date: August 2022

Southeast Asia Smartphone Gaming Market, July 2022

Overview: 
This report underlines the growing trend of smartphone gaming in the key Southeast Asian countries of Indonesia, Thailand, Philippines, Vietnam and Malaysia. The report details how the increase in smartphone penetration and connectivity in the region has boosted the interest in smartphone gaming. It provides a deeper understanding of the consumer base and types of games played. It focuses on the main factors leading to this growth and the current change in trends as well. 5G will play an important part in the future of gaming. From casual gaming to multiplayer esports, this industry is set to grow further. This report encapsulates the smartphone e-gaming industry in Southeast Asia by covering the main countries and aspects of the ecosystem.
Table of Contents: 
  • Smartphone shipment volumes, Q1 2015 to Q4 2021
  • Growth in gaming chipsets, 2020-2021
  • Growth in specialized gaming smartphones, 2020-2021
  • Factors pushing gaming growth over the last two years
  • Connectivity and ecosystem initiatives
  • Trends currently changing the smartphone gaming ecosystem
  • Top specifications considered in gaming smartphones
  • Types of games and top gaming smartphones in 2022
  • Role of 5G and its share in smartphone shipment with forecast 
  • Appendix
Publishing Date: July 2022
Number of Pages: 9

Southeast Asia Smartphone Channel Share Tracker Presentation: Q1 2022

Overview:

This quarterly deck details the smartphone shipment volumes in the key Southeast Asian countries: Indonesia, Thailand, Philippines and Vietnam. This deck also details specification level details on smartphone display types, country level 5G updates, OEM promotions along with a detailed shipment forecast for 2022. It also explains COVID-19 resurgence effects and manufacturing updates in Q1 2022, to give you a complete understanding of the Smartphone ecosystem in Southeast Asia.

Table of contents:

  • Shipment volumes: Q2 2019 to Q2 2022
  • Brand categories per quarter: Global vs. Chinese brands
  • Country-wise Brand Share Q2 2022 per country
  • Country-wise Price range split Q2 2022 per country
  • Country-wise Offline online split Q2 2022 per country
  • Country-wise Display type Q2 2022 per country
  • 2022 forecast: Regional and country per quarter
  • 2022 forecast: 5G Penetration and 5G Update
  • Trends in Display types: Q1 2022
  • Brand promotions per country
  • COVID-19 and Manufacturing updates

Publishing Date: May 2022

Number of pages: 33

Southeast Asia Monthly Smartphone Channel Share Tracker: March 2022

Overview:

This monthly model-level tracker details the Smartphone shipment volumes in the key Southeast Asian countries: Indonesia, Thailand, Philippines and Vietnam. It further gives an offline and online channel share split as well. Additionally, there are wholesale and retail average prices along with detailed specifications at a model level:   

Table of Contents:

  • Brand and model level shipments
  • Offline and online split along with Channel platform split (Shopee, Lazada etc.)
  • Average wholesale and retail pricing
  • Detailed specifications covering the following categories:
    • Network
    • Body
    • Display
    • Operating system
    • Other platform details
    • Memory
    • Camera module
    • Sound
    • Communications
    • Sensors
    • Battery

Publishing Date: May 2022

South Korea Smartphone Market Updates 2021

Overview: 

In 2021, South Korea’s smartphone market saw sell-through volumes increasing slightly. LG’s exit along with global chip shortages affected the market, while high demand for new models like the Galaxy Z Flip 3 and iPhone 13 series was maintained. This report analyzes South Korea’s smartphone market with its competitive landscape.

Table of Contents: 

  • Key Takeaways
  • South Korea Smartphone Market Trends
  • Competitive Landscape
  • Price Band Analysis
  • Best-selling Smartphones
  • Apple – Flagship Model Share
  • Samsung – Flagship Model Share
  • Market Outlook, 2022

Number of Pages: 11

Published Date: Mar 2022

Japan mobile market analysis 1H 2021

Overview:

In H1 2021, Japan’s smartphone market entered a full-scale transition to the 5G era. This was due to the efforts of the carriers and Japanese government to increase 5G penetration ahead of the Tokyo Olympics. The transition is visible across price bands and is expected to continue throughout 2021.

However, 2nd Half 2021, the situation is expected to be somewhat different. With Japanese consumers having a higher preference for domestic brands, competition between Japanese brands and Samsung is expected to be strong in the low-to-mid-end segment of the 5G smartphone market in H2 2021.

Table of Contents:

  • Key Takeaways
  • Japan handset market trends, H1 2021
  • Japan 5G smartphone market, H1 2021
  • Apple strengthens Japan market dominance with 5G
  • Growth of low-, mid-end 5G smartphone sales in Japan
  • Japan non-5G sub-$400 smartphone market: Expect fierce battles
  • Chinese brands in Japan focus on low-, mid-end 5G, LTE phones
  • Japan LTE smartphone sales shifting to low-, mid-end segments
  • Japan smartphone market forecast, 2021-2022

Number of pages:

South Korea Smartphone Market Analysis Q2 2020

Overview:

The Korea smartphone market slowly recovered in Q2 2020 after a sluggish Q1 2020 on pandemic woes. The release of the Galaxy S20 series helped, but mainly the mid-priced models such as the iPhone SE and Galaxy A series led the market, gaining share significantly. This report provides recent trends in the Korea smartphone market and helps to understand the competitive landscape.

Table of Contents:

  • Korea Smartphone Market Trend
  • Competitive Landscape
  • Best-Selling Smartphones
  • Apple Smartphone Share
  • Samsung Smartphone Share
  • Galaxy S20 / Note 20 Series Outlook
  • Price Band Analysis

Number of Pages: 9
Published Date: September 2020

Indonesia Market Overview Q3 2019

Overview: 

We analyse Indonesia smartphone market with distinct OEM, price bands, channels and manufacturing perspective. Indonesia is one of the youngest nations with median age of 28. With more connections than population smartphone penetration by subscribers is still in mid 30's. Also low internet penentration and connection speed can be attributed to challenging geography & thinly spread population. However with now faster penetration of LTE network roll-out, smartphone penetration is estimated to increase and cross 100 Million smartphone users by CY 2019. 

Table of Contents :

  • Key SEA Countries Overview
  • Indonesia Macroeconomic Status
  • Indonesia Handset Market Size 
  • Rise of Chinese Brands – Smartphone Shipments Share
  • Smartphone Brand Share
  • Price Band Analysis
  • Channel Analysis
  • Smartphone Shipment Share by Online Channels Q3 2019
  • Local Manufacturing Analysis
  • Summary

Number of Pages: 15 
Published Date: December 2019

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