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China Foldable Smartphone Market Trends, H1 2023

Overview:

Chinese foldable market maintained its robust growth momentum, growing 84% YoY in 2023 H1, while the overall smartphone market declined 6% YoY in the same period. Foldable smartphones have become important strategies for Chinese smartphone brands aiming to establish a presence in the premium smartphone segment, which tends to be more resilient in the face of economic downturns. This report focuses on China’s foldable smartphone market in H1 2023, including OEM market share, forecast, price analysis, top-selling models, consumer dynamics and software ecosystem.

Table of Contents:

  • China Foldable Smartphone Overview
  • China Foldable Smartphone Market Share and Forecast
  • Foldable Product Price Analysis
  • Top Selling Models
  • Consumer Dynamics
  • Software Ecosystem Comparison of Key Players
  • New Market Trends

Number of Pages: 26

Southeast Asia Smartphone New Launches Report: September 2023

Overview:

This is a first-of-its-kind, smartphone report from Counterpoint Research for the Southeast Asia region. It focuses on the smartphone models that were launched in Q2 2023. It compares YoY launch strategies used by smartphone OEMs in the quarter. This report also details the number of launches from each key OEM and breaks them down into price ranges to analyze how launch dynamics have changed in the face of reducing demand. It details the important specifications being considered by consumers in the region and how new OEMs are looking to grab share from established players.

Table of contents: Base data

  • Overall number of smartphone launches
  • Smartphone launch trend over the past few quarters
  • OEM-wise YoY launch comparison
  • OEM launch and key model series involved
  • New brands taking share from established brands
  • Focus on key specifications
  • New launch retail price break-down
  • Future launch expectations

Number of pages: 4

Publication Date: September 2023

 

South Korean Smartphone Market to Remain Sluggish Through 2023

Overview:

In Q2 2023, smartphone sales in South Korea decreased 4% YoY to reach 3.6 million units hurt by weak consumer sentiment, stemming from the ongoing macroeconomic uncertainty, and an extended replacement cycle. The mid-range and budget smartphone segments, and the absence of major models like the Galaxy Jump and Galaxy Buddy. Consequently, Samsung’s mid-range (<$600) smartphone sales fell 4% YoY.

Table of Contents: 

  • Key Takeaways
  • Trends in the South Korean Smartphone Market
  • Competitive Landscape
  • Price Band Analysis
  • Best-selling Smartphones
  • Apple and Samsung Smartphone Share
  • Market Outlook, 2023-2024

Number of Pages: 12

Published Date: September 2023

Indonesia Mobile Telecom Market Overview, Q1 2023

Overview:

The report gives an overview of Indonesia’s mobile telecom detailing the growth YoY for 4 MNO such as Telkomsel, IOH, XL Axiata and Smartfren.

Table of Contents:

  • Q1 2023 key takeaway
  • Revenue trend Q1 2022 vs. Q1 2023
  • Cellular and mobile data QoQ trend
  • MNO subscription share Q1 2022 vs. Q1 2023
  • Data traffic by the operator
  • ARPU by the operator
  • #BTS of 3G, 4G, 5G
  • Frequency allocation owned by MNO

Number of Pages: 13

Published Date: July 2023

Indonesia Smartphone Market Overview, Q1 2023

Overview:

The report gives an overview of Indonesia’s smartphone shipments detailing why the decline happened and what OEM initiatives are to hold further decline. It also breakdown analysis by price bands and trends of 5G smartphones.

Table of Contents:

  • Q1 2023 key takeaway
  • Quarterly shipment trend
  • New models shipment in Q1 2023
  • Price band Shipment
  • Low-end smartphones
  • Mid-range smartphones
  • High-end smartphones
  • Premium smartphones
  • 5G smartphone trend
  • NFC feature trend
  • Offline retailer Q1 2023 insight overview.

Number of Pages: 17 pages

Published Date: June 2023

Indonesia Smartphone Shipments Shifted to Higher Grade in 2022

Overview:

This report looks at Indonesia smartphone shipment in 2022. It captures shipment growth by price tiers, growth of 5G smartphones, smartphone stores,  manufacture and overall 2023 outlook. It also gives an understanding of how shipment has declined in 2022. 

Table of Contents:

  • Overview of Indonesia smartphone 2022
  • Premium smartphones
  • High-end smartphones
  • Mid-range smartphones
  • Low-end smartphones
  • 4G and 5G smartphones
  • Smartphone stores
  • Smartphone manufacture
  • Outlook

Number of Pages: 8

Published Date: April 2023

Hong Kong Smartphone Market Overview_Feb 2023 Update

Overview:

This report analyses changes in the smartphone market in Hong Kong (HK) from 2018-2023(F), including HK’s macroeconomics and telecommunication environment, overall smartphone market performance, changes in the competitive landscape after the fall of Huawei, and product deployment of key brands. Additionally, the report presents the latest market information, such as OEMs' promotional strategies across different channels and the pre-ordering of the newly launched flagship Samsung Galaxy S23 series, as observed during a retail visit by Counterpoint analyst.

Table of Contents:

  • Key Takeaways
  • Macroeconomics and Telecommunication Market Overview
  • Hong Kong Smartphone Market Analysis, 2018-2022
  • Brand Promotion Updates from Retail Visits

Number of Pages: 34

Published Date: March 2023

Japan smartphone market analysis 2022 (Jan 2022-Oct 2022)

Overview:

The Japanese smartphone market saw sales of 25.7 million units during January-October 2022, showing a negative growth rate of 25% YoY.

The decline in the Japanese smartphone market was mainly due to (1) increased smartphone price burden on consumers following exchange rate fluctuations, (2) reduced impact on 5G smartphone sales due to the transition to 5G, and (3) restrictions on smartphone purchase subsidies.

Table of Contents:

  • Key Takeaways
  • Smartphone market sales trends & Yen exchange rate
  • Smartphone market sales trends by tech and price band
  • Smartphone market sales trends in $250-$399, $600-$799 bands
  • Smartphone market share by OEM
  • Japan smartphone market analysis – Apple
  • Japan smartphone market analysis – Sharp
  • Japanese govt adhering to policies that encourage a slump
  • Weakening of MVNO business competitiveness after 2020

Number of Pages: 9

Published Date: January 2023

Action-packed 2023 for Southeast Asia Smartphone Ecosystem, December 2022

Overview:

This smartphone report underlines the driving factors affecting the Q4 2022 smartphone market in key Southeast Asian countries. It goes on to give a detailed understanding of what to expect in 2023 with regards to smartphone dynamics. It details which price bands will be lucrative and how ASPs might move. It also touches upon brand behaviour in the coming quarters as well as ecosystem effects on consumer sentiment.                 

Table of contents:

  • Smartphone shipment volumes, 2022
  • Smartphone shipment volume forecasts, 2023
  • Low range and premium smartphone demand in the coming quarters
  • 5G and its effects on business and consumer demand
  • Most likely OEM behavior in 2023
  • Current ecosystem understanding and what to expect in 2023

Number of pages: 3

Publishing Date: December 2022

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