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Indonesia Smartphone Shipment Report, Q3 2023

Overview:

The report was presented at the Indonesia Gadget Award 2023 event in November which briefly talked about Indonesia’s smartphone shipment, new smartphone launches and trends in smartphone features and specifications in Q3 2023.

Table of Contents:

  • Key Takeaway
  • Indonesia Smartphone Shipment
  • New Model launches
  • Smartphone Shipment by Price Band
  • Brand-wise Smartphone Shipments
  • 5G Smartphone Shipment
  • Smartphones With NFC Feature
  • Key Specifications and Features
  • Market Outlook, Q4 2023

Number of Pages: 13 pages

Published Date: January 2024

The Philippines Smartphones Market Report: December 2023

Overview:

This is a smartphone report covering the Philippines for Q3 2023. This is one of the key markets in the region and has gone through some big changes in the last few quarters. Consumer sentiment is affecting shipments in the country even as the country revives from macroeconomic limitations. This report goes deeper into total volume shipments, and brand and model-family level details. Apart from 5G share, it also details how smartphones price ranges are behaving in the 3rd quarter of 2023.

Table of contents: Base data

  • Philippines Overview
  • Philippines Smartphone Shipments by:
    • Total shipments
    • Brand level
    • Price ranges
  • 5G Penetration
  • 5G by Price ranges
  • Brand Promotions

No. of pages: 13

Publishing Date: December 2023

Southeast Asia Smartphone New Launches Report, Q3 2023

Overview:

This is a Southeast Asia report which focuses on new smartphone launches, their volumes, and the 5G share which are all showing a changing trend in Q3 2023 compared to last year. It details YoY launch strategies used by smartphone OEMs in the quarter and the volumes that have been shipped. The increasing share of 5G smartphones has been detailed here as well. This report covers the key Southeast Asian countries of Indonesia, Thailand, the Philippines, Vietnam, and Malaysia. It is an original report that is a part of Counterpoint Research’s Southeast Asia Monthly Smartphone Tracker.

Table of contents: Base data

  • New smartphone launches vs shipments
  • New launches by price band
  • New launch shipments by price band
  • OEM split of new launches
  • OEM split of new launch shipments
  • Brand-wise details on new launches
  • New 5G smartphone launches
  • New 5G smartphone launch shipments
  • Way forward.

Number of Pages: 6

Published Date: December 2023

Korea Smartphone Market ASP Analysis

Overview:

The ASP trend in the South Korean smartphone market deviates somewhat from the global trend of sustained growth. After experiencing a significant increase in ASP in 2019, the growth rate in the country’s smartphone market has been relatively low. 

Table of Contents:

  • Key Takeaways
  • Stagnant ASP Trend in South Korean Smartphone Market
  • Samsung Experiencing a Decline in ASP
  • Apple is Taking Over Samsung’s Ultra-Premium (over $1,000) Smartphone Market Share
  • Best-selling Models Reflect South Korean ASP Trend
  • Solid Demand for Low- to Mid-priced Smartphones is Causing ASP Stagnation
  • Slowing Growth of Samsung Premium Smartphones Another Factor for Sluggish ASP
  • Global and Major Developed Countries Show Steady ASP Growth
  • Samsung’s Polarization Hinders the Rise in South Korean Smartphone ASP

Number of Pages: 11

Published Date: December 2023

Southeast Asia Smartphone Market Tracker Q3 2023

Overview:

This is a monthly smartphone shipment tracker for Q3 2023. This tracker includes the following countries in Southeast Asia:

  • Indonesia
  • Thailand
  • Philippines
  • Vietnam
  • Malaysia
  • SEA Others (remaining SEA countries)

This tracker country, brand, and model-level smartphone shipment tracker that gives volumes on a monthly level. It tracks older models as well as newly launched model families every month. Apart from shipment volumes, this tracker also lists, prices and a total of 63 specifications on a model level.

This tracker is useful for anyone who wants to understand the trend of smartphone shipments in key SEA countries on a model level.

The SEA region is on a path of economic revival and consumer demand is showing improvement. We expect this region to grow in 2024.

Table of contents: Base data

  • Brand. Model and variant-level smartphone shipments
  • Average wholesale and retail pricing and price band information
  • Detailed specifications covering the following key categories:
    • Network
    • Body
    • Display
    • Operating system
    • Other platform details
    • Memory
    • Camera module
    • Sound
    • Communications
    • Sensors
    • Battery

Publishing Date: December 2023

Smartphone Market Overview, Q3 2023: Southeast Asia (SEA) and Southwest Asia (SWA)

Overview:

This is a quarterly smartphone market analysis for Q3 2023 that covers countries in emerging Asia. For the purpose of analysis, this report gives a comparison between Southeast Asia and Southwest Asia. It goes deeper and analyses bigger markets in these regions on a country level.

Southeast Asia: Indonesia, Thailand, Philippines, Vietnam

Southwest Asia: Bangladesh, Pakistan

Q3 2023 marks a certain level of revival of shipments for key brands in the region and this report details the factors that are affecting smartphone demand. Brand level analysis, price tiers and 5G share are all discussed in detail while it also gives a macroeconomic perspective and forecast for the coming quarters.

Table of contents: Base data

  • Total quarterly smartphone shipments for each region: Southeast Asia and Southwest Asia
  • Brand share in key markets, Q3 2022 vs Q3 2023 – SEA
  • Brand share in key markets, Q3 2022 vs Q3 2023 – SWA
  • Brand share by key countries
  • Smartphone shipment by price band: SEA
  • Smartphone shipment by price band: SWA
  • Price band by key countries
  • 5G share in key countries: SEA
  • 5G share in key countries: SWA
  • Forecast and 5G
  • Macroeconomic outlook

Publishing Date: November 2023

Indonesia Smartphone Market Overview, Q3 2023

Overview:

The report gives an overview of Indonesia’s smartphone shipment in Q3 2023.

Table of Contents:

  • Q3 2023 key takeaway
  • Smartphone shipment growth Q3 2022 vs. Q3 2023
  • Smartphone shipment by price band growth YoY
  • New smartphone launches in Q3 2023
  • OEM smartphone rank Q3 2022 vs. Q3 2023
  • OEM smartphone rank by price bands, Q3 2022 vs. Q3 2023
  • 5G smartphone shipment trend
  •  NFC feature trend

Number of Pages: 13 pages

Published Date: November 2023

 

Southeast Asia Smartphone Promotions Report, Q3 2023: October 2023

Overview:

This is a first-of-its-kind, smartphone promotions report from Counterpoint Research covering the key countries in Southeast Asia.

Due to low shipments and demand in 2023, OEM marketing initiatives were low in Q1 and Q2. This report looks into all the marketing campaigns undertaken by OEMs and their associated online platform players, retail chains, and operators in each of the key SEA countries.

It focuses on analysing which brands were strong and which brands have been lagging in promotion activities. This report goes deeper into the model series level and looks at how OEMs have been launching new models and taking advantage of online sales occasions in the third quarter. In a region known for its price sensitivity, OEMs have stepped up their campaigns in Q3 2023 and this report looks into the strategy adopted by these OEMs to promote and differentiate their smartphones.

Table of contents:

  • OEM key objectives in 2023
  • Brand-Promotion Matrix – Q3 2023
  • OEM initiatives across Southeast Asia:
    • Samsung
    • OPPO
    • Xiaomi
    • vivo
    • realme
    • Apple
    • Infinix
    • TECNO
  • Key factors driving promotions and way forward.

Publishing Date: October 2023

No. of pages: 9

Indonesia Mobile Telecom Market Overview, Q2 2023

Overview:

This report gives an overview of Indonesia’s mobile telecom detailing the growth YoY for 4 MNO such as Telkomsel, IOH, XL Axiata and Smartfren.

Table of Contents:

  • Q2 2023 key takeaway
  • Revenue trend Q2 2022 vs. Q2 2023
  • Mobile data and Operators share QoQ trend
  • ARPU by the operator
  • Data traffic by the operator
  • #BTS of 3G, 4G
  • Fixed Mobile Convergence (FMC) service
  • 5G BTS and 5G smartphone trend, QoQ

Number of Pages: 13 pages

Published Date: October 2023

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