Service: Asia

Overview:

Southeast Asia smartphone shipment volumes declined in 2023. While the overall volumes show a dip, there were interesting dynamics to observe on a price range level and the adoption of 5G in the key countries of this region. This report details how the region has faired as a whole and how the year has seen a trend of improvement as it reached the last quarter. It underlines the reasons behind the growth for some brands and the decline for others. This report also delves further into how 5G is being assimilated across price ranges and how consumer sentiment works towards 5G.

This report is useful to anyone who wants to understand how smartphone dynamics are changing in this high growth region.

Table of contents: Base data

• Region smartphone shipment trend: 2022 and 2023
• Key brand analysis
• Brand share trend
• Price range analysis
• Brand analysis within price ranges
• 5G and its potential
• The budget segment and 5G
• Going forward.

No. of pages: 4

Publishing Date: March 2024

Overview:

In 2023, the growth of smartphone shipments in Thailand remained relatively stable. This report focuses on how the Thailand smartphone market dynamics changed throughout the year, highlighting the significant influence of the country’s economic and political conditions on the overall market. The report explores the key strategies adopted by various brands and their performance across different price range. Additionally, the report analyses trends in smartphone pricing segments and the evolving preferences of consumers within these segments. The increasing demand of 5G in the low-end price segment is further covered along with the going forward prospects.

Table of contents:

• Smartphone market overview, 2023
• Key brand analysis
• Price range analysis
• 5G segment and key performers
• 2024 outlook

No. of pages: 7

Published Date: February 2024

Overview:

The Indonesian smartphone market is expected to bounce back in 2024 with entry-level smartphones driving this growth. There will be improvements in smartphone features and specifications that will continue to increase in 2024. In addition, the growth of the digital economy supports internet and smartphone penetration.

Table of Contents:

1. Indonesia Smartphone shipment trend 2019-2024F
2. Entry-level (<$200) smartphones growth
3. The improvement of smartphone specifications and features
4. 5G smartphones and 5G network expansion
5. Indonesia’s digital economy
6. Retail

Number of Pages: 4

Publishing date: February 2024

Overview:

This is an emerging Asia monthly smartphone shipment tracker for 2023. This is a model-level report. It is collectively split into Southeast and Southwest Asia.

This brand and model-level smartphone shipment tracker gives volumes on a monthly level. It tracks older models as well as newly launched model families every month. Apart from shipment volumes, this tracker also lists, prices and specifications on a model level.

This tracker is useful for anyone who wants to understand the trend of smartphone shipments in Southeast and Southwest Asia (collectively) and on a model level.

Table of contents: Base data

• Brand. Model and variant-level smartphone shipments
• Average wholesale and retail pricing and price band information
• Detailed specifications covering the following key categories:
  • Network
  • Body
  • Display
  • Operating system
  • Other platform details
  • Memory
  • Camera module
  • Sound
  • Communications
  • Sensors
  • Battery

Publishing Date: January 2024